Private company

Softcard

Logo: gosoftcard.com3

US mobile payment joint venture

JVL Ventures, LLC d/b/a Softcard (formerly Isis Mobile Wallet), was a joint venture between AT&T, T-Mobile and Verizon which produced a mobile payments platform known as Softcard, which used near-field communication (NFC) technology to allow users to pay for items at stores and restaurants with credit and debit card credentials stored on their smartphones. The partnership was first announced on November 16, 2010; following a trial period in 2012, the service officially launched nationwide on November 14, 2013.2 It was founded by AT&T Mobility.1 It ceased to exist in 2015.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

Nov 16, 2010Founded1

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JVL Ventures, LLC d/b/a Softcard (formerly Isis Mobile Wallet), was a joint venture between AT&T, T-Mobile and Verizon which produced a mobile payments platform known as Softcard, which used near-field communication (NFC) technology to allow users to pay for items at stores and restaurants with credit and debit card credentials stored on their smartphones. The partnership was first announced on November 16, 2010; following a trial period in 2012, the service officially launched nationwide on November 14, 2013.2

The story

Founded by AT&T Mobility on Nov 16, 2010.1

Subsidiaries and ownership

Owners

From Wikidata.1

Timeline

  1. Mar 31, 2015Dissolved Dissolved1
  2. Nov 16, 2010Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
    Company websiteSoftcard logo