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The story
Independent company
Tissot was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle, in the Neuchâtel canton of the Jura Mountains area. The father and son team worked as a casemaker (Charles-Félicien Tissot) and watchmaker (Charles-Emile), with the son having expressed an interest in watchmaking from a young age. The two turned their house at the time into a small 'factory'. Charles-Emile Tissot left for Russia in 1858 and succeeded in selling their savonnette pocket watches across the Russian Empire. Russia became Tissot's greatest market, with the brand gaining popularity even in the Tsar's court; so Charles Tissot, Charles-Émile's son, moved to Moscow in 1885 to manage the branch his father had set up there.
By the late nineteenth century, the Russian Empire had become one of the most important export markets for Swiss watch manufacturers, with firms such as Tissot benefiting from growing demand among both urban consumers and the imperial elite.
Omega, SSIH, ASUAG, SMH
In 1929, the global financial collapse brought the entire watch industry to a standstill, and Omega and Tissot forged an alliance under the leadership of Paul Tissot-Daguette, who had been trained at Tissot and became Omega's chief executive officer in 1930. The merger formed Société Suisse pour l'Industrie Horlogère (SSIH), and Tissot-Omega watches from this era are sought after by collectors.
Tissot's first engagement as an official timekeeper was in 1938 where they timed a series of ski races in Villars-sur-Ollon, near the company's home town in swiss Alps. Tissot was used for timing downhill skiing in Switzerland in 1938, and for the Davis Cup in 1957.
SSIH-ASUAG was formed in 1983 (Allgemeine Schweizerische Uhrenindustrie Aktiengesellschaft, ASUAG, was a holding company supplying the watch industry), then SMH (Société Suisse de Microélectronique et
d’horlogerie; 1983–1985).
Swatch subsidiary
SMH took the name of the Swatch Group in 1998. Tissot SA remained in Le Locle, Switzerland, and marketed in 160 countries. Tissot watches are classified by the Swatch Group as "mid-range market" products.
Tissot is an official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, etc. Tissot was a sponsor for the Formula One car-racing teams Lotus, Renault, and Sauber. In the past handheld stopwatches were sufficient to provide official timings; in more recent times manufacturers and sporting bodies together develop more accurate systems for specific events. In competitive cycling, for instance, sensors are placed on the bikes and track, and linked by computers to provide track timings and performance data.
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PRX
Swatch distinguished itself on the global watch market in 2021 with the re-release of the PRX, a stainless steel watch with integrated bracelet. The first PRX was released in 1978 and enjoyed a brief but successful run before it was discontinued in the 1980s. Positive word-of-mouth, the variety of face colors offered, and the watch's perceived general affordability and versatility (combined with its durability) served to make the watch one of the most successful timepieces of the 2020s. Shortly after its release, the watch rivaled Rolex in popularity, with Tissot stores struggling to keep the watch in stock.
In November 2025, Tissot announced the 38mm PRX in Damascus Steel and Titanium versions. The 38mm models were welcomed by fans, as the 38mm size become popular amongst collectors.
From Wikipedia’s article on Tissot, shared under CC BY-SA 4.0.4