Private company

Sweaty Betty

Logo: A Thousand Doors, Public domain, via Wikimedia Commons4

British retailer of women's activewear

Sweaty Betty is a British retailer specialising in women's activewear, founded by Tamara and Simon Hill-Norton. It has over 50 shops in the United Kingdom, six shops in the United States and concessions in department stores Harrods and Bloomingdale's.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

1998Founded1
  • Industryretail1
  • HeadquartersLondon1
  • Websitewww.sweatybetty.com
  • Legal formPrivate Limited Company3
  • LEI213800Q89M5OF8UYPK323
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressKing's Place, N1 9AG London, United Kingdom3
  • Registered withCompanies House, 035258063

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Sweaty Betty is a British retailer specialising in women's activewear, founded by Tamara and Simon Hill-Norton. It has over 50 shops in the United Kingdom, six shops in the United States and concessions in department stores Harrods and Bloomingdale's.2

Corporate structure

Sweaty Betty is part of a group headed by Wolverine World Wide. 58 entities, 15 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Wolverine World Wide Lansing, Michigan, United States
    • Sweaty Betty London, United Kingdom
    • Airwalk Subsidiary · Topeka
    • Hush Puppies Subsidiary · Rockford
    • Keds Subsidiary · Rockford
    • Merrell Subsidiary · Rockford
    • Sebago Subsidiary · Rockford
    • Gemini Asia Merrell, LLC Subsidiary · Delaware, United States
    • Gemini Asia Saucony, LLC Subsidiary · Delaware, United States
    • Gemini Intellectual Property, LLC Subsidiary · Delaware, United States
    • Gemini Operations B.V. Subsidiary · Netherlands
    • Goldstar Sourcing HK Limited Subsidiary · Hong Kong
    • Hush Puppies Retail, LLC Subsidiary · Michigan, United States
    • Kedxit, LLC Subsidiary · Massachusetts, United States
    • Krause Cayman Ltd. Subsidiary · Cayman Islands
    • Krause Global B.V. Subsidiary · Netherlands
    • Krause Leathers (Thailand) Limited Subsidiary · Thailand
    • Lady of Leisure Holdings Limited Subsidiary · United Kingdom
    • Lifestyle and Heritage Brands of Mexico, S. de R.L. de C.V. Subsidiary · Mexico
    • Lifestyle and Heritage Servicios S. de R.L. de C.V. Subsidiary · Mexico
    • LifeStyle Brands (BVI) Limited Subsidiary · British Virgin Islands
    • LifeStyle Brands (HK) Limited Subsidiary · Hong Kong
    • Rockford ARS, LLC Subsidiary · Delaware, United States
    • Rockford Global B.V. Subsidiary · Netherlands
    • Rockford Wolverine HK Limited Subsidiary · Hong Kong
    • Saucony IP Holdings LLC Subsidiary · Delaware, United States
    • and 30 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

Products and brands

  • clothing

Listed on Wikidata.1

Subsidiaries and ownership

Ultimate parent

Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Timeline

  1. 1998Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4