SALE on NASDAQ

RetailMeNot

Logo: RetailMeNot, Inc., Public domain, via Wikimedia Commons⁵

American multinational company

RetailMeNot, Inc. (formerly Whaleshark Media) is an American multinational company headquartered in Austin, Texas, that maintains a collection of coupon web sites. The company was founded by Cotter Cunningham. The company owns RetailMeNot.com and VoucherCodes.co.uk and acquires coupon sites and third-party software.³ Its shares trade on NASDAQ under the symbol SALE.¹ Wikipedia text CC BY-SA 4.0

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Last updated Oct 20, 2026.

Overview

2010Founded¹

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TickerSALE on NASDAQ¹
Industrycoupon¹
HeadquartersAustin¹
Websiteretailmenot.com
Legal formDelaware corporation¹
Incorporated inDE⁶
Business address301 Congress Avenue, Suite 700, Austin, Tx 78701⁶
Filer categoryAccelerated filer⁶
LEI549300I4H5CCOWSYGS24⁴
StatusActive⁴
LEI statusLapsed (not renewed)⁴
Registered addressC/O The Corporation Trust Company, 19801 Wilmington, United States⁴
Registered withDivision of Corporations, Department of State, 4424140⁴

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What it owns

What RetailMeNot reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

Item	Latest	A year before	Change
Property and equipment, before depreciation	$45.3M⁸ Dec 31, 2016	$34.1M⁸ Dec 31, 2015	+32.9%
Accumulated depreciation	$20.5M⁸ Dec 31, 2016	$12.7M⁸ Dec 31, 2015	+61.2%
Property and equipment, net	$24.8M⁸ Dec 31, 2016	$21.4M⁸ Dec 31, 2015	+16.0%

Investments

Item	Latest	A year before	Change
Cash and cash equivalents	$216.9M⁸ Dec 31, 2016	$259.8M⁸ Dec 31, 2015	−16.5%

Intangibles and goodwill

Item	Latest	A year before	Change
Goodwill	$190.9M⁸ Dec 31, 2016	$174.7M⁸ Dec 31, 2015	+9.2%
Intangible assets, net (excluding goodwill)	$55.0M⁸ Dec 31, 2016	$61.2M⁸ Dec 31, 2015	−10.1%
Accumulated amortization	$69.7M⁸ Dec 31, 2016	$60.6M⁸ Dec 31, 2015	+14.9%
Finite-lived intangibles, net	$55.0M⁸ Dec 31, 2016	$61.2M⁹ Dec 31, 2015	−10.1%

Inventory

Item	Latest	A year before	Change
Inventory, total	$9.5M⁸ Dec 31, 2016	$0⁸ Dec 31, 2015

The story

RetailMeNot was founded in 2006 by Australian entrepreneurs Guy King and Bevan Clark. The two had previously collaborated on BugMeNot, a site that allowed users to share fake identities in order to avoid website registrations and content paywalls, and a content management system. The company was acquired by Whaleshark Media in 2010. The company raised $300 million in funding from Austin Ventures, Norwest Venture Partners, Adams Street Partners, Institutional Venture Partners, JP Morgan and Google Ventures. Eventually acquiring the already established coupon site RetailMeNot.com from Australia, the company changed its name in 2013 to RetailMeNot.

As Whaleshark Media, the company acquired sites in the US and Europe. After changing its name to RetailMeNot in June 2013 for branding purposes, the company filed an IPO for $230 million in 2013. The company traded on Nasdaq's large-cap Global Select Market under the symbol SALE.

In April 2017, Harland Clarke Holdings (HCH), a payment and marketing services firm, announced to acquire RetailMeNot in a deal worth $630 million in equity. On February 6, 2020 HCH announced that it would relaunch itself as Vericast.

The company established annual National Cashback Day during the month of November where shoppers can receive up to 20% cash back on online purchases made on that day from about 300 national retailers such Banana Republic, Bloomingdale's, Estée Lauder, Gap, and Macy's.

In September 2020, RetailMeNot was in early talks with potential buyers, with a target price of between $500 and $600 million. On September 29, 2020, J2 Global, Inc.—a leading internet information services company—announced it entered into a purchase agreement to acquire RetailMeNot from Vericast for approximately $420 million. The acquisition was completed in October 2020.

From Wikipedia’s article on RetailMeNot, shared under CC BY-SA 4.0.⁷

Leadership

Who has led RetailMeNot, and when. Pick a name to see everywhere that person has worked.

Chief financial officer

Chief operating officer

Kelli Beougher2013–2017

201520202025

Chief executive officerG. Cotter Cunningham Jul 18, 2013 to May 25, 2017¹⁰
ChairG. Cotter Cunningham Jul 18, 2013 to May 25, 2017¹⁰
PresidentG. Cotter Cunningham Jul 18, 2013 to May 25, 2017¹⁰
Chief financial officerValerio J. Scott Di Jan 8, 2016 to May 25, 2017¹¹
Chief financial officerLouis J. Agnese Iii. Jan 21, 2015 to Feb 17, 2015¹²
Chief financial officerDouglas C. Jeffries Jul 18, 2013 to Aug 5, 2014¹³
Chief operating officerKelli Beougher Jul 18, 2013 to May 25, 2017¹⁴

Board members and other officers (16)

SVP, AdministrationLouis J. Agnese Iii. Jan 20, 2016 to May 25, 2017¹⁵
SVP, Corp Development & IRMichael Magaro Jun 10, 2015 to Feb 17, 2017¹⁶
Sr Vice President of ProductJagjit S. Bath Jul 18, 2013 to Feb 17, 2015¹⁷
Sr Vice President of MarketingJillian L. Balis Jul 18, 2013 to Jan 21, 2015¹⁸
Vice President, FinanceThomas Aylor Jul 18, 2013 to May 25, 2017¹⁹
SVP of Corporate DevelopmentSteven T. Pho Oct 17, 2013 to May 7, 2015²⁰
Board memberTamar Yehoshua Dec 17, 2015 to May 25, 2017²¹
Board memberEric Korman Sep 11, 2014 to May 25, 2017²²
Board memberBrian Sharples Jul 18, 2013 to May 25, 2017²³
Board memberCharles Thomas Ball Jul 18, 2013 to May 25, 2017²⁴
Board memberGreg J. Santora Jul 18, 2013 to May 25, 2017²⁵
Board memberJules A. Maltz Jul 18, 2013 to May 25, 2017²⁶
Board memberKarim Faris Jul 18, 2013 to Jul 18, 2013²⁷
Board memberGokul Rajaram Oct 17, 2013 to May 25, 2017²⁸
General counselJonathan Kaplan Aug 17, 2015 to May 25, 2017²⁹
General counselLouis J. Agnese Iii. Jul 18, 2013 to Aug 11, 2014³⁰

Acquisitions

RetailMeNot's acquisitions include:

RetailMeNot.com, a digital coupon site in the United States

eConversions, the parent company of Gutschein-Codes.de in Germany and VoucherCodes, a voucher code site in the United Kingdom

Ma-Reduc.com and Poulpeo.com, digital coupon and cash back sites in France

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ZenDeals.com, a North American coupon site (October 9, 2013)

Giftcard Zen Inc, a North American gift card exchange site (April 5, 2016)

LowestMed, a North American prescription drug comparison site (May 8, 2018)

From Wikipedia’s article on RetailMeNot, shared under CC BY-SA 4.0.⁷

Former names

WhaleShark Media, Inc.Nov 14, 2011 to Nov 14, 2011⁶
Whale Shark Media, Inc.Dec 4, 2009 to Aug 22, 2011⁶

Controversies and legal

Legal issues

Mary Kay Cosmetics sued affiliate site RetailMeNot in federal court for displaying coupons on their site despite the fact they have been asked to take them down. Mary Kay's position is that the display of Mary Kay coupons misleads consumers and harms the brand and its relationship with its sales reps (independent consultants) in several ways. The lawsuit was resolved after several months by way of confidential settlement.

In June 2018, RetailMeNot sued competitor Honey Science Corporation over patent infringement in computer-related technologies. The case was dismissed with prejudice by a joint motion in October 2020.

In February 2025, RetailMeNot was hit with three class-action lawsuits alleging that it used cookie stuffing to take affiliate commissions.

From Wikipedia’s article on RetailMeNot, shared under CC BY-SA 4.0.⁷

Timeline

Jul 18, 2013New chief executive G. Cotter Cunningham becomes CEO¹⁰
2010Founded Founded¹

SEC filer profile

How RetailMeNot is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

Name on EDGARRetailMeNot, Inc.²
CIK0001475274
Employer ID (EIN)26-0159761²
Filer statusAccelerated filer²
Incorporated inDelaware²
Fiscal year endsDecember 31²
Industry code (SIC)7310 Services-Advertising²
Business address301 Congress Avenue, Suite 700, Austin, TX 78701²
Phone512.777.2970²
Shares outstanding48,358,395 as of Apr 21, 2017³¹
Public float$317.2M as of Jun 30, 2016⁸
On EDGAR sinceDec 4, 2009²
Filings453 in all: 4 (254), 8-K (44), 3 (25), SC 13G/A (19), SC 13G (13), 10-Q (12), CORRESP (9), UPLOAD (9)²
All 35 form types
SC 14D9/A (6), D (5), S-1/A (5), 10-K (4), DEF 14A (4), DEFA14A (4), S-8 (4), S-8 POS (4), SC TO-T/A (4), SC14D9C (4), 424B4 (2), ARS (2), DRS/A (2), DRSLTR (2), EFFECT (2), S-1 (2), SC TO-C (2), 10-Q/A (1), 15-12B (1), 25-NSE (1), 8-A12B (1), 8-K/A (1), CERTNAS (1), D/A (1), DRS (1), SC 14D9 (1), SC TO-T (1)
Latest filingsAnnual report (10-K) Feb 17, 2017
Quarterly report (10-Q) May 2, 2017
Proxy statement (DEF 14A) Mar 16, 2017
Latest 8-K (8-K) May 23, 2017

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataRetailMeNot on Wikidata
2
SEC EDGARRetailMeNot filings on SEC EDGAR
3
WikipediaRetailMeNot on Wikipedia
4
GLEIFRetailMeNot LEI record (549300I4H5CCOWSYGS24)
5
Wikimedia CommonsRetailMeNot logo by RetailMeNot, Inc., Public domain
6
SEC EDGARRetailMeNot filings on SEC EDGAR
7
WikipediaRetailMeNot on Wikipedia (revision used)
8
SEC EDGARRetailMeNot 10-K for fiscal 2016
9
SEC EDGARRetailMeNot 10-K for fiscal 2015
10
SEC EDGARG. Cotter Cunningham, Chief executive officer
11
SEC EDGARValerio J. Scott Di, Chief financial officer
12
SEC EDGARLouis J. Agnese Iii., Chief financial officer
13
SEC EDGARDouglas C. Jeffries, Chief financial officer
14
SEC EDGARKelli Beougher, Chief operating officer
15
SEC EDGARLouis J. Agnese Iii., SVP, Administration
16
SEC EDGARMichael Magaro, SVP, Corp Development & IR
17
SEC EDGARJagjit S. Bath, Sr Vice President of Product
18
SEC EDGARJillian L. Balis, Sr Vice President of Marketing
19
SEC EDGARThomas Aylor, Vice President, Finance
20
SEC EDGARSteven T. Pho, SVP of Corporate Development
21
SEC EDGARTamar Yehoshua, Board member
22
SEC EDGAREric Korman, Board member
23
SEC EDGARBrian Sharples, Board member
24
SEC EDGARCharles Thomas Ball, Board member
25
SEC EDGARGreg J. Santora, Board member
26
SEC EDGARJules A. Maltz, Board member
27
SEC EDGARKarim Faris, Board member
28
SEC EDGARGokul Rajaram, Board member
29
SEC EDGARJonathan Kaplan, General counsel
30
SEC EDGARLouis J. Agnese Iii., General counsel
31
SEC EDGARRetailMeNot 10-Q filed May 2, 2017: shares outstanding

Overview

What it owns

Property and equipment

Investments

Intangibles and goodwill

Inventory

The story

Leadership

Chief executive

Chair

President

Chief financial officer

Chief operating officer

Acquisitions

Former names

Controversies and legal

Legal issues

Timeline

SEC filer profile

Links

Sources