Services
Tak Tak
The company's prepaid mobile phone service was formerly called Tak Tak (Yes Yes), and is now called T-Mobile na kartę.
Heyah
Heyah is a pay-as-you-go flanker brand offered by T-Mobile Polska. The brand was introduced in 2004 as T-Mobile Polska's youth-focused offering but made no reference to either T-Mobile or Era in its branding. Although it was marketed primarily toward young people, it had a substantial effect on the Polish mobile telephony market with its significantly lower prices and one-second billing. Within a month of launch it had attracted over one million users.
In 2020, a series of cryptic advertisements played on TV. They featured regular commercials for products, the commercials would glitch out to show 5 letters (4 of which were censored), which would show a link to a website called "wieszcorobić.pl". It would later be revealed that the 5 letters spelled out "Heyah". The company would rename to Heyah_01
Around 2022, Heyah shifted its target market to the Ukrainian minority in Poland.
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tuBiedronka
tuBiedronka is a prepaid mobile phone brand offering by T-Mobile Polska in co-operation with the Polish discount supermarket chain Biedronka. The service was launched on 19 January 2009.
My Wallet
In October 2012, the company launched a commercial NFC wallet service in Poland called "MyWallet". The MyWallet services include NFC payment of two Mastercard credit cards and one MIFARE transit fare-collection card.
Red Bull Mobile
In 2023, the Polish branch of Red Bull Mobile switched from a youth-focused prepaid offer on Play to an app-based, youth-focused hybrid-postpaid offer on T-Mobile Polska.
Marketing
Era signed a two-year sponsorship deal with Polish Basketball League in seasons 2003–2005 as Era Basket Liga.
T-Mobile signed a two-year sponsorship deal in June 2011 with the Ekstraklasa football league, the top-level league in Polish football. Its official name at the time was T-Mobile Ekstraklasa. The company has proposed to promote the use of new technologies within the game, as well as offering Polish football fans a series of promotional deals. In 2017, the league was renamed to Lotto Ekstraklasa for sponsorship purposes after Totalizator Sportowy, the operator of Poland's national lottery games, took over the sponsorship, with the deal reported to be worth US$7.2 million annually.
In January 2013, T-Mobile Polska started a marketing campaign involving the figure of Vladimir Lenin who was the leader of Soviet Russia during the Polish–Soviet War (1919–1920). The campaign was intended to promote the brand of Heyah. The TV and billboard advertisements resulted in a debate on business ethics. The campaign has been viewed as unethical. There has even been some suspicion of the company utilising another controversial figure – Adolf Hitler – in a future campaign. Finally, under the pressure of public opinion and a protest action Heyah Hitler, the campaign was aborted.
