The story
Founded in Uddevalla, Sweden in 1903 by Marcus Schwarzman and Hjalmar Nordström, the brand was first known as Schwarzman & Nordström. The brand founders introduced the ready-to-wear suit to common people in Sweden.
In the 1920s, the brand introduced a suit range called “Tiger”, which became so popular that the brand was later renamed Tiger of Sweden. The brand became northern Europe's largest fashion brand in the 1930s and produced over 140,000 suits a year. Tiger of Sweden expanded internationally in the 1960s, entering both the UK and the US market. After years of successful growth, the brand launched its first womenswear collection during the 90s.
In 2019, Linda Dauriz was assigned as the brand's new CEO, and at the beginning of 2020, Tiger of Sweden appointed Bryan Conway as design director. Today Conway operates as the brand's creative director.
From Wikipedia’s article on Tiger of Sweden, shared under CC BY-SA 4.0.5