Starbucks

2000s

In April 2003, Starbucks acquired Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises for US$72 million. The deal only gained 150 stores for Starbucks, but according to the Seattle Post-Intelligencer, the wholesale business was more significant. By June 2003, Starbucks Japan had 466 stores and would add another 70 to 75 in the 2003 financial year. Its president, Yuji Tsunoda said it would install ovens in all stores to improve its food offerings.

From 2005 to 2007, Howard Behar served as the president of Starbucks North America. In September 2006, rival Diedrich Coffee announced that it would sell most of its company-owned retail stores to Starbucks, including most locations of Oregon-based Coffee People, escalating regional coffee wars. Starbucks converted the Diedrich Coffee and Coffee People locations to Starbucks. The Coffee People locations at Portland International Airport were excluded from the sale.

In early 2008, Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers. Other users could comment and vote on suggestions. Journalist Jack Schofield noted that "My Starbucks seems to be all sweetness and light at the moment, which I don't think is possible without quite a lot of censorship." In March 2008, Starbucks acquired Coffee Equipment Company, which was the manufacturer of the Clover Brewing System. It began testing the "fresh-pressed" coffee system at several Starbucks locations in Seattle, California, New York, and Boston.

In July 2008, during the Great Recession, Starbucks announced it was closing 600 underperforming company-owned stores and cutting U.S. expansion plans amid growing economic uncertainty. On July 29, 2008, Starbucks also cut almost 1,000 non-retail jobs as part of its bid to re-energize the brand and boost its profit. Of the new cuts, 550 of the positions were layoffs and the rest were unfilled jobs. Additionally in July 2008, Starbucks announced that it would close 61 of its 84 stores in Australia in the following month. Nick Wailes, an expert in strategic management of the University of Sydney, said that "Starbucks failed to truly understand Australia's café culture."

In January 2009, Starbucks announced the closure of an additional 300 underperforming stores and the elimination of 7,000 positions. CEO Howard Schultz also announced that he had received board approval to reduce his salary. Altogether, from February 2008 to January 2009, Starbucks terminated an estimated 18,400 U.S. jobs and began closing 977 stores worldwide. In August 2009, Ahold announced closures and rebranding for 43 of its licensed store Starbucks kiosks for their US-based Stop & Shop and Giant supermarkets.

2010s

In 2012, Starbucks had annual Frappuccino sales of over US$2 billion. In August 2012, the largest Starbucks in the US opened at the University of Alabama's Ferguson Centre. On June 25, 2013, Starbucks began to post calorie counts on menus for drinks and pastries in all of its U.S. stores. In July 2013, more than 10% of in-store purchases were made on customers' mobile devices via the Starbucks app.

The company once again utilized the mobile platform when it launched the "Tweet-a-Coffee" promotion in October 2013. On this occasion, the promotion also involved Twitter and customers were able to purchase a US$5 gift card for a friend by entering both "@tweetacoffee" and the friend's handle in a tweet. Research firm Keyhole monitored the progress of the campaign; a December 2013 media article reported that 27,000 people had participated and US$180,000 of purchases had been made to date.

In January 2014, as part of a change in compact direction, Starbucks management transitioned from a singular brand worldwide to focusing on locally relevant design for each store. In May 2014, Starbucks announced ongoing losses in the Australian market, which resulted in all remaining stores being sold to the Withers Group. In July 2017, Starbucks acquired the remaining 50% stake in its Chinese venture from long-term joint venture partners Uni-President Enterprises Corporation (UPEC) and President Chain Store Corporation (PCSC) for US$1.3 billion.

On March 21, 2018, Starbucks announced that it was considering the use of blockchain technology to connect coffee drinkers with coffee farmers who could eventually be able to take advantage of new financial opportunities. The pilot program was planned to start with farmers in Costa Rica, Colombia, and Rwanda in order to develop a new way to track the bean-to-cup journey. In 2019, at the Microsoft Build conference, the coffee company formally announced its "bean to cup" program using the Microsoft's Azure-based blockchain service.

Two men were arrested in a Philadelphia Starbucks location after a manager claimed the two were trespassing on April 12, 2018. The arrests led to protests due to their apparently racially motivated nature. CEO Kevin Johnson later apologized for the incident, and the company declined to press charges. During the company's second quarter earnings call on April 26, Johnson indicated that the company had not seen a drop in sales as a result of the event and subsequent coverage. The company reiterated its guidance for full year earnings, and beat consensus expectations of 1.8 percent same-store sales growth, with 2 percent growth.

Johnson announced that the company would close some 8000 locations on May 29 for a seminar about racial bias in order to prevent future events similar to those that occurred in Philadelphia. On June 19, 2018, Starbucks announced the closing of 150 locations in 2019, three times the number the corporation typically closes in a single year. The closings were to happen in urban areas that already have dense clusters of stores.

In July 2019, Starbucks announced that it would no longer be selling newspapers in its cafés. It was also announced that kiosks for grab-and-go snacks and bags of whole-bean coffee would be removed from stores beginning in September 2019. In November 2019, Starbucks opened its largest store ever on Michigan Avenue, Chicago, with 200 employees.

2020s

On March 20, 2020, due to the COVID-19 pandemic, Starbucks closed all the café-only stores in the United States for two weeks. During that time, only drive-thru and delivery-only services were to function. According to the company representatives, all workers were to be paid for the next 30 days whether they went to work or stayed home. COVID-19 lockdowns caused Starbucks to suffer a general 10% sales decrease, and a 50% decrease in China where quarantine measures were especially strict. In May 2020, the company asked for reduced rent from landlords due to the decrease in sales.

In June 2020, during the COVID-19 pandemic in the United States, the company announced that it would close 400 of its locations in the US/Canada region over the subsequent 18 months as it moves from the coffee house concept to "convenience-led" formats with drive-through and curbside pickup. Starbucks announced that it planned to open 300 stores that would primarily focus on carryout and pickup orders. The new stores would work with the Starbucks mobile app for prepayment by the customer before arrival to pick up the order. The layout of some stores would also be modified with a separate counter for picking up mobile orders. In December 2020, Starbucks announced that it is planning to increase its store count to about 55,000 by 2030, up from roughly 33,000.

Bloomberg reported in July 2022 that the company was, through investment bank Houlihan Lokey, exploring selling its stores in the United Kingdom. In August 2022, after months of suspension due to the Russian invasion of Ukraine, Starbucks sold all its stores in Russia to the Russian rapper Timati. The stores were rebranded as "Stars Coffee", and are very similar to the former stores. Starbucks said it had no comment on the new owner. On October 1, 2022, Howard Schultz stepped down as CEO, with Laxman Narasimhan becoming Starbucks's next CEO.

On March 23, 2023, Narasimhan told employees that he would work a half-day behind a store counter each month, and he trained as a barista to immerse himself in the brand and stay close to customers. In June 2023, Starbucks was ordered to pay $25 million in punitive damages and $600,000 compensatory damages to a former regional manager. The court found that Starbucks fired her in 2018 because she was white. In December 2023, the operator of all of the Starbucks locations in Brazil, SouthRock Capital, declared itself bankrupt. SouthRock would continue to operate Starbucks locations normally while closing a few underperforming ones and would restructure through the bankruptcy procedure. SouthRock Capital later declared Chapter 15 bankruptcy in June 2024.

On August 13, 2024, Starbucks announced it was replacing then CEO Laxman Narasimhan with Brian Niccol. Niccol had served as the CEO of Chipotle since 2018. In January 2025, Starbucks ended its 'open-door policy', and requires customers to make a purchase in order to use restrooms and the seating area. In February 2025, Starbucks cut 30% of its menu in an effort to simplify its processes and reduce costs. The discontinued offerings were primarily less popular or more complex items, including some Frappuccino blended drinks, Royal English Breakfast Latte, and White Hot Chocolate. In July 2025, Starbucks announced corporate office employees would have to return to working physically in the office four days per week, starting in October. For workers who would prefer to instead leave the company, Starbucks would offer a one-time voluntary exit program which would include a cash payment.

In January 2026, Starbucks announced their turnaround strategy which involved forming a joint venture with Boyu Capital to run its business in China, the company’s second-largest market. After the deal closes in the second quarter of fiscal 2026, pending regulatory approval, Boyu will hold up to a 60% interest in the joint venture.

In March 2026, Starbucks announced plans for new regional corporate offices, making a massive expansion by establishing a major corporate hub in Nashville, Tennessee. The company is investing $100 million into this new regional headquarters, which will house up to 2,000 employees over the next five years.

American unionization efforts

Three of the company's stores in Buffalo, New York began an attempt to unionize in August 2021. Using Twitter, the workers announced they had formed an organizing committee, Starbucks Workers United, to form a union affiliated with Workers United. Two more stores joined the effort in September, however these petitions were later withdrawn to ensure a speedy process for the original three locations. During the union drive, the company sent other managers and executives, including its North America retail president, to Buffalo to engage with employees about operational issues and participate in their work. Employees were forced to attend captive audience meetings that contained anti-union messages. Starbucks temporarily closed some area stores for remodeling and added excessive staff to one of the stores preparing to vote. Workers said this reduced union support there, while Starbucks said the support was meant to compensate for increased sick leave during the pandemic as it had done elsewhere in the country. On November 9 Workers United filed three more petitions for elections to represent workers at additional Buffalo area stores. On November 10 the National Labor Relations Board mailed out votes for the elections at the original three locations. Votes for the original three stores were counted on December 9. Days before the vote count, the NLRB rejected arguments by Starbucks to halt the election.

Inspired by their colleagues in Buffalo, workers at a Starbucks store in Mesa, Arizona, petitioned the NLRB for a union election on November 18, 2021, to be represented by Workers United. The organizing at the Mesa location stemmed from, in part, a well-liked manager being terminated after whistle-blowing on Starbucks' anti-union plan.

Starbucks temporarily closed two stores participating in the union drive in October for renovations. The company claimed these closures were unrelated to the unionization efforts. Starbucks began working with Littler Mendelson, a self-described "union-busting firm", in October. Starbucks requested that the National Labor Relations Board include all Buffalo Starbucks locations in the union vote, however, the NLRB rejected this argument and declared store by store elections. Finally, on December 9, 2021, the workers at the Elmwood Avenue store became the first unionized Starbucks workers at a Starbucks owned location in the United States with a 19–8 vote. The Camp Road location voted 12–8 not to be in the union. Starbucks does have unionized locations in other countries. On December 13, workers at two Boston area locations petitioned the NLRB for union elections to be unionize with Workers United. The workers cited the win in Buffalo as inspiration for organizing. Workers in at least one location had most cards signed within a day.

In February 2022, Starbucks fired seven workers in Memphis who had led the unionization effort and temporarily closed the store. In August 2022, the National Labor Relations Board accused the company of illegally discriminating against unionized workers by refusing them wage and benefit increases and requesting restitution. It also asked that the CEO at the time, Howard Schultz, or a board official read a notice about this purportedly unlawful move. That same month, unions were certified at 211 locations in the US. On November 17, 2022, Starbucks’ annual Red Cup Day and one of the busiest days for employees, over 100 locations had employees go on strike. The workers were seeking higher staffing levels, better wages, and consistent schedules.

Most unionization efforts are made through SBWU (Starbucks Workers United). There are over 9,000 American locations, but since the first unionized location in New York in 2021, less than 3% have voted to unionize. SBWU and Starbucks have yet to successfully negotiate a contract. Starbucks claims in a letter and on its website that the Workers United has delayed bargaining, has illegally broadcast bargaining sessions, refused to meet in person, and that Starbucks has reported more than 22 unfair labor practice charges to the NLRB (National Labor Relations Board). By March 2023, the NLRB found no merit in Starbucks's complaints and instead ruled that it was Starbucks who refused to bargain.

On June 23, 2023, Starbucks workers at unionized stores went on strike over the company's stance on in-store LGBT pride decorations.

Economic summary

The key trends for Starbucks are (as at the financial year ending September 28):

Ethos water

Ethos water, a brand of bottled water acquired by Starbucks in 2003, is sold at locations throughout North America. Ethos bottles feature prominent labeling stating "helping children get clean water", referring to the fact that US$0.05 from each US$1.80 bottle sold (US$0.10 per bottle in Canada) is used to fund clean water projects in underdeveloped areas. Although sales of Ethos water have raised over US$6.2 million for clean water efforts, the brand is not incorporated as a charity. Critics have argued that the claim on the label misleads consumers into thinking that Ethos is primarily a charitable organization when it is actually a for-profit brand and only 5 cents per bottle supports clean-water projects.

The founders of Ethos have stated that the brand is intended to raise awareness of third-world clean water issues and provide socially responsible consumers with an opportunity to support the cause by choosing Ethos over other brands. Starbucks has since redesigned the American version of the Ethos water bottles, stating the amount of money donated per bottle in the description.

Instant coffee

In March 2009, Starbucks introduced a line of instant coffee packets, called VIA "Ready Brew". It was first unveiled in New York City with subsequent testing of the product also in Seattle, Chicago, and London. The first two VIA flavors include Italian Roast and Colombia, which were then rolled out in October 2009, across the U.S. and Canada with Starbucks stores promoting the product with a blind "taste challenge" of the instant versus fresh roast, in which many people could not tell the difference between the instant and freshly brewed coffee. Financial analysts speculated that by introducing instant coffee, Starbucks would devalue its own brand.

Coffee makers and single-use capsules

In September 2012, Starbucks announced plans to introduce the Verismo, a consumer-grade single-serve coffee machine that uses sealed plastic cups of coffee grounds, and a "milk pod" for lattes.

In November 2012, Starbucks Verismo became publicly available, consisting of a line of coffee makers that brew espresso and regular chocolate from coffee capsules, a type of pre-apportioned single-use container of ground coffee and flavourings utilizing the K-Fee pod system.

In a brief review of the 580 model, Consumer Reports described the results of a comparative test of the Verismo 580 against two competitive brands: Because you have to conduct a rinse cycle between each cup, the Verismo wasn't among the most convenient of single-serve machines in our coffeemaker tests. Other machines we've tested have more flexibility in adjusting brew-strength—the Verismo has buttons for coffee, espresso, and latte with no strength variation for any type. And since Starbucks has limited its coffee selection to its own brand, there are only eight varieties so far plus a milk pod for the latte.

As of December 31, 2020, Starbucks has discontinued producing their own K-Fee pods for Verismo machines, however, third-party companies continue to produce coffee pods for K-Fee machines, of which the Starbucks Verismo is compatible.

Alcoholic drinks

In 2010, Starbucks began selling alcoholic beverages at some stores in the United States. In August 2014, Starbucks opened its first store in Williamsburg, Brooklyn which by then was among 30 locations serving beer and wine. In 2016, three locations within Toronto, Ontario also announced they were going to serve alcohol, including up-scale appetizers like bacon-wrapped dates and truffle mac and cheese.

Starbucks ensures that the selected locations that serve alcohol are able to accommodate the community, as well as have the space for extra seating and storage.

Fruit juices, fruit beverages, and sodas

On November 10, 2011, Starbucks acquired juice company Evolution Fresh for US$30 million in cash and planned to start a chain of juice bars starting in around the middle of 2012, venturing into territory staked out by Jamba Inc. Its first store released in San Bernardino, California and plans for a store in San Francisco were to be launched in early 2013.

In March 2012, Starbucks began selling a line of iced Starbucks Refresher beverages that contain a green coffee extract. The beverages are fruit flavored and contain caffeine but advertised as having no coffee flavor. Starbucks's green coffee extraction process involves soaking the beans in water. In June 2014, Starbucks began trialing its own line of carbonated sodas, dubbed "Fizzio". The drinks required a special machine to make.

Functional beverages

In January 2022, Starbucks launched a line of canned energy drinks, called "Baya". The drink contains caffeine from the coffee fruit. In June 2024, Starbucks introduced Iced Energy, a fruit-flavored energy drink, at its US locations. A canned version was introduced in March 2025. In June 2025, Starbucks began testing a protein-infused foam topping.

Seasonal cups

Each year between November–January, Starbucks releases new holiday merchandise, including new paper cups with various festive designs.

Barrel-aged coffee

In March 2017, Starbucks announced the launch of two new limited-edition specialty drinks made from beans aged in whiskey barrels at its Seattle roastery. Starbucks's barrel-aged coffee were sold with a small batch of unroasted Starbucks Reserve Sulawesi beans, which were then hand-scooped into whiskey barrels from Washington state.

Oleato coffee

In February 2023, Starbucks announced it would introduce a line of coffee drinks made with extra virgin olive oil, including lattes, shaken espresso, and cold brews. This would not be a limited-time offering, but rather "'one of the biggest launches we’ve had in decades,'" according to Brady Brewer, the company's chief marketing officer. The goal was to create a new category of beverage. Unlike other drinks, this came about because of the habits of then-CEO Howard Schultz, who was introduced to consuming a teaspoon of olive oil each day by an olive oil producer he met in Sicily. The drinks were initially available in Italy and later expanded to stores in Southern California in spring 2023 and then the UK, Middle East, and Japan later the same year. After its launch, CNN reported some customers reported digestive distress after drinking the beverages.

In January 2024, the company said it would introduce the beverages nationwide in the US as well as in Canada, France, and China. The Oleato beverages were permanently discontinued in November 2024.

Starbucks card and loyalty program

In May 2008, a loyalty program was introduced for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi-Fi Internet access, no charge for soy milk and flavored syrups, and free refills on brewed drip coffee, iced coffee, or tea. Each time a customer purchases a drink, they earn stars if they present their rewards card or scan their card from the mobile app. Eventually, these stars accumulate to allow customers to redeem for perks such as free drinks, free add-ins, free bakery items or selected merchandise.

In 2009, Starbucks began beta testing its mobile app for the Starbucks card, a stored value system in which consumers access pre-paid funds to purchase products at Starbucks. Starbucks released its complete mobile platform in January 2011. By December 2011, the number of mobile transactions exceeded 26 million.

Electricity and Wi-Fi

In August 2002, Starbucks provided free Wi-Fi in the United Kingdom, although in the past, a Starbucks rewards card was required. On July 1, 2010, Starbucks offered free Wi-Fi in all of its stores in the U.S. and Canada. In August 2010, Starbucks began offering free Wi-Fi in Germany via BT Openzone.

In October 2012, Starbucks and Duracell Powermat announced a pilot program to install Powermat charging surfaces in the tabletops in selected Starbucks stores in the Boston area. Furthermore, Starbucks announced its support in the Power Matters Alliance (PMA) and its membership in the PMA board, along with Google and AT&T, in an effort to create "a real-world ecosystem of wireless power" through a universal wireless charging standard that customers could use to recharge smartphones. In 2013, it switched providers in the U.S. from AT&T to Google.

In August 2016, startup company FluxPort introduced Qi inductive charging pads at select locations in Germany.

Locations

The company's headquarters is the Starbucks Center in Seattle, Washington, United States, where 3,750 people worked as of 2023. The main building in the Starbucks complex in SODO, where the company leases 1.29 million square feet (120,000 m2) of space, was previously a Sears mail order distribution center until 1987. In 2026, Starbucks announced the long-term lease of 250,000 square feet (23,000 m2) for a regional office in Nashville, Tennessee.

In addition to drinks and food, many stores carry Starbucks' official merchandise, such as mugs, tumblers, scoops, and coffee presses. There are also several select "Starbucks Evenings" locations that offer beer, wine, and appetizers. Starbucks-brand coffee, ice cream, and bottled cold coffee drinks are sold at grocery stores in the United States and other countries. In 2010, the company began its Starbucks Reserve program for single-origin coffees and high-end coffee shops. It planned to open 1,000 Reserve coffee shops by the end of 2017. However, since succeeding Schultz, Johnson has scaled back the Reserve coffee shops to only six to ten shops. Further development on Reserve coffee shops would be dependent on the success of the few already in existence. Currently, Starbucks operates six coffee roasteries with tasting rooms and 43 coffee bars as part of the program.

As of February 2023, Starbucks had 36,171 locations open across 83 countries, with 61% of the locations operating in the U.S. and China, and the rest operating elsewhere. In February 2024, the chain unveiled a new store design aimed at improving accessibility. The first location to use this design is the Washington, D.C. Union Market store. The company plans for all future company-owned stores to adopt a similar design.

Europe

In 1998, Starbucks entered the United Kingdom market with the US$83 million acquisition of the then 56-outlet, UK-based Seattle Coffee Company, re-branding all those stores as Starbucks.

In October 2002, Starbucks established a coffee trading company in Lausanne, Switzerland, to handle purchases of green coffee. All other coffee-related business continued to be managed from Seattle. In September 2007, the company opened its first store in Russia, ten years after first registering a trademark there. After the Russian invasion of Ukraine, on May 21, 2022, Starbucks announced closure of all outlets in Russia, and in July it was revealed that a local restaurant manager, Anton Pinsky, is going to acquire Starbucks' Russian operating company OOO Starbucks and all its 130 stores. In 2008, Starbucks opened in Belgium, Bulgaria, the Czech Republic, and Portugal.

In April 2009, Starbucks opened in Poland. In February 2010, Starbucks opened in Arlanda Airport outside Stockholm, its first location in Sweden. In June 2010, Starbucks opened its first store in Budapest, Hungary. In February 2011, Starbucks started selling its coffee in Norway by supplying Norwegian food shops with their roasts. The first Starbucks-branded Norwegian shop opened in February 2012, at Oslo Airport, Gardermoen.

In May 2012, Starbucks opened its first coffeehouse in Finland, with the location being Helsinki-Vantaa Airport in Vantaa. In August 2013, the first Starbucks inside Dansk Supermarked opened in the department stores Salling in Aalborg and Aarhus in Denmark. In November 2014, Starbucks announced its first Channel Island store, in the primary business area of St Peter Port in Guernsey.

On April 21, 2015, Kesko, the second largest retailer in Finland, announced its partnership with Starbucks, with stores opened next to K-Citymarket hypermarkets. As of June 2017, three stores had been opened next to K-Citymarkets: In Sello in Espoo and in Myyrmanni and Jumbo in Vantaa.

In February 2016, Howard Schultz announced the opening of stores in Italy. The first Italian Starbucks store was inaugurated in Milan on September 6, 2018, at which point Starbucks already had locations in 78 countries. In May 2016, the first Starbucks store in Slovakia opened in Aupark, in Bratislava. In June 2018, Starbucks announced the opening of stores in Serbia. The first store was opened in April 2019 at Rajiceva Mall. On June 1, 2019, Starbucks opened its first coffee store in Valletta, Malta, the 80th country to have a Starbucks outlet. In July 2025, Starbucks opened its first store in Iceland.

Asia

In July 1996, the first Starbucks location opened outside of North America: a store in Tokyo, Japan. Its 300th store opened in October 2001.

Starbucks in Japan was described by Bloomberg in 2003 as appealing to "New Japan" with its patrons being women in their 20s and 30s who prefer premium coffee and "trendy, no-smoking environment".

On December 14, 1996, Starbucks opened its first South East Asian location in Liat Towers, Singapore.

On December 4, 1997, the Philippines became the third market to open outside of North America.

The first Starbucks store in Malaysia opened in December 1998.

The first Starbucks store in Thailand opened in 1998 at Central Chidlom Department Store. The first drive-thru store opened in 2022 at Porto Chino community mall on Rama II Road.

In 2000, Starbucks opened its location in the Forbidden City in Beijing, however, in July 2007, this location was closed after years of controversy since its opening in 2000 with protesters objecting that the presence of the American chain in this location "was trampling on Chinese culture".

Between 2001 and 2003, Starbucks opened six (of 80 planned) locations in Israel and having struggled with fierce local competition, Starbucks, along with its partner Delek, however, in April 2003, after losing US$6 million Starbucks Israel closed all six of its locations in Israel, citing "on-going operational challenges" and a "difficult business environment".

In January 2011, Starbucks and Tata Coffee, Asia's largest coffee plantation company, announced plans for a strategic alliance to bring Starbucks to India and also to source and roast coffee beans at Tata Coffee's Kodagu facility.

In January 2011, Starbucks introduced its largest cup size, the Trenta, which can hold 31 US fluid ounces (920 ml).

In October 2011, Starbucks opened another location in Beijing, China, at the Beijing Capital International Airport's Terminal 3, international departures hall; making the company's 500th store in China. The store is the seventh location at the airport.

In January 2012, despite a false start in 2007, Starbucks created a 50:50 joint venture with Tata Global Beverages called Tata Starbucks. Tata Starbucks owned and operated Starbucks outlets in India as Starbucks Coffee "A Tata Alliance". Starbucks opened its first store in India in Mumbai on October 19, 2012.

On February 1, 2013, Starbucks opened its first store in Ho Chi Minh City, Vietnam, and its first location in Hanoi in July 2014. As of January 2026, the brand has opened over 150 stores in the country.

In May 2014, the Starbucks operations in South Korea launched a mobile ordering system named Siren Order, accessible through a local version of the Starbucks smartphone application. In December 2014, Starbucks launched a similar system named Mobile Order & Pay, in Portland, Oregon. The expanded nationwide in 2015, and in late March 2018, the company opened the system, previously available to Starbucks Rewards members only, to all customers.

In September 2014, Starbucks announced the acquisition of the remaining 60.5% stake in Starbucks Coffee Japan that it did not already own, for US$913.5 million.

In August 2015, Starbucks announced plans to open in Phnom Penh, Cambodia, its 16th market in the China/Asia Pacific region by the end of 2015.

On December 18, 2015, Starbucks opened in Almaty, Kazakhstan. On the next day, one more coffee shop was opened.

In December 2017, the Starbucks Reserve Roastery opened at HKRI Taikoo Hui in Shanghai, China, the only such location of its kind outside of Seattle.

In November 2020, Starbucks announced that it plans to open an outlet in Laos.

In October 2026, Starbucks opened its first store in Xinjiang, China, located in Ürümqi.

Americas

In September 2002, Starbucks opened its first store in Latin America, in Mexico City. By 2016, there were more than 500 locations in Mexico.

In August 2003, Starbucks opened its first store in South America in Lima, Peru.

In 2008, Starbucks opened in Argentina and Brazil.

In November 2010, the company opened the first Central American store in El Salvador's capital, San Salvador.

In June 2012, Starbucks opened a store in San Jose, Costa Rica. In October 2012, Starbucks announced plans to open 1,000 stores in the United States in the next five years.

In August 2013, Starbucks's CEO Howard Schultz personally announced the opening of Starbucks stores in Colombia. The first café was set to open in 2014 in Bogotá and add 50 more stores throughout Colombia's main cities in a 5-year limit. Schultz also stated that Starbucks would work with both the Colombian Government and USAID to continue "empowering local coffee growers and sharing the value, heritage and tradition of its coffee with the world". Starbucks noted that the aggressive expansion into Colombia was a joint venture with Starbucks's Latin partners, Alsea and Colombia's Grupo Nutresa that has previously worked with Starbucks by providing coffee through Colcafe. This announcement came after Starbucks's Farmer Support Center was established in Manizales, Colombia, the previous year making Colombia an already established country by the corporation.

In late August 2013, Starbucks announced its first store in Colombia at a press conference in Bogotá, where the company's CEO explained, "Starbucks has always admired and respected Colombia's distinguished coffee tradition."

In May 2014, Starbucks announced its first café in Bolivia would open in 2014 in Santa Cruz de la Sierra and the first in Panama in 2015.

In January 2016, Starbucks announced that it would launch operation in Trinidad and Tobago. On August 29, 2016, Starbucks opened its first store at South Park Mall in San Fernando.

In November 2017, Starbucks commenced operations in Jamaica, where the first store opened in the resort city of Montego Bay on the shores of the Doctor's Cave Beach Club, offering views of the Caribbean Sea. The company also reaffirmed its commitment to working with local coffee farmers to "implement systems to increase productivity and yields, while also increasing compliance to international standards". Starbucks Jamaica opened its first store on November 21, 2017, with plans to open 15 locations island-wide over a 5-year period. Starbucks Jamaica opened stores at the Sangster International Airport in Montego Bay and at the Falmouth Pier, in Falmouth, Jamaica. Starbucks Jamaica announced plans to open up to six stores in Kingston, Jamaica, by 2019. The first of the Kingston stores opened on June 21, 2018. The second store is in Kingston's central business district, New Kingston. Starbucks opened its first in-store location in the flagship location for Jamaica's largest Pharmacy chain, Fontana Pharmacy, also located in Kingston; making it Starbucks's third location.

On April 11, 2018, Starbucks began operations in Uruguay, with a location in the Montevideo Shopping mall. The company announced that it planned to open up approximately 12 cafes in the country.

In August 2019, a franchised location opened in the Cayman Islands.

In October 2019, a franchised location opened in the Turks and Caicos Islands.

On April 25, 2023, Starbucks commenced operations in Guyana.

On April 29, 2024, Starbucks announced its official entry to Ecuador and Honduras in mid-year and late 2024, respectively. On August 14, 2024, Starbucks commenced operations in Ecuador, with its first location in the country at Scala Shopping Mall in Quito. The company announced the plans of opening four more cafes in the capital city until the end of 2025. In July 2026, Starbucks opened its first location in Guayaquil, and now has 10 stores across the country.

Australia

In July 2000, the first location in Australia opened in Sydney. After a massive downturn in 2008, the remaining Australian Starbucks stores were sold to the Withers family in 2014, with the company planning a more restrained expansion.

As of November 2022, there are 59 Starbucks stores in Australia; 23 in New South Wales, 19 in Queensland and 18 in Victoria. These stores are spread out across Sydney, Melbourne, Brisbane, the Gold Coast, the Sunshine Coast and Ballarat. Before the mass-closure of 61 of their 85 stores in 2008, there were also stores in Adelaide, Canberra, Hobart and Wollongong. However, there are plans to open a restaurant in Toowoomba while the first store in Perth, Western Australia opened on October 23, 2024, with another 11 planned to open by the end of 2025.

New Zealand

Starbucks operates several locations in New Zealand.

Africa

In May 2010, Southern Sun Hotels South Africa signed an agreement with Starbucks to brew Starbucks coffees in select Southern Sun and Tsonga Sun hotels in South Africa. The agreement was partially reached so Starbucks coffees could be served in the country in time for the 2010 FIFA World Cup hosted by South Africa.

In April 2016, after TASTE Holdings acquired outlet licensing for South African stores, Starbucks opened its first stores in South Africa in Rosebank, Gauteng, Johannesburg and the Mall of Africa.

At sea

In December 2010, Starbucks debuted their first-ever Starbucks at sea. In partnership with Royal Caribbean International, Starbucks opened a shop aboard the Allure of the Seas, Royal Caribbean's second-largest ship and the second-largest ship in the world.

Licensed and franchise operations

Stores that independently operate locations include Ahold Delhaize, Barnes & Noble, Target Corporation, Albertsons and, more recently, Publix stores. In the EMEA (Europe, Middle East, and Africa) markets, Starbucks operates a franchising program. Different from the licensing program in which existing corporations may apply to operate a Starbucks kiosk within an existing store, franchises can enable new, freestanding stores.

Automation

Starbucks has automation systems in some areas. These machines have 280 possible drink combinations to choose from. They have touchscreens, and customers can play games while they wait for their order.

Vending machines are said to possibly be able to replace baristas. Starbucks has said it does not want to replace baristas with robots, but use them as a complementary tool.

Unbranded stores

In 2009, at least three stores in Seattle were de-branded to remove the logo and brand name, and remodel the stores as local coffee houses "inspired by Starbucks". CEO Howard Schultz called the unbranded stores a "laboratory for Starbucks". The first, 15th Avenue Coffee and Tea, opened in July 2009 on Capitol Hill. It served wine and beer and hosted live music and poetry readings. It has since been remodeled and reopened as a Starbucks-branded store. Another is Roy Street Coffee and Tea at 700 Broadway E., also on Capitol Hill. Although the stores have been called "stealth Starbucks" and criticized as "local-washing", Schultz said, "It wasn't so much that we were trying to hide the brand, but trying to do things in those stores that we did not feel were appropriate for Starbucks."

Teavana

Starbucks entered the tea business in 1999 when it acquired the Tazo brand for US$8,100,000. In December 2012, Starbucks paid US$620 million to buy Teavana.

Starbucks did not market Teavana products in its stores, though the acquisition allowed the expansion of Teavana beyond shopping malls. In January 2015, Starbucks began to roll out Teavana teas into Starbucks stores, both in to-go beverage and retail formats. In November 2017, Starbucks sold Tazo to Unilever for $384 million. Starbucks shut down Teavana in early 2018.

In 2022, over a period of several months, Starbucks terminated more than 85 U.S. workers who had been involved in union organizing. Workers and their union also accused Starbucks of creating a culture of fear and surveillance in its stores.

In November 2022, the company announced the closure of a Seattle location that had been the first Starbucks store to unionize in the city, citing safety concerns. In December, workers at more than 100 U.S. stores went on strike over allegations of anti-union practices and working conditions.

In December 2024, workers at more than 300 U.S. stores went on strike during the holiday season over stalled contract negotiations concerning wages, staffing, and working conditions. In January 2025, Starbucks and Workers United agreed to use a mediator to help resume stalled negotiations. The union had filed more than 90 unfair labor practice complaints against the company in the preceding weeks.

In November 2025, more than 1,000 unionized Starbucks workers in more than 40 U.S. cities began an open-ended strike over stalled contract negotiations. Union organizing and collective bargaining continued into 2026, with Workers United winning representation elections at additional Starbucks locations and new organizing petitions being filed with the National Labor Relations Board.

Pride/LGBTQ+

In June 2023, Starbucks attracted controversy for allegedly not allowing workers at some locations in 22 states to put up Pride Month decorations. It came during an ongoing public furor over the direction of LGBTQ+ rights in the US, with other major corporations, like Target and AB-InBev, which manufactures Bud Light, also receiving heightened criticism and scrutiny. A strike at some stores was announced as a result.

Boycott amidst the 2023 Gaza war

In late 2023, Starbucks faced boycotts by the Boycott, Divestment and Sanctions movement following the company's decision to sue the Starbucks Workers United (SWU) union for making a social media post stating "Solidarity with Palestine" shortly after the October 7 Hamas-led attack on Israel. Starbucks alleged that the post harmed its reputation, and sued for trademark infringement for the use of the Starbucks name and a related logo. The SWU made a filing in response, requesting the continued use of the name and logo, and alleging defamation from Starbucks that it endorsed violence or terrorism. According to SWU President Lynne Fox the post was written by a single person, shortly deleted, and not authorized by other members of the SWU. CEO Laxman Narasimhan wrote a year-ending letter addressed to employees, writing: "Our stance is clear. We stand for humanity."

In 2024, the boycott had had a negative impact on sales, resulting in a 2% decline in North America and a 7% decline worldwide.

Other controversies

Starbucks has also faced criticism over its continued operations in countries with poor human rights records, particularly China. In 2024, a shareholder proposal called for greater disclosure of the company's human rights risks and dependence on China, citing concerns about the country's human rights record. The proposal was rejected by shareholders. Starbucks has also faced scrutiny over labor conditions on farms in its Chinese supply chain, including allegations of excessive working hours and child labor, which the company said it would investigate.

In 2025, a court ordered Starbucks to pay $50 million to a driver who suffered burns after an unsecured hot drink spilled on him.

On Red Cup Day, Starbucks provides reusable cups to customers who buy holiday-themed beverages. On Red Cup Day 2025, Starbucks employees organized a walkout at 4 p.m. local time in over a dozen U.S. cities as part of a strike known as the Red Cup Riot, involving approximately 1,000 baristas. This phase of the strike includes participation from more than 65 locations across over 40 cities. The baristas are advocating for enhanced wages, better working conditions, and reliable and adequate hours.

In 2026, Starbucks Korea, which is operated by the Shinsegae Group in South Korea, released a promotion for "Tank Day" coffee tumblers, which was criticized for evoking memories of the Gwangju Uprising in 1980 and the 1987 death by torture of student activist Park Jong-chul, leading to nationwide boycotts and protests. South Korean president Lee Jae Myung criticized the campaign via X, stating that it insulted the victims and the residents of Gwangju. Starbucks Korea apologized and its CEO, Son Jeong-Hyun, was fired. Starbucks Korea planned to shutter all its stores in South Korea for half a day on June 22 for its staff to attend a history lesson to increase historical awareness and social sensitivities.