SBH on NYSE

Sally Beauty Holdings

American international specialty retailer and distributor of professional beauty supplies

Sally Beauty Holdings, Inc. is an American international specialty retailer and distributor of professional beauty supplies with revenues of more than $3.9 billion annually.3 From Wikipedia, CC BY-SA 4.0

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Last updated Oct 19, 2026.

Overview

$3.7BRevenue, fiscal 20255
$195.9MNet income, fiscal 20255
1964Founded1

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  • TickerSBH on NYSE1
  • IndustryRetail-Retail Stores, NEC1
  • HeadquartersDenton1
  • Websitewww.sallybeauty.com
  • Business address7900 Windrose Avenue, Plano, Tx 750246
  • Filer categoryLarge accelerated filer6
  • Legal formCorporation4
  • LEI529900VXW6E8ONDIQ2714
  • StatusActive4
  • LEI statusLapsed (not renewed)4
  • Registered addressc/o CORPORATE CREATIONS NETWORK INC., 3411 SILVERSIDE ROAD TATNALL BUILDING STE 104, 19810 Wilmington, United States4
  • Registered withDivision of Corporations, Department of State, 41766664
Sally Beauty Supply, Gran Plaza Mazatlán, 8 de julio de 2023
Photo: DogeGamer2015MZT, CC0, via Wikimedia Commons8

Sally Beauty Holdings, Inc. is an American international specialty retailer and distributor of professional beauty supplies with revenues of more than $3.9 billion annually.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

51.6%Gross margin5
8.9%Operating margin5
5.3%Net margin5
-0.4%Revenue growth, 20255
24.7%Return on equity5
1.10×Debt to equity5
$172.7MFree cash flow5

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Business segments

Sally Beauty Supply brought in 57% of the revenue Sally Beauty Holdings broke down this way in fiscal 2025.

  1. Sally Beauty Supply$2.1B557%down 1% from 2024
  2. Beauty Systems Group$1.6B543%down 0% from 2024
Business segments by year
Business segments202320242025
Sally Beauty Supply$2.1B$2.1B$2.1B
Beauty Systems Group$1.6B$1.6B$1.6B

Regions

United States brought in 82% of the revenue Sally Beauty Holdings broke down this way in fiscal 2025.

  1. United States$3.0B582%up 0% from 2024
  2. Other Countries$672.3M518%down 3% from 2024
Regions by year
Regions202320242025
United States$3.1B$3.0B$3.0B
Other Countries$677.8M$690.1M$672.3M

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue48¢$1.8B
  • Selling, general and admin43¢$1.6B
  • Interest2¢$64.4M
  • Income tax2¢$67.5M
  • Profit5¢$195.9M

Out of $3.7B in revenue.5

Where each dollar of operating cash went, fiscal 2025

  • Capital spending37¢$102.1M
  • Share buybacks20¢$54.0M
  • Kept or used elsewhere43¢$118.7M

Out of $274.8M of cash from operations.5

Financial statements

Revenue9101112135$3.7B in 2025−6% since 2018
0$1.0B$2.0B$3.0B$4.0B2018: $3.9B$3.9B20182019: $3.9B$3.9B2019−1%2020: $3.5B$3.5B2020−9%2021: $3.9B$3.9B2021+10%2022: $3.8B$3.8B2022−2%2023: $3.7B$3.7B2023−2%2024: $3.7B$3.7B2024−0%2025: $3.7B$3.7B2025−0%
Gross profit9101112135$1.9B in 2025−2% since 2018
0$500.0M$1.0B$1.5B$2.0B2018: $1.9B$1.9B20182019: $1.9B$1.9B2019−2%2020: $1.7B$1.7B2020−10%2021: $2.0B$2.0B2021+14%2022: $1.9B$1.9B2022−2%2023: $1.9B$1.9B2023−1%2024: $1.9B$1.9B2024−0%2025: $1.9B$1.9B2025+1%
Operating income9101112135$327.8M in 2025−23% since 2018
0$200.0M$400.0M$600.0M2018: $426.6M$426.6M20182019: $458.5M$458.5M2019+7%2020: $258.8M$258.8M2020−44%2021: $418.4M$418.4M2021+62%2022: $337.6M$337.6M2022−19%2023: $325.0M$325.0M2023−4%2024: $282.7M$282.7M2024−13%2025: $327.8M$327.8M2025+16%
Net income91012135$195.9M in 2025−24% since 2018
0$100.0M$200.0M$300.0M2018: $258.0M$258.0M20182019: $271.6M$271.6M2019+5%2020: $184.6M$184.6M2020−32%2021: $239.9M$239.9M2021+30%2022: $183.6M$183.6M2022−23%2023: $184.6M$184.6M2023+1%2024: $153.4M$153.4M2024−17%2025: $195.9M$195.9M2025+28%

Every line of the income statement as filed: the last 3 fiscal years, latest first.5

Period ending2025-09-302024-09-302023-09-30
Net sales$3.7B$3.7B$3.7B
Cost of goods sold$1.8B$1.8B$1.8B
Gross profit$1.9B$1.9B$1.9B
Selling, general and administrative expenses$1.6B$1.6B$1.6B
Restructuring$0-$75.0K$17.2M
Operating earnings$327.8M$282.7M$325.0M
Interest expense$64.4M$76.4M$73.0M
Earnings before provision for income taxes$263.4M$206.3M$252.1M
Provision for income taxes$67.5M$52.9M$67.5M
Net earnings$195.9M$153.4M$184.6M
Basic$1.95$1.48$1.72
Diluted$1.89$1.43$1.69
Basic100.7M shares103.9M shares107.3M shares
Diluted103.8M shares106.9M shares109.3M shares

Compare Sally Beauty Holdings with another company

The story

Sally Beauty Holdings, Inc. opened its first store in New Orleans in 1964. Sally Beauty Company was started by C. Ray Farber in New Orleans and operated its flagship store on Magazine Street before the company was sold to Alberto-Culver. The store was named after his daughter Sally.

From Wikipedia’s article on Sally Beauty Holdings, shared under CC BY-SA 4.0.7

Leadership

Who has led Sally Beauty Holdings, and when. Pick a name to see everywhere that person has worked.

Board members and other officers (61)

Products and brands

  • cosmetics

Listed on Wikidata.1

Former names

  • Sally Beauty Holdings, Inc.Sep 1, 2006 to Oct 8, 20266
  • New Sally Holdings, Inc.Aug 2, 2006 to Nov 22, 20066

Timeline

  1. Oct 5, 2021New chief executive Denise Paulonis becomes CEO17
  2. Jun 3, 2015New chief executive Christian A. Brickman becomes CEO18
  3. Nov 20, 2006New chief executive Gary Winterhalter becomes CEO19
  4. 1964Founded Founded1

Filings

309 filings to the SEC since October 2021: 6 annual reports, 15 quarterly reports, 40 major events, 190 insider forms, 31 large holders, 27 other. The latest 20:

  1. Oct 8, 2026SCHEDULE 13G/A EDGAR
  2. Aug 3, 202610-Q EDGAR
  3. Aug 3, 20268-K EDGAR
  4. Jun 9, 20264 EDGAR
  5. Jun 8, 2026144 EDGAR
  6. May 15, 20264 EDGAR
  7. May 11, 202610-Q EDGAR
  8. May 11, 20268-K EDGAR
  9. May 4, 20263 EDGAR
  10. Apr 30, 2026SCHEDULE 13G EDGAR
  11. Apr 29, 2026SCHEDULE 13G EDGAR
  12. Apr 22, 20264 EDGAR
  13. Apr 2, 20268-K EDGAR
  14. Mar 27, 2026SCHEDULE 13G/A EDGAR
  15. Mar 17, 20268-K EDGAR
  16. Feb 13, 2026SCHEDULE 13G/A EDGAR
  17. Feb 9, 202610-Q EDGAR
  18. Feb 9, 20268-K EDGAR
  19. Jan 26, 20264 EDGAR
  20. Jan 26, 20264 EDGAR

The 309 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

17 open-market trades by officers, directors and large owners since October 2021: 5 buys and 12 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Jun 8, 2026Platz Marlo Michelle CormierFormer SVP & CFOSale42,771$12.70$543.2KForm 4
Dec 11, 2025McIntosh KimGVP, CONTROLLER & CAOSale5,900$15.71$92.7KForm 4
Dec 1, 2025Sherman Scott CSVP, CLO and CHROSale15,000$16.27$244.1KForm 4
Sep 4, 2025Rangel Max R.DirectorBuy3,500$14.07$49.2KForm 4
Aug 13, 2025Perelman Debra GoldingDirectorBuy2,300$13.48$31.0KForm 4
Aug 8, 2025Paulonis DenisePresident & CEOBuy4,500$11.74$52.8KForm 4
Aug 7, 2025FERGUSON DIANA SUEDirectorBuy2,500$12.02$30.1KForm 4
Nov 25, 2024Sherman Scott CSVP, CLO and CHROSale13,500$14.49$195.6KForm 4
Nov 25, 2024McIntosh KimGVP, CONTROLLER & CAOSale4,300$14.53$62.5KForm 4
Feb 22, 2024Sherman Scott CSVP, CLO and CHROSale10,000$12.95$129.5KForm 4
Dec 12, 2023Paulonis DenisePresident & CEOBuy4,000$11.29$45.2KForm 4
Feb 16, 2023Spinks Mark GregoryPresident Beauty Systems GroupSale35,456$17.18$609.1KForm 4
Mar 2, 2022Goss John Howard JRSVP & President Sally BeautySale21,489$17.76$381.6KForm 4
Dec 9, 2021Mulder Susan RDirectorSale2,901$21.00$60.9KForm 4
Dec 7, 2021Mulder Susan RDirectorSale2,500$21.00$52.5KForm 4
Nov 26, 2021Mulder Susan RDirectorSale5,000$20.14$100.7KForm 4
Nov 18, 2021Mulder Susan RDirectorSale5,000$21.01$105.0KForm 4

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 100. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
BlackRock, Inc.15,783,038$223.2M0.0%+605,587
Vanguard Portfolio Management LLC6,428,015$90.9M0.0%+129,870
Dimensional Fund Advisors LP6,054,462$85.6M0.0%+182,483
State Street Corp4,439,992$62.8M0.0%+61,145
Vanguard Capital Management LLC4,243,510$60.0M0.0%−18,861
Fisher Asset Management, LLC3,759,581$53.2M0.0%−93,098
Fmr LLC3,735,366$52.8M0.0%+103,344
American Century Companies Inc3,371,070$47.7M0.0%+535,455
Victory Capital Management Inc3,313,531$46.9M0.0%+252,822
Wasatch Advisors LP3,305,986$46.7M0.3%−87,753
Geode Capital Management, LLC3,257,918$46.1M0.0%+718,455
Ranmore Fund Management Ltd2,995,854$42.4M4.7%+568,267
D. E. Shaw & Co., Inc.2,933,962$41.5M0.0%+177,411
Goldman Sachs Group Inc2,452,890$34.7M0.0%−1,164,535
Charles Schwab Investment Management Inc2,023,476$28.6M0.0%−408,804
Morgan Stanley1,583,616$22.4M0.0%−56,047
Jupiter Asset Management Ltd1,403,200$19.8M0.1%−3,732
Invesco Ltd.1,340,691$19.0M0.0%+185,378
Marshall Wace, Llp1,153,626$16.3M0.0%+602,094
Northern Trust Corp1,105,921$15.6M0.0%+44,649
Bridgeway Capital Management, LLC996,900$14.1M0.2%+18,412
Gamco Investors, Inc. Et Al806,050$11.4M0.1%−7,201
Millennium Management LLC788,145$11.1M0.0%+42,467
Cambria Investment Management, L.P.698,098$9.9M0.5%+678,407
Bank of New York Mellon Corp661,006$9.3M0.0%−1,691

13F reports cover disclosed long positions in U.S. stocks only.

Sources

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