SMWB on NYSE

Similarweb

Logo: Similarweb, Public domain, via Wikimedia Commons⁵

Provider of website rankings and analytics

Price unavailable

Last updated Oct 19, 2026.

Overview

$282.6MRevenue, fiscal 2025⁶

-$32.9MNet income, fiscal 2025⁶

2007Founded¹

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TickerSMWB on NYSE¹
Industryinformation technology¹
HeadquartersGivatayim¹
Websitewww.similarweb.com
Legal formjoint-stock company¹
Incorporated inIsrael⁷
Business address33 Yitzhak Rabin Rd., Givatayim⁷
Filer categoryAccelerated filer, Emerging growth company⁷
LEI254900GWO7PNBAYCPJ12⁴
StatusActive⁴
LEI statusLapsed (not renewed)⁴
Registered address33 דרך יצחק רבין, 5348303 גבעתיים, Israel⁴
Registered withIsraeli Corporations Authority (Department of Justice), 514244714⁴

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Similarweb Ltd. is a global software development and data aggregation company specializing in mobile app and web analytics, web traffic, digital performance, SEO tools and generative engine optimization tools. Founded in Israel, the company has 12 offices worldwide (as of 2021). Similarweb went public on the New York Stock Exchange in May 2021.³

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

79.5%Gross margin⁶

-8.3%Operating margin⁶

-11.7%Net margin⁶

13.1%Revenue growth, 2025⁶

-141.2%Return on equity⁶

$13.2MFree cash flow⁶

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Regions

United States brought in 55% of the revenue Similarweb broke down this way in fiscal 2025.

United States$154.4M⁶55%up 28% from 2024
Europe$46.0M⁶16%down 1% from 2024
Asia Pacific$34.8M⁶12%down 10% from 2024
United Kingdoms$24.6M⁶9%up 8% from 2024
Other Geographic Region$17.9M⁶6%up 3% from 2024
Israel$5.0M⁶2%up 17% from 2024

Regions by year

Regions	2023	2024	2025
United States	$103.5M	$120.5M	$154.4M
Europe	$41.8M	$46.4M	$46.0M
Asia Pacific	$34.0M	$38.8M	$34.8M
United Kingdoms	$21.7M	$22.7M	$24.6M
Other Geographic Region	$13.5M	$17.3M	$17.9M
Israel	$3.6M	$4.2M	$5.0M

Where the money goes

Where each dollar of revenue went, fiscal 2025

Cost of revenueResearch and developmentOther costs

Cost of revenue20¢$57.8M
Research and development26¢$72.6M
Other costs52¢$148.0M
Income tax1¢$4.2M

Out of $282.6M in revenue.⁶ The company lost money this year.

Where each dollar of operating cash went, fiscal 2025

Kept or used elsewhere

Capital spending10¢$1.5M
Kept or used elsewhere90¢$13.2M

Out of $14.6M of cash from operations.⁶

Financial statements

Revenue¹⁰¹¹¹²¹³⁶$282.6M in 2025+300% since 2019

Gross profit¹⁰¹¹¹²¹³⁶$224.8M in 2025+349% since 2019

Operating income¹⁰¹¹¹²¹³⁶-$23.6M in 2025+46% since 2019

Net income¹⁰¹¹¹²¹³⁶-$32.9M in 2025+86% since 2019

Every line of the income statement as filed: the last 3 fiscal years, latest first.⁶

Period ending	2025-12-31	2024-12-31	2023-12-31
Revenue	$282.6M	$249.9M	$218.0M
Cost of revenue	$57.8M	$54.8M	$47.1M
Gross profit	$224.8M	$195.1M	$170.9M
Research and development	$72.6M	$55.6M	$56.2M
Sales and marketing	$123.7M	$105.5M	$101.2M
General and administrative	$52.1M	$43.7M	$42.4M
Total operating expenses	$248.4M	$204.8M	$199.7M
Loss from operations	-$23.6M	-$9.7M	-$28.8M
Finance income (expenses), net	-$5.2M	$134.0K	$941.0K
Loss before income taxes	-$28.8M	-$9.5M	-$27.9M
Provision for income taxes	$4.2M	$1.9M	$1.5M
Net loss	-$32.9M	-$11.5M	-$29.4M
Net loss per share, basic (in USD per share)	-$0.39	-$0.14	-$0.38
Net loss per share, diluted (in USD per share)	-$0.39	-$0.14	-$0.38
Weighted-average shares used in computing net loss per share, basic (in shares)	84.8M shares	80.8M shares	77.8M shares
Weighted-average shares used in computing net loss per share, diluted (in shares)	84.8M shares	80.8M shares	77.8M shares
Change in unrealized gain (loss) on cash flow hedges	$612.0K	-$484.0K	$1.2M
Total other comprehensive income (loss), net of tax	$612.0K	-$484.0K	$1.2M
Total comprehensive loss	-$32.3M	-$11.9M	-$28.1M

Total assets¹⁰¹¹¹²¹³⁶$261.1M in 2025+152% since 2020

Total liabilities¹⁰¹¹¹²¹³⁶$237.8M in 2025+111% since 2020

Shareholders’ equity¹⁰¹¹¹²¹³⁶$23.3M in 2025

Cash¹⁰¹¹¹²¹³⁶$72.4M in 2025+1147% since 2018

Every line of the balance sheet as filed: the last 4 fiscal years (annual) or 4 quarters (quarterly), latest first.⁶

Period ending	2025-12-31	2024-12-31	2023-12-31	2022-12-31
Cash and cash equivalents	$72.4M	$63.9M
Restricted deposits	$6.4M	$10.6M
Accounts receivable, net	$54.1M	$51.0M
Deferred contract costs	$11.6M	$11.4M
Prepaid expenses and other current assets	$5.9M	$4.6M
Total current assets	$150.3M	$141.4M
Property and equipment, net	$22.0M	$25.9M
Deferred contract costs, non-current	$8.2M	$9.9M
Operating lease right-of-use assets	$34.4M	$34.4M
Intangible assets, net	$6.8M	$5.6M
Goodwill	$38.8M	$25.3M	$12.9M
Other non-current assets	$586.0K	$500.0K
Total assets	$261.1M	$242.9M
Accounts payable	$13.9M	$12.4M
Payroll and benefit related liabilities	$20.3M	$20.3M
Deferred revenue	$112.2M	$108.2M
Other payables and accrued expenses	$41.3M	$29.3M
Operating lease liabilities	$8.8M	$6.9M
Total current liabilities	$196.6M	$177.2M
Deferred revenue, non-current	$1.2M	$1.2M
Operating lease liabilities, non-current	$34.5M	$32.8M
Other long-term liabilities	$5.6M	$4.2M
Total liabilities	$237.8M	$215.4M
Ordinary Shares, NIS 0.01 par value 500,000,000 shares authorized as of December 31, 2024 and 2025; 82,620,679 and 86,964,370 shares issued as of December 31, 2024 and 2025, respectively; 82,618,511 and 86,962,202 shares outstanding as of December 31, 2024 and 2025, respectively; 2,168 treasury shares as of December 31, 2024 and 2025;	$240.0K	$227.0K
Additional paid-in capital	$419.6M	$391.4M
Accumulated other comprehensive income	$1.0M	$388.0K
Accumulated deficit	-$397.5M	-$364.6M
Total shareholders' equity	$23.3M	$27.5M	$15.5M	$22.0M
Total liabilities and shareholders' equity	$261.1M	$242.9M
Ordinary shares, par value (NIS per share)	0.01 ILS	0.01 ILS
Ordinary shares, authorized (in shares)	500.0M shares	500.0M shares
Ordinary shares, issued (in shares)	87.0M shares	82.6M shares
Ordinary shares, outstanding (in shares)	87.0M shares	82.6M shares
Treasury stock, common, shares (in shares)	2.2K shares	2.2K shares

Period ending	2025-12-31	2024-12-31	2023-12-31	2022-12-31
Cash and cash equivalents	$72.4M	$63.9M
Restricted deposits	$6.4M	$10.6M
Accounts receivable, net	$54.1M	$51.0M
Deferred contract costs	$11.6M	$11.4M
Prepaid expenses and other current assets	$5.9M	$4.6M
Total current assets	$150.3M	$141.4M
Property and equipment, net	$22.0M	$25.9M
Deferred contract costs, non-current	$8.2M	$9.9M
Operating lease right-of-use assets	$34.4M	$34.4M
Intangible assets, net	$6.8M	$5.6M
Goodwill	$38.8M	$25.3M	$12.9M
Other non-current assets	$586.0K	$500.0K
Total assets	$261.1M	$242.9M
Accounts payable	$13.9M	$12.4M
Payroll and benefit related liabilities	$20.3M	$20.3M
Deferred revenue	$112.2M	$108.2M
Other payables and accrued expenses	$41.3M	$29.3M
Operating lease liabilities	$8.8M	$6.9M
Total current liabilities	$196.6M	$177.2M
Deferred revenue, non-current	$1.2M	$1.2M
Operating lease liabilities, non-current	$34.5M	$32.8M
Other long-term liabilities	$5.6M	$4.2M
Total liabilities	$237.8M	$215.4M
Ordinary Shares, NIS 0.01 par value 500,000,000 shares authorized as of December 31, 2024 and 2025; 82,620,679 and 86,964,370 shares issued as of December 31, 2024 and 2025, respectively; 82,618,511 and 86,962,202 shares outstanding as of December 31, 2024 and 2025, respectively; 2,168 treasury shares as of December 31, 2024 and 2025;	$240.0K	$227.0K
Additional paid-in capital	$419.6M	$391.4M
Accumulated other comprehensive income	$1.0M	$388.0K
Accumulated deficit	-$397.5M	-$364.6M
Total shareholders' equity	$23.3M	$27.5M	$15.5M	$22.0M
Total liabilities and shareholders' equity	$261.1M	$242.9M
Ordinary shares, par value (NIS per share)	0.01 ILS	0.01 ILS
Ordinary shares, authorized (in shares)	500.0M shares	500.0M shares
Ordinary shares, issued (in shares)	87.0M shares	82.6M shares
Ordinary shares, outstanding (in shares)	87.0M shares	82.6M shares
Treasury stock, common, shares (in shares)	2.2K shares	2.2K shares

Cash from operations¹⁰¹¹¹²¹³⁶$14.6M in 2025

Capital spending¹⁰¹¹¹²¹³⁶$1.5M in 2025+425% since 2019

Free cash flow¹⁰¹¹¹²¹³⁶$13.2M in 2025

Every line of the cash flow as filed: the last 3 fiscal years, latest first.⁶

Period ending	2025-12-31	2024-12-31	2023-12-31
Net loss	-$32.9M	-$11.5M	-$29.4M
Depreciation and amortization	$9.0M	$10.5M	$10.3M
Finance expense (income)	-$225.0K	$500.0K	$1.6M
Unrealized (gain) loss from hedging transactions	-$32.0K	$103.0K	-$52.0K
Share-based compensation	$21.2M	$17.6M	$18.1M
Gain on sale of equipment	-$31.0K	-$12.0K	$0
Change in operating lease right-of-use assets and liabilities, net	$3.5M	-$1.1M	-$1.9M
Increase in accounts receivable, net	-$2.3M	-$2.1M	-$9.7M
(Increase) decrease in deferred contract costs	$1.5M	-$258.0K	-$2.9M
Decrease (increase) in prepaid expenses and other current assets	-$716.0K	$612.0K	$617.0K
Increase in other non-current assets	-$86.0K	-$6.0K	-$53.0K
Increase in accounts payable	$1.5M	$3.6M	$1.3M
Increase in deferred revenue	$2.7M	$6.4M	$6.7M
Increase in other non-current liabilities	$156.0K	$528.0K	$961.0K
Increase in other payables and accrued expenses	$11.3M	$5.2M	$1.4M
Net cash (used in) provided by operating activities	$14.6M	$30.2M	-$3.0M
Purchase of property and equipment, net	-$1.5M	-$1.4M	-$1.6M
Capitalized internal-use software costs	-$163.0K	-$1.3M	-$821.0K
(Increase) decrease in restricted deposits	$4.2M	-$552.0K	-$206.0K
Payment for business combinations, net of cash acquired	-$15.8M	-$15.4M	$0
Net cash used in investing activities	-$13.2M	-$18.7M	-$2.6M
Proceeds from exercise of stock options	$4.6M	$4.7M	$2.3M
Proceeds from employee share purchase plan	$2.3M	$1.5M	$1.3M
Repayment of Credit Facility	$0	-$25.0M	$0
Payments of contingent consideration, net	$0	$0	-$2.4M
Net cash provided by (used in) financing activities	$6.9M	-$18.8M	$1.2M
Effect of exchange rates on cash and cash equivalents	$225.0K	-$500.0K	-$1.6M
Net decrease (increase) in cash and cash equivalents	$8.6M	-$7.9M	-$6.1M
Additions to operating lease right-of-use assets and liabilities	$7.2M	$6.1M	$2.6M
Share-based compensation included in capitalized internal-use software	$12.0K	$104.0K	$37.0K
Proceeds from exercise of share options included in other current assets	$6.0K	$29.0K	$11.0K
Deferred costs of property and equipment incurred during the period included in accounts payable	$137.0K	$227.0K	$139.0K
Deferred payments related to business combinations	$0	$340.0K	$1.3M

Compare Similarweb with another company

The story

Founded by Or Offer in 2007.¹

The company was founded in 2007 by Or Offer in Tel Aviv, Israel. While trying to scale up a jewelry business, Offer built a web analytics tool that would help him learn about the competition, which led to SimilarWeb's development. By 2009, Similarweb won the first Israeli SeedCamp, attracting the attention of international media and investors. The company was described as a competitor to Alexa.

On February 24, 2014, Naspers invested $18 million into Similarweb and leading their Series C round. Within a month, Similarweb used a part of the capital for the acquisition of Israeli early-stage company TapDog for a few million dollars in shares and cash, less than a year after TapDog was founded.

In May 2021, Similarweb made its public debut on the NYSE at a $1.6 billion valuation.

Effective November 2026 Michael Akkerman will be Chief Executive Officer.

From Wikipedia’s article on Similarweb, shared under CC BY-SA 4.0.⁸

Leadership

Who has led Similarweb, and when. Pick a name to see everywhere that person has worked.

Chief executive

Or Offer2026–now

Chief financial officer

Ran Vered2026–now

2010201520202025

FounderOr Offer¹
Chief executive officerOr Offer Mar 26, 2026 to now¹⁴
Chief financial officerRan Vered Mar 26, 2026 to now¹⁵

Board members and other officers (9)

Board memberBarak Eilam Mar 26, 2026 to now¹⁶
Board memberBenjamin Seror Mar 26, 2026 to now¹⁷
Board memberLisa M. Campbell Mar 26, 2026 to now¹⁸
Board memberTamar Rapaport-Dagim Mar 26, 2026 to now¹⁹
Board memberKippster Stephen Bodnar Apr 9, 2026 to now²⁰
Board memberHarel Moshe Beit-On Apr 10, 2026 to now²¹
Board memberPreto Joseph Del Apr 10, 2026 to now²²
Board memberJoshua Alliance Apr 13, 2026 to now²³
Board memberOr Offer May 20, 2026 to now²⁴

Products and brands

Similarweb develops tools that enable the analysis of the traffic and behavior of users on websites and apps. The service provides datasets and a platform marketed for individuals, teams, or companies requiring data for marketing, sales, and market research. The data is collected from a number of different sources that provide information about the internet and app usage of users, including various information partners, and anonymous data from users of the various dedicated browser addons that the company distributes.

From Wikipedia’s article on Similarweb, shared under CC BY-SA 4.0.⁸

Acquisitions

Since its founding, Similarweb has made several acquisitions:

2015 – Swayy (personalized content discovery platform developer).

2015 – Quettra, (mobile data insights/analytics provider).

2021 – Embee (mobile data insights provider).

Read the full text

2022 – RankRanger (provides keyword rank tracking services and advanced APIs, that have been added to Similarweb's existing SEO tools).

2024 – Admetricks and 42matters (ad and app intelligence).

2025 – The Search Monitor (paid search, affiliate marketing solutions).

From Wikipedia’s article on Similarweb, shared under CC BY-SA 4.0.⁸

Employees over time

20221,017¹

Timeline

Mar 26, 2026New chief executive Or Offer becomes CEO¹
2007Founded Founded¹

Filings

176 filings to the SEC since October 2021: 5 annual reports, 26 insider forms, 15 large holders, 130 other. The latest 20:

The 176 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

26 open-market trades by officers, directors and large owners since October 2021: 6 buys and 20 sales. Grants, option exercises and gifts are left out.

Date	Who	Trade	Shares	Price	Value	Filing
Sep 24, 2026	Offer OrChief Executive Officer	Sale	114,300	$7.69	$879.2K	Form 4
Sep 23, 2026	Offer OrChief Executive Officer	Sale	28,400	$8.54	$242.5K	Form 4
Sep 22, 2026	Offer OrChief Executive Officer	Sale	34,500	$8.38	$289.1K	Form 4
Sep 21, 2026	Offer OrChief Executive Officer	Sale	32,200	$8.40	$270.5K	Form 4
Sep 18, 2026	Offer OrChief Executive Officer	Sale	37,500	$8.25	$309.4K	Form 4
Sep 17, 2026	Offer OrChief Executive Officer	Sale	30,400	$8.35	$253.8K	Form 4
Sep 16, 2026	Offer OrChief Executive Officer	Sale	45,719	$8.40	$384.0K	Form 4
Sep 15, 2026	Offer OrChief Executive Officer	Sale	26,691	$8.53	$227.7K	Form 4
Sep 15, 2026	Offer OrChief Executive Officer	Sale	26,691	$8.53	$227.7K	Form 4
Sep 15, 2026	Offer OrChief Executive Officer	Sale	26,691	$8.53	$227.7K	Form 4
Sep 14, 2026	Offer OrChief Executive Officer	Sale	52,900	$8.54	$451.8K	Form 4
Sep 14, 2026	Offer OrChief Executive Officer	Sale	52,900	$8.54	$451.8K	Form 4
Sep 14, 2026	Offer OrChief Executive Officer	Sale	52,900	$8.54	$451.8K	Form 4
Sep 11, 2026	Offer OrChief Executive Officer	Sale	59,000	$8.05	$474.9K	Form 4
Sep 10, 2026	Offer OrChief Executive Officer	Sale	59,200	$8.06	$477.2K	Form 4
Sep 9, 2026	Offer OrChief Executive Officer	Sale	86,300	$8.06	$695.6K	Form 4
Sep 8, 2026	Offer OrChief Executive Officer	Sale	60,700	$8.33	$505.6K	Form 4
Aug 26, 2026	Offer OrChief Executive Officer	Sale	383,127	$9.00	$3.4M	Form 4
Aug 14, 2026	Offer OrChief Executive Officer	Sale	134,992	$8.87	$1.2M	Form 4
Aug 13, 2026	Offer OrChief Executive Officer	Sale	574,605	$8.80	$5.1M	Form 4

All 26 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Phoenix Financial Ltd.SCHEDULE 13G/A, 5 filings Nov 27, 2023 to Feb 24, 2026²⁵
Viola Growth Management Fund 2 Ltd.SCHEDULE 13G/A, 3 filings Feb 14, 2022 to Feb 12, 2025²⁶
ION Crossover Partners LtdSC 13G/A, 2 filings Feb 14, 2022 to Nov 26, 2024²⁷
Or OfferSC 13G/A, 3 filings Feb 14, 2022 to Feb 14, 2024²⁸
N.v. ProsusSC 13G, 1 filing Feb 14, 2022²⁹
Joseph VardiSC 13G, 1 filing Feb 7, 2022³⁰

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataSimilarweb on Wikidata
2
SEC EDGARSimilarweb filings on SEC EDGAR
3
WikipediaSimilarweb on Wikipedia
4
GLEIFSimilarweb LEI record (254900GWO7PNBAYCPJ12)
5
Wikimedia CommonsSimilarweb logo by Similarweb, Public domain
6
SEC EDGARSimilarweb 10-K for fiscal 2025
7
SEC EDGARSimilarweb filings on SEC EDGAR
8
WikipediaSimilarweb on Wikipedia (revision used)
9
Wikimedia CommonsSimilarweb photo by הנדב הנכון, CC BY 4.0
10
SEC EDGARSimilarweb 10-K for fiscal 2019
11
SEC EDGARSimilarweb 10-K for fiscal 2020
12
SEC EDGARSimilarweb 10-K for fiscal 2021
13
SEC EDGARSimilarweb 10-K for fiscal 2022
14
Wikidata and SEC EDGAROr Offer, Chief executive officer
15
SEC EDGARRan Vered, Chief financial officer
16
SEC EDGARBarak Eilam, Board member
17
SEC EDGARBenjamin Seror, Board member
18
SEC EDGARLisa M. Campbell, Board member
19
SEC EDGARTamar Rapaport-Dagim, Board member
20
SEC EDGARKippster Stephen Bodnar, Board member
21
SEC EDGARHarel Moshe Beit-On, Board member
22
SEC EDGARPreto Joseph Del, Board member
23
SEC EDGARJoshua Alliance, Board member
24
SEC EDGAROr Offer, Board member
25
SEC EDGARPhoenix Financial Ltd. SCHEDULE 13G/A on Similarweb
26
SEC EDGARViola Growth Management Fund 2 Ltd. SCHEDULE 13G/A on Similarweb
27
SEC EDGARION Crossover Partners Ltd SC 13G/A on Similarweb
28
SEC EDGAROr Offer SC 13G/A on Similarweb
29
SEC EDGARN.v. Prosus SC 13G on Similarweb
30
SEC EDGARJoseph Vardi SC 13G on Similarweb

Overview

Financials

Key numbers, fiscal 2025

What sells

Regions

Where the money goes

Where each dollar of revenue went, fiscal 2025

Where each dollar of operating cash went, fiscal 2025

Financial statements

The story

Leadership

Chief executive

Chief financial officer

Products and brands

Acquisitions

Employees over time

Timeline

Filings

Insider trades

Major holders

Links

Sources