TUBE on NASDAQ

TubeMogul

Brand advertising software

TubeMogul is an enterprise software company for brand advertising. TubeMogul is headquartered in Emeryville, California and has global offices located in Chengdu (China), Chicago, Detroit, Kyiv, New York, London, Los Angeles, Minneapolis, Paris, São Paulo, Singapore, Shanghai, Sydney, Toronto, and Tokyo.3 Wikipedia text CC BY-SA 4.0

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Last updated Oct 20, 2026.

Overview

2006Founded1

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  • TickerTUBE on NASDAQ1
  • IndustryServices-Prepackaged Software1
  • HeadquartersEmeryville1
  • Websitetubemogul.com
  • Legal formDelaware corporation1
  • Incorporated inCA5
  • Business address1250 53Rd Street, Suite 6, Emeryville, Ca 946085
  • Filer categoryAccelerated filer5
  • LEI549300PUPUS71EY3F1224
  • StatusActive4
  • LEI statusLapsed (not renewed)4
  • Registered addressC/O Incorporating Services, Ltd., 19901 Dover, United States4
  • Registered withDivision of Corporations, Department of State, 54529704

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TubeMogul is an enterprise software company for brand advertising.3

What it owns

What TubeMogul reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$12.3M7 Dec 31, 2015$5.2M7 Dec 31, 2014+136.3%
Accumulated depreciation$3.7M7 Dec 31, 2015$1.3M7 Dec 31, 2014+185.7%
Property and equipment, net$8.6M7 Dec 31, 2015$3.9M7 Dec 31, 2014+120.0%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$83.4M7 Dec 31, 2015$46.6M7 Dec 31, 2014+79.1%

The story

2007–2009

TubeMogul was founded by Brett Wilson and John Hughes while enrolled as MBA students at the University of California Berkeley's Haas School of Business. In 2007, the TubeMogul team led by Wilson and Hughes won the Haas Business Plan Competition, which provided seed money enabling the development and launch of the product. In its original conception, TubeMogul was a cross-platform online video analytics tool in 2007. Video producers uploaded content through TubeMogul, which would then distribute and track performance across video sharing sites.

2010–2013

In 2010, TubeMogul launched Playtime, an online video ad network, to help advertisers deliver ads to their target audience. Playtime differentiated itself from other online ad networks with its self-service features as well as the level of transparency it provided. In 2011, TubeMogul combined the Playtime ad network with the video syndication platform to become a demand-side platform (DSP) for brand advertisers. TubeMogul's DSP aggregates multiple inventory sources, including advertising exchanges, supply-side platforms, advertising networks as well as direct relationships with premium publishers, local and national broadcasters, cable networks and multichannel video programming distributors.

In 2012, TubeMogul introduced its BrandSafe technology, which ensured that advertisements did not appear alongside objectionable content or run in ineffectively-small video players. In 2013, TubeMogul launched BrandPoint, which allows marketers to execute digital video buys on a gross rating point (GRP) basis, traditionally used by TV advertisers to measure a campaign's effectiveness. In March 2016, TubeMogul partnered with Facebook to reach TV audiences via Nielsen data.

2014

TubeMogul became a publicly traded company on July 18, 2014, and is listed with the NASDAQ Global Select Market using the ticker symbol "TUBE" (See § IPO).

2015–present

Also in 2015, TubeMogul participated in a third-party assessment of Video Demand Side Platforms conducted by Forrester Research.

In 2016, TubeMogul announced partnerships and integrations with the social media platforms Facebook, Instagram, Twitter and SnapChat.

TubeMogul received the distinction of being the first video advertising platform awarded a Partner Marketing badge from Facebook and was one of eight advertising partners chosen by Snapchat in their initial monetization release strategy.

From Wikipedia’s article on TubeMogul, shared under CC BY-SA 4.0.6

Leadership

Who has led TubeMogul, and when. Pick a name to see everywhere that person has worked.

Chief financial officer

  1. Paul K. Joachim2014–2016
  2. Ron Will2016

Chief operating officer

  1. Robert Gatto2016
2010201520202025
Board members and other officers (12)

Acquisitions

In November 2016, Adobe Systems Incorporated announced an agreement to acquire TubeMogul for $14 per share, or approximately $540 million, in cash. The deal is expected to close in Adobe's first quarter of 2017.

From Wikipedia’s article on TubeMogul, shared under CC BY-SA 4.0.6

Timeline

  1. 2006Founded Founded1

SEC filer profile

How TubeMogul is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARTUBEMOGUL INC2
  • CIK0001449278
  • Employer ID (EIN)51-06338812
  • Filer statusAccelerated filer2
  • Incorporated inCalifornia2
  • Fiscal year endsDecember 312
  • Industry code (SIC)7372 Services-Prepackaged Software2
  • Business address1250 53Rd Street, Suite 6, Emeryville, CA 946082
  • Phone510-653-06772
  • Shares outstanding36,775,785 as of Nov 1, 201623
  • Public float$249.3M as of Jun 30, 20157
  • On EDGAR sinceOct 29, 20082
  • Filings329 in all: 4 (178), 3 (23), 8-K (21), SC 13D/A (15), CORRESP (12), 10-Q (8), UPLOAD (8), S-1/A (5)2
    All 38 form types

    SC TO-T/A (5), SC 13D (4), SC 14D9/A (4), D (3), S-8 (3), S-8 POS (3), SC 13G (3), SC TO-C (3), 10-K (2), 4/A (2), 424B4 (2), DEF 14A (2), DEFA14A (2), EFFECT (2), REGDEX (2), S-1 (2), SC 13G/A (2), 15-12B (1), 25-NSE (1), 8-A12B (1), ARS (1), CERTNAS (1), D/A (1), DRS (1), DRS/A (1), DRSLTR (1), FWP (1), SC 14D9 (1), SC TO-T (1), SC14D9C (1)

  • Latest filingsAnnual report (10-K) Mar 10, 2016
    Quarterly report (10-Q) Nov 9, 2016
    Proxy statement (DEF 14A) Apr 29, 2016
    Latest 8-K (8-K) Dec 19, 2016

Sources

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