ULTA on Nasdaq

Ulta Beauty

Logo: Ulta Beauty, Public domain, via Wikimedia Commons6

American beauty store chain

Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois.3 From Wikipedia, CC BY-SA 4.0

$593.24 down 16.00 (2.63%)Price as of Oct 16, 2026 at 19:58 UTC

Last updated Oct 19, 2026.

Overview

$12.4BRevenue, fiscal 20267
$1.2BNet income, fiscal 20267
1990Founded1

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  • TickerULTA on Nasdaq1
  • Industrycosmetics industry1
  • HeadquartersBolingbrook1
  • Websitewww.ulta.com
  • Legal formstate-owned enterprise1
  • Business address1000 Remington Blvd, Suite 120, Bolingbrook, Il 604408
  • Filer categoryLarge accelerated filer8
  • LEI529900CIV6HN8M28YM824
  • StatusActive4
  • LEI statusLapsed (not renewed)4
  • Registered addressc/o The Prentice-Hall Corporation Systems, Inc., 251 Little Falls Drive, 19808 Wilmington, United States4
  • Registered withDivision of Corporations, Department of State, 62517854

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Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries both high- and low-end cosmetics, fragrances, nail products, bath and body products, beauty tools and haircare products. Nearly every Ulta Beauty store features a full-service salon.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2026

39.1%Gross margin7
12.4%Operating margin7
9.3%Net margin7
9.7%Revenue growth, 20267
41.1%Return on equity7
$1.1BFree cash flow7

Where the money goes

Where each dollar of revenue went, fiscal 2026

  • Cost of revenue61¢$7.5B
  • Selling, general and admin27¢$3.3B
  • Income tax3¢$373.9M
  • Profit9¢$1.2B

Out of $12.4B in revenue.7

Where each dollar of operating cash went, fiscal 2026

  • Capital spending29¢$434.8M
  • Share buybacks60¢$901.4M
  • Kept or used elsewhere11¢$166.6M

Out of $1.5B of cash from operations.7

Financial statements

Revenue10111213147$12.4B in 2026+85% since 2019
0$5.0B$10.0B$15.0B2019: $6.7B$6.7B20192020: $7.4B$7.4B2020+10%2021: $6.2B$6.2B2021−17%2022: $8.6B$8.6B2022+40%2023: $10.2B$10.2B2023+18%2024: $11.2B$11.2B2024+10%2025: $11.3B$11.3B2025+1%2026: $12.4B$12.4B2026+10%
Gross profit10111213147$4.8B in 2026+101% since 2019
0$2.0B$4.0B$6.0B2019: $2.4B$2.4B20192020: $2.7B$2.7B2020+11%2021: $1.9B$1.9B2021−27%2022: $3.4B$3.4B2022+73%2023: $4.0B$4.0B2023+20%2024: $4.4B$4.4B2024+8%2025: $4.4B$4.4B2025+0%2026: $4.8B$4.8B2026+10%
Operating income10111213147$1.5B in 2026+79% since 2019
0$500.0M$1.0B$1.5B$2.0B2019: $854.1M$854.1M20192020: $901.1M$901.1M2020+6%2021: $236.8M$236.8M2021−74%2022: $1.3B$1.3B2022+448%2023: $1.6B$1.6B2023+26%2024: $1.7B$1.7B2024+2%2025: $1.6B$1.6B2025−7%2026: $1.5B$1.5B2026−2%
Net income10111213147$1.2B in 2026+75% since 2019
0$500.0M$1.0B$1.5B2019: $658.6M$658.6M20192020: $705.9M$705.9M2020+7%2021: $175.8M$175.8M2021−75%2022: $985.8M$985.8M2022+461%2023: $1.2B$1.2B2023+26%2024: $1.3B$1.3B2024+4%2025: $1.2B$1.2B2025−7%2026: $1.2B$1.2B2026−4%

Every line of the income statement as filed: the last 3 fiscal years, latest first.7

Period ending2026-01-312025-01-312024-01-31
Net sales$12.4B$11.3B$11.2B
Cost of sales$7.5B$6.9B$6.8B
Gross profit$4.8B$4.4B$4.4B
Selling, general and administrative expenses$3.3B$2.8B$2.7B
Pre-opening expenses$15.8M$13.7M$8.5M
Operating income$1.5B$1.6B$1.7B
Interest expense (income), net$1.8M-$15.1M-$17.6M
Income before income taxes and equity net loss of affiliate$1.5B$1.6B$1.7B
Income tax expense$373.9M$378.9M$404.6M
Income before equity net loss of affiliate$1.2B$1.2B$1.3B
Equity net loss of affiliate$3.9M
Net income$1.2B$1.2B$1.3B
Basic$25.72$25.44$26.18
Diluted$25.64$25.34$26.03
Basic44.8M shares47.2M shares49.3M shares
Diluted45.0M shares47.4M shares49.6M shares

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The story

Ulta was founded by Richard E. George, the former president of Osco Drug, Inc., and Terry Hanson. George left Osco in 1989 to develop a business plan for a retailer that would offer beauty products at different price levels. Other Osco executives joined George and Hanson in the business and raised $11.5 million in venture capital. Founded in 1990, the company was initially called Ulta3 to suggest a third option for consumers to purchase beauty products, beyond a drugstore or department store. Upon its launch, the brand opened five brick and mortar locations in the suburbs of Chicago. The name Ulta3 came from the idea to sell multiple types of beauty products in the same store. The first of the locations opened at High Point Centre in Lombard, Illinois in early October 1990. The name was changed from Ulta3 to Ulta at the end of 1999.

On October 25, 2007, the company became publicly traded on the NASDAQ.

In 2008, Ulta also opened a second distribution center in Phoenix, Arizona.

In 2020, before the COVID-19 pandemic there were 44,000 employees. By 2021, Ulta employed approximately 37,000 people. In 2024, company employment rose to 58,000 employees.

Corporate governance

George left Ulta in 1995, and Hanson became the company's chief executive officer (CEO). In December 1999, Lyn Kirby became the president and CEO and Charles "Rick" Weber became senior executive vice president, chief operating officer (COO) and Chief Financial Officer (CFO).

In 2010, Carl "Chuck" Rubin was appointed as chief operating officer, president, and as a member of the board of directors.

On June 24, 2013, it was announced that Mary Dillon would be appointed as CEO and a member of the board of directors, effective July 1, 2013. Dillon was previously the chief of U.S. Cellular and a senior executive at McDonald's and PepsiCo.

On January 6, 2025, Dave Kimbell announced his retirement as CEO of Ulta Beauty effective immediately. Dave Kimbell was succeeded as CEO by Kecia Steelman, who was previously the company’s chief operating officer. The same month, Amiee Bayer-Thomas was named chief retail officer.

Read the full text

In June of the same year, Chris Lialios was appointed as chief financial officer (CFO). Also in June 2025, Lauren Brindley was named chief merchandising and digital officer.

From Wikipedia’s article on Ulta Beauty, shared under CC BY-SA 4.0.9

Leadership

Who has led Ulta Beauty, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Lynelle P. Kirby2007–2010
  2. Carl Rubin2012
  3. Dennis K. Eck2013
  4. Mary N. Dillon2013–2021
  5. Kecia Steelman2025–now

President

  1. Carl Rubin2012
  2. Kecia Steelman2023–now

Chief financial officer

  1. Gregg R. Bodnar2007–2012
  2. Bruce L. Hartman2012
  3. Scott M. Settersten2012–2024
  4. Paula M. Oyibo2024–2025
  5. Christopher Lialios2025
  6. Christopher Delorefice2025–now

Chief operating officer

  1. Bruce E. Barkus2007
  2. Carl Rubin2010–2011
  3. Kecia Steelman2021–2024
1995200020052010201520202025
Board members and other officers (37)

Products and brands

Locations

As of January 31, 2026, Ulta Beauty operated 1,591 stores worldwide, including 1,505 Ulta Beauty stores in the United States and 86 Space NK stores in the United Kingdom and Ireland. The company also expanded internationally through a joint venture in Mexico with Grupo Axo and a franchise partnership in the Middle East with Alshaya Group.

In 2025, Ulta Beauty launched their first store outside the United States, in The Avenues Mall, Kuwait. The company also announced their expansion into the Mexican market through a joint venture with the retail group Axo. This decision was part of the company's long-term growth strategy, following an evaluation that identified Mexico's beauty market as a sector with significant growth potential. The initial phase of this expansion included plans to open stores in Mexico City and Guadalajara, and aimed to introduce the brand to key urban centers.

Operations

Ulta Beauty offers both high-end and drugstore cosmetics, skincare, and fragrances, in addition to its own brands of beauty products and fragrances. They sell brands such as MAC Cosmetics, Kylie Cosmetics, and ColourPop Cosmetics.

Ulta Beauty sales were $713.8 million for the first quarter ending in May 2014. At the end of the second quarter ending in August 2014, Ulta Beauty reported that total sales increased by 22.2% and comparable store sales increased 9.8%.

Read the full text

In 2019, Ulta had stores in 48 states. A majority of Ulta Beauty stores are located in the East Coast region and in California.

The same year, Ulta joined the 15 Percent Pledge, which dedicated more store shelf space to Black-owned businesses.

In 2020, Ulta Beauty announced a partnership with Credo Beauty to introduce a Credo-curated clean beauty collection in 100 Ulta stores and on Ulta.com.

In 2022, Ulta collaborated with Allure, bringing a collection of 25,000 products to Allure’s online and brick-and-mortar stores. The collaboration ran from July to September 2022 and included brands such as Fenty Beauty, Drybar, Olaplex, Tula, The Ordinary, Peter Thomas Roth, CosRX, NYX, Morphe, and Beekman 1802 selected by Ulta's merchandising team.

On January 1, 2024, Ulta Beauty began construction to move out from their original distribution center located in Romeoville, IL 888-FFC to their new Bolingbrook, IL 871-MFC building & began operations on August 5, 2024.

Target partnership

In August 2021, the retail chain Target started selling Ulta's products. By 2025, there were 600 Target locations selling Ulta products, 200 short of their mutual goal. Following the failure to meet projected goals, Ulta Beauty and Target Corporation formally announced that they were ending their partnership in August 2025. The two companies mutually agreed to not renew their agreement for the coming year, meaning the Ulta Beauty at Target experience would end in August 2026. Ulta Beauty products were still available in Target stores and online until the end of the agreement.

From Wikipedia’s article on Ulta Beauty, shared under CC BY-SA 4.0.9

Former names

  • Ulta Salon, Cosmetics & Fragrance, Inc.Jul 6, 2007 to Dec 1, 20168

Timeline

  1. Mar 18, 2025New chief executive Kecia Steelman becomes CEO18
  2. Jul 3, 2013New chief executive Mary N. Dillon becomes CEO20
  3. Mar 21, 2013New chief executive Dennis K. Eck becomes CEO19
  4. Jan 3, 2012New chief executive Carl Rubin becomes CEO21
  5. Oct 24, 2007New chief executive Lynelle P. Kirby becomes CEO22
  6. 2007Went public Listed on NASDAQ1
  7. 1990Founded Founded1

Filings

277 filings to the SEC since October 2021: 5 annual reports, 15 quarterly reports, 43 major events, 159 insider forms, 13 large holders, 42 other. The latest 20:

  1. Sep 21, 20264 EDGAR
  2. Sep 17, 2026144 EDGAR
  3. Sep 14, 20264 EDGAR
  4. Sep 11, 2026144 EDGAR
  5. Sep 3, 20264 EDGAR
  6. Sep 2, 20264 EDGAR
  7. Sep 2, 20263 EDGAR
  8. Aug 27, 202610-Q EDGAR
  9. Aug 27, 20268-K EDGAR
  10. Aug 17, 20268-K EDGAR
  11. Aug 4, 2026SCHEDULE 13G EDGAR
  12. Jul 14, 20268-K EDGAR
  13. Jun 16, 20264 EDGAR
  14. Jun 15, 2026144 EDGAR
  15. Jun 11, 20264 EDGAR
  16. Jun 11, 20264 EDGAR
  17. Jun 11, 20264 EDGAR
  18. Jun 11, 20264 EDGAR
  19. Jun 11, 20264 EDGAR
  20. Jun 11, 20264 EDGAR

The 277 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

35 open-market trades by officers, directors and large owners since October 2021: 1 buys and 34 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Sep 17, 2026Steelman KeciaPresident and CEOSale2,000$545.88$1.1MForm 4
Sep 11, 2026Nagler LornaDirectorSale600$537.31$322.4KForm 4
Jun 15, 2026MRKONIC GEORGE R JRDirectorSale383$475.84$182.2KForm 4
Apr 7, 2026MRKONIC GEORGE R JRDirectorSale452$539.29$243.8KForm 4
Sep 4, 2025Smith Mike C.DirectorSale500$528.43$264.2KForm 4
Apr 1, 2025Caro Jodi JGC, Chief Risk & Compl. Ofc.Sale902$369.16$333.0KForm 4
Mar 20, 2025Steelman KeciaPresident and CEOBuy1,440$346.89$499.5KForm 4
Jul 2, 2024Halligan Catherine AnnDirectorSale100$390.08$39.0KForm 4
Jun 25, 2024Caro Jodi JGC, Chief Risk & Compl. Ofc.Sale650$388.68$252.6KForm 4
Jun 4, 2024MRKONIC GEORGE R JRDirectorSale397$389.34$154.6KForm 4
Mar 19, 2024Steelman KeciaPresident and CEOSale20,950$526.39$11.0MForm 4
Mar 19, 2024Ryan Anita JaneChief Human Resources OfficerSale3,102$525.25$1.6MForm 4
Mar 19, 2024Halligan Catherine AnnDirectorSale500$526.26$263.1KForm 4
Dec 13, 2023Nagler LornaDirectorSale500$488.18$244.1KForm 4
Dec 12, 2023Caro Jodi JGC, Chief Risk & Compl. Ofc.Sale1,804$490.02$884.0KForm 4
Jun 15, 2023Halligan Catherine AnnDirectorSale400$450.00$180.0KForm 4
Jun 5, 2023MRKONIC GEORGE R JRDirectorSale393$421.30$165.6KForm 4
Apr 3, 2023Ryan Anita JaneChief Human Resources OfficerSale1,255$544.69$683.6KForm 4
Mar 31, 2023Nagler LornaDirectorSale1,200$541.12$649.3KForm 4
Mar 20, 2023Caro Jodi JGC, Chief Risk & Compl. Ofc.Sale4,500$506.65$2.3MForm 4

All 35 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 100. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
BlackRock, Inc.4,026,148$1.8B0.0%−39,662
Vanguard Capital Management LLC2,845,585$1.3B0.0%−38,830
Sanders Capital, LLC2,460,969$1.1B1.1%+552,830
State Street Corp2,024,623$913.1M0.0%+22,036
Vanguard Portfolio Management LLC1,942,423$876.0M0.0%−17,619
Geode Capital Management, LLC1,234,304$555.3M0.0%−38,323
Morgan Stanley1,041,675$469.8M0.0%−78,369
Franklin Resources Inc848,855$382.8M0.1%+220,315
Norges Bank785,165$354.1M0.0%New
Invesco Ltd.698,218$314.9M0.0%−39,939
Goldman Sachs Group Inc638,734$288.1M0.0%+144,111
Northern Trust Corp582,650$262.8M0.0%+23,755
Bank Of America Corp /de/576,949$260.2M0.0%−21,155
Amundi544,686$245.6M0.1%+68,205
Alyeska Investment Group, L.P.538,961$243.1M0.6%+66,289
Dimensional Fund Advisors LP518,078$233.7M0.0%+24,869
Swedbank AB517,865$233.5M0.2%−15,790
UBS Group AG442,344$199.5M0.0%+159,653
Jpmorgan Chase & Co412,540$189.4M0.0%−692,133
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC388,586$175.2M0.0%−4,295
Charles Schwab Investment Management Inc366,570$165.3M0.0%+18,293
Aqr Capital Management LLC362,413$163.4M0.1%−142,344
Legal & General Group Plc358,331$161.6M0.0%+7,566
TD Asset Management Inc307,100$138.5M0.1%−15,301
Alecta Tjanstepension Omsesidigt286,505$129.1M0.5%+64,000

13F reports cover disclosed long positions in U.S. stocks only.

Members of Congress who traded it

16 trades disclosed by members of Congress. “Vs S&P since” is the stock’s change since the trade minus the S&P 500’s.

DateMemberTradeAmountVs S&P sinceFiling
Mar 19, 2026Maria Elvira SalazarRepublican, HouseBuy$15,001 - $50,000−2.9%Report
Dec 11, 2025Dan NewhouseRepublican, HousePartial sale$1,001 - $15,000+9.3%Report
Sep 23, 2025Val T. HoyleDemocratic, HouseSale$1,001 - $15,000+0.2%Report
Aug 14, 2024Greg LandsmanDemocratic, HouseSale$1,001 - $15,000−43.2%Report
May 29, 2024Greg LandsmanDemocratic, HouseBuy$15,001 - $50,000+14.4%Report
Nov 13, 2023Michael GuestRepublican, HouseBuy$1,001 - $15,000−19.3%Report
Sep 8, 2023Lois FrankelDemocratic, HouseSale$1,001 - $15,000+26.0%Report
Aug 22, 2023Dan SullivanRepublican, SenateSale$1,001 - $15,000+34.7%Report
Mar 17, 2023Dan NewhouseRepublican, HousePartial sale$1,001 - $15,000+77.6%Report
Mar 16, 2023Lois FrankelDemocratic, HousePartial sale$1,001 - $15,000+76.3%Report
Jan 10, 2023Dan SullivanRepublican, SenatePartial sale$1,001 - $15,000+72.9%Report
Sep 20, 2022Dan NewhouseRepublican, HousePartial sale$1,001 - $15,000+54.7%Report
Aug 5, 2022John R. CurtisRepublican, HouseSale$1,001 - $15,000+25.4%Report
Mar 8, 2022Dan NewhouseRepublican, HouseBuy$1,001 - $15,000−15.7%Report
Jun 23, 2020Susie LeeDemocratic, HouseSale$1,001 - $15,000−47.4%Report
May 8, 2020Susie LeeDemocratic, HouseBuy$1,001 - $15,000+0.9%Report

Members report amounts as ranges, not exact figures. Returns are price-only (no dividends).

Sources

The numbers on this page point here. Each one links to the record it came from.

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