In July 2008, Tucows rebranded its wholesale services as "Open SRS".
As of July 2023, Tucows is the third-largest accredited registrar in the world.
Tucows has three sources of income from its domain portfolio: 1) Advertising from pages of domains within their domain name portfolio; 2) Sales of domains from their portfolio, which is constantly being replenished; 3) Auction of the steady stream of thousands of domain names that expire every day and become available for resale.
On November 14, 2007, Tucows disclosed that they offer pay-per-click advertising on the pages of domains within their domain name portfolio. When a user types one of these domain names into the address of the browser (direct navigation), they are presented with dynamically generated links which are pay-per-click advertising. Every time a user clicks on one of the links listed on a web page, it generates revenue for Tucows through its partnership with third parties who provide syndicated pay-per-click results.
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On February 7, 2008, Tucows disclosed that it had switched from Google Ads to a new advertising partner in 2007, which led to a one-third increase in its revenue.
On May 7, 2008, Tucows announced it put a process in place for the regular sale of direct navigation names. These domain names would come from names that expire each month from customers who decide they no longer want the domain names and that Tucows is able to select the ones they want to keep from these domain names.
Tucows announced on June 12, 2008, that they have reached an agreement with Afternic to auction Tucows’ large daily inventory of expired domain names. "We have over eight million domains under management and thousands expiring every day, so this deal provides us with a great way to share revenue with our resellers while participating in Afternic’s popular secondary domain name marketplace”, said Bill Sweetman, General Manager of Tucows Domain Portfolio. Tucows will share 10% of the gross sale price with the reseller for the sale of expired domains that were originally registered through the reseller. Revenue will be shared automatically without the reseller having to take any additional action. Tucows chose Afternic as a partner even though SnapNames with Register.com and NameJet with NetSol/eNom are the dominant players in expired domains.
On October 29, 2008, Tucows announced that it would begin direct sales from their inventory of premium domain names under the brand name of Yummy Names. The service was created especially for marketers to obtain a high-quality domain name from Tucows inventory. Customers have the option of purchasing a premium domain name outright or leasing the name. In 2009 one of Tucows' subsidiaries, Buydomains Holdings, sold another premium domain name for a record $50,000 for Myhomepage.com.
On February 20, 2008, Tucows announced a portfolio of over 1,000 domain names that have the high potential value such as "Jewellers.com", "Actresses.com", "BasketballPlayers.com", and "ProjectManagers.com".
In February 2008, Tucows successfully defended against an arbitration proceeding over Batchelor.com, which it had acquired as part of its NetIdentity purchase. The complaint had been filed by Ken Batchelor Cadillac Company, a car dealership. A National Arbitration Forum panel determined that the dealership had not established rights in the mark "Batchelor". In fact, Tucows has won all surname-related arbitration proceedings.
In 2007, Weidner Investment Services filed a complaint claiming that Weidner was its trademark or service mark and asked the National Arbitration Forum to order the transfer of Weidner.com from Tucows to Weidner. Tucows failed to respond, and the National Arbitration Forum ordered Tucows to transfer Weidner.com to Weidner Investment Services.
In January 2017, eNom was sold to Canadian domain seller Tucows for $83.5M Canadian.
Email services
Tucows provides millions of email boxes through their network of over 9,000 service providers. Customers of Tucows fully hosted email service are provided with POP3, IMAP, WAP and webmail access. Providers using Tucows Email Service have the option of using Tucows' spam and virus filtering with their current email infrastructure.
As part of the NetIdentity acquisition, Tucows had problems migrating retail customers' email from a third-party provider to Tucows in-house mail systems in September 2006.
Starting August 12, 2008, Tucows Email Service running on their servers designated as Cluster A experienced a multi-day outage lasting until August 15, 2008. On October 6, 2008, Cluster A again suffered another multi-day outage affecting at least 50% of users and at times all users. As of the afternoon of October 9, 2008, this cluster was still partially down ("degraded") preventing an unknown number of users from being able to retrieve email.
Retail services
Tucows sells services to consumers and small businesses and offers personalized email through net identity. Tucows also offers customers hosting and other services with NetIdentity. Tucows also expected to receive income for pay per click advertising revenue from domain parking the surnames.
Mobile phone services
In February 2012, Tucows launched a new mobile virtual network operator in the United States known as Ting, which resells voice and data services on the T-Mobile US network. As of July 2018, the service had approximately 286,000 subscribers.
In 2017, Tucows acquired Canadian MVNO Roam Mobility from Otono Networks. Roam Mobility ran for three years until it was shut down in June 2020, likely due to travel slowdown from the COVID-19 pandemic.
On August 3, 2020, Tucows announced that it would sell the Ting Mobile business to Dish Network (owner of Boost Mobile) and serve as its provider of backend services for its new wireless businesses.
As of 2022, Tucows no longer runs its mobile phone service and has shifted focus to software enablement for other providers.
Internet services
On December 15, 2014, Tucows announced its acquisition of the Charlottesville, Virginia ISP Blue Ridge InternetWorks, which was building a fiber to the home network. The services were brought under Tucows' Ting branding. They began offering symmetrical gigabit fiber internet without bandwidth caps. Since expanding the existing fiber network in Charlottesville, Ting Internet is currently in 12 markets with more on the way.
Software (SaaS)
In January 2022, Tucows launched Wavelo, a software as a service (SaaS) company that builds telecom billing and operations software for Mobile Virtual Network Operators and Fiber Internet Services. They have two products: MONOS (Mobile Network Operating System) currently used by Dish Network and ISOS (Internet Services Operating System) currently used by Ting Internet.
De-emphasis and divestment of business lines
De-emphasis of software downloads
Tucows maintained a download archive that included more than 30,000 software titles in its worldwide network of partner sites. Although some listing features now have fees, basic listing remains free. Tucows founder Scott Swedorski announced his resignation in November 2003. On March 10, 2006, Tucows Content division closed its satellite office located in Flint, Michigan, and relocated the remaining editorial functions to its corporate head office in Toronto. On February 7, 2008, Tucows disclosed that Tucows plans to de-emphasize the software download aspect of their business. The download service was finally closed down in January 2021.
Divestment of web hosting accounts
On May 6, 2008, Tucows announced that they are getting out of the web hosting business. As part of the divestment Tucows signed an agreement for Hostopia to purchase about 14,000 Domain Direct, NetIdentity and ItsYourDomain.com (IYD) customer web hosting accounts and would migrate the web hosting accounts to Hostopia's unified web service platform by July 2008.
Divestment of equity interest in Afilias
On November 5, 2008, Tucows announced that it was selling its entire 7.38% equity interest in Afilias for $7.4 million. Afilias is the registry operator of the.info and.aero TLDs, and the service provider of the.org generic top-level domain (gTLD),.mobi mobile phone TLD, and a provider of domain name registry services for several countries around the world, including.AG (Antigua and Barbuda),.BZ (Belize),.GI (Gibraltar),.HN (Honduras),.IN (India),.ME (Montenegro),.SC (the Seychelles), and.VC (St. Vincent and the Grenadines).
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