Vespa's largest market is in Italy, but as a result of the Mod subculture that developed in the 1960s, the United Kingdom is Vespa's second largest global market—and at one point in the 1960s, its largest. The appeal of the Vespa to the style-conscious mods was the weather protection. Their counterparts, the rockers rode classic British motorcycles such as Triumph Bonneville and BSAs, and needed to wear leathers against the elements. Mods would modify their Vespas, adding lights, mascots, accessories, various racks and crash bars. A new lifestyle evolved in the UK, with thousands attending scooter rallies..
The dominance of the Vespa declined through the 1970s, as small car ownership increased and cheap and reliable commuter bikes like the Honda Super Cub hit sales. Despite the introduction of the more modern 'P' range in the 1970s, the lack of development cost Vespa, and like other markets, the sales fell off drastically in the economic boom of the 1980s. Then Vespa introduced the trendy automatic ET2, the city of London introduced the congestion charge and—partly with celebrity chef Jamie Oliver's indirect help from his BBC2 TV series—sales suddenly leapt.
Indonesia have imported Vespa Scooters since the early 1950s, but not until 1972 Indonesia was able to built their own Vespa through PT Danmotors Vespa Indonesia (DMVI).
In the Mid-1970s, Danmotors reached their peak sales performance for the Vespa Scooters, making Indonesia the second-largest global market for Vespa aside from Italy itself. Sales performance continued to rise through the 1980s and finally began to fall in the 1990s as more modern and cheaper Japanese manufactured motorcycle gained favor among customers.
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North America
Much as Vespa had used the Cushman Army scooter as inspiration for its original design, Vespa in turn made scooters for Sears, Roebuck & Company (labeled and marketed as "Allstate" scooters) and Cushman after World War II.
Imported by Morton Colby of Colby General Tire Company, 662 East Fordham Road, Bronx, New York, the Sears models were 3- and 4-speed 125 cc Vespas rebadged as Sears Allstate Cruiseaires. Innocenti also distributed their Lambretta brand via Montgomery Ward's catalogue during this post-World War II period. These were the premier brands of scooters, bringing premium pricing to many, including farmers, whose link to the outside world was via purchases made in these catalogues. Cushman sold rebadged Vespa scooters as Cushmans, but many Cushman dealers refused to market a "foreign" machine. However, collectors prize the Cushman Vespa because it is relatively rare..
Two expensive product-liability lawsuits, increased competition from Japanese scooters, and certain states' passing so-called "green laws" led to the bankruptcy of Vespa's American importer and the withdrawal of Vespa from the US market in late 1981..
During 1981–2001, despite an absence of United States domestic sales, Vespas continued to have a core group of enthusiasts who kept vintage scooters on the road by rebuilding, restoring, and adding performance-enhancing engine parts as the stock parts would wear out..
Vespa returned to the American market in 2001 with a new, more modern style ET series, in 50 cc two and four stroke, and 150 cc four-stroke. "These adjustments in engine power and the production of high-end “touring" Vespas make it apt for long-distance driving." According to the Motorcycle Industry Council, U.S. scooter sales increased fivefold over six years, swelling from 12,000 units in 1997 to 69,000 units in 2002. Vespa sales in the U.S. increased 27 percent between 2001 and 2002. The 65 "Vespa Boutiques" scattered throughout the U.S. gave scooterists a place to buy, service, and customize Vespa scooters, and outfit themselves in everything from Vespa watches and helmets to Vespa jackets, T-shirts, and sunglasses. Vespa restarted its American sales effort, opening its first boutique on Ventura Boulevard in Sherman Oaks, California..
In light of vastly-increasing US sales, Vespa developed the GT, offered as a 200 cc four-stroke and a 125 cc variant in Europe. In 2004, Vespa reintroduced a modernized PX 150 to the United States. In the fall of 2005, Piaggio offered their largest-selling Vespa scooter ever, the 250 cc-engined GTS250, available in Europe with ABS. In 2009, Vespa released the GTS 300 which can cruise at 105–113 km/h (65–70 mph).
Asia/Pacific
Vespa have exported Scooters to Australia since the 1960s. They have recently started exporting to India for the first time (traditionally, that market was served by licensed Indian versions of the Vespa made by LML and Bajaj). Vespa produces some of its scooters in Vietnam, and has also sold its Italian ones there.
Production outside Italy
Vespa scooters were sold beyond Europe and North America. When expanding into these markets it was common for Vespa to partner with, or license certain models to, existing manufacturers..
India
Piaggio first licensed the production of Vespa scooters in India to Bajaj Auto in the 1960s. In 1971, Piaggio's license was not renewed as a part of then Prime Minister Indira Gandhi's changes to foreign ownership rules, which favoured Indian control over foreign brands. When the licence expired, Bajaj lost the right to use the Vespa name, but not the ability to manufacture scooters using the knowledge and tooling it had already lawfully acquired, and Bajaj continued to produce scooters based on the Vespa design, namely the Chetak.
Another Vespa partner in India was that of LML Motors. Beginning as a joint-venture with Piaggio in 1983, LML, in addition to being a large parts supplier for Piaggio, produced the P-Series scooters for the Indian market. In 1999, after protracted dispute with Piaggio, LML bought back Piaggio's stake in the company and the partnership ceased. LML continued to produce (and also exported) the P-Series variant known as the Stella in the U.S. market and by other names in different markets. LML Factory which produced these P-Series variants issued a notice of insolvency on 2 June 2017 and closed down permanently in 2018.
In the 2012 Auto Expo held in New Delhi, the iconic Vespa re-entered the Indian market. Piaggio unveiled its range of scooters at the Expo. This became the first such venture of Piaggio in India without a local partner.
Indonesia
PT Danmotors Vespa Indonesia (DMVI) was a joint venture between Indonesian interests and the East Asiatic Company, which was based in Denmark. Between 1972 and 2001, it produced Vespas under license for the Indonesian market.
In 1976 approximately 40,000 units were produced giving DMVI the third biggest share of the Indonesian scooter market. Government tax incentives allowed these scooters to be exported to Thailand at less than the domestic market price, so that they would be economically competitive.
From 1972 to 1977, DMVI only built 90 and 150cc models, while 100cc, 150cc, and 200cc model were built in the 1980s.
From 1972 onwards the company was located at a purpose-built factory in Pulo Gadung. This was greatly expanded in 1977 to also manufacture sub-components, following a government decree that a higher domestically built proportion of these should be used. Sub-components were also bought from other Indonesian manufacturers after their quality had been approved by Piaggio. In early 2000s, the company changed its name to PT Danmotor Indonesia.
Production from PT Danmotor Indonesia (DMVI) ceased in early 2000s as the company was impacted from 1998 Asian monetary crisis and the surge of Japanese-manufactured mopeds. The last classic 2-stroke Vespa built by the company was approximately sold in 2007.
Taiwan
Vespa has had various partnerships and presence in Taiwan. In 1965, Taiwan Vespa Co. Ltd was licensed for Vespa scooter production. From 1972 to 1982, Vespa entered into a collaboration with scooter manufacturer PGO. In 1978, Vespa entered into a collaboration with TGB, which to some extent, continues to this day (namely with CVT transmission production)..
United Kingdom
In 1951 the financially troubled motorcycle manufacturer Douglas started production of Piaggio licensed Vespa scooters in Bristol, with a market to include some Commonwealth countries as well as the UK. It was a year which also saw the first meeting of the newly-formed Vespa scooter clubs with nearly 20,000 riders showing up for the event. Westinghouse took over Douglas in 1955, and while motorcycle production was stopped in 1957, Vespa production in Britain continued until 1965.
Douglas was more than a simple assembly plant for parts imported from Piaggio; many of the models made by Douglas had a high percentage of content manufactured by Douglas (eg cylinder heads, gear clusters, brake drums and other mechanical parts) or by UK supply companies (eg seats, carburetors, tyres, and some electrical components were made in the UK). Models made by Douglas were primarily the Vespa 125 and 150 (VBB).
Douglas produced Vespas which were often outdated compared to current Italian models. Douglas failed to meet the production numbers hoped for by Piaggio, though after production ceased in 1965, Douglas remained the UK importer for Vespa scooters until its demise in 1982.
Spain
In 1953 a factory in Madrid began production of Motovespas, production continued until 2000. The factory was demolished in 2001..
Soviet Union
Between 1956 and 1966 an unauthorised, reverse-engineered version of the Vespa was built and sold in the USSR by Vyatka. This was withdrawn after protests by Piaggio.
Models
There have been many different versions of the Vespa. Today five series are in production: the CVT transmission Sprint, Primavera, GTS, GTV, Elettrica, and 946.
Historic
Paperino – the original prototype made in 1945 at Biella
Vespa 150 TAP – A Vespa modified for the French paratroopers that carried (not fired) an antitank weapon.
VNC Super 125
VBC Super 150
VBA 150
VB1 150
VBB 150
125 Sport (1950-51)
125 (1958-60)
125 (1959-61)
125 Second series (1961-63)
125 third series (1963-66)
125 GT (1966-73)
V98 (1946)
V98 Second Series (1947-48)
125 (1950-52)
125 Second series (1953-54)
125 3rd series (1955-57)
125 U – U is for utilitaria (English – economic). 1953 model with a price of 110,000 Italian Lira (about US$175), 7,000 were produced
125 Sei Giorni (1951-53)
GS 150 (1955)
GS 150 Second series (1956-58)
GS 150 3rd series (1958-61)
GS 160 (1962-63)
GS 160 Second Series (1963-64)
SS 180
Vespa 90 (3 spd)
Vespa 50 (3 spd)
SS50 (1965-73)
SS90 (1965-71)
150 (1958-60)
150 Second Series (1960-67)
150 GL (1962-65)
90 Racer
90 (1961-67)
125 Super (1965-69)
125 TS (1975-78)
100 Sport
125 Nuova (1965-67)
125 GTR (1968-75)
VLB 150 Sprint (1965-74)
VLB 150 Sprint Veloce (Vespa Sprint) (1969-79)
150 Super (1965-69)
180 Super Sport (1964-68)
Rally 180 (1968-73)
Rally 200 (1972-79)
125 Nuova (VMA-1T) – Prelude to Primavera
Primavera 125 (1967-73)
Primavera 125 2nd series (1974-77)
Primavera 125 3rd series (1976-77)
Primavera 125 ET3 (1976-83)
50 Elestart (1969-75)
50 Elestart second series (1975-76)
50 L (1966-70)
50 N (1963-71)
50 R (1969-75)
50 R second series (1969-75)
50 S (1963-68)
50 Special (1969-75)
50 Special second series (1975-83)
50 Special Elestart
50 Sprinter / 50 SR (D)
50 Special Revival (Limited to 3,000 Italy-only numbered units, released in 1991)
COSA 125 (1988-91)
COSA 150 (1988-91)
COSA 200 (1988-91)
COSA 125 Cosa 2 (1992-95)
COSA 150 Cosa 2 (1992-95)
COSA 200 Cosa 2 (1992-95)
PE 200 1977-82)
P 80 / P 80 E (France)
P 80 X / PX 80 E (France)
PK 50 Roma (Automatic)
PK 50 S (1982-86)
PK 50 S Automatica (1984-86)
PK 50 XLS (1986-89)
PK 50 XL Plurimatic (1986-89)
PK 50 Rush (1988-90)
PK 50 N (1989-91)
PK 50 N Speedmatic (1989-91)
PK 50 FL2 (1992-96)
PK 50 FL2 Speedmatic (1992-96)
PK 80 S / Elestart
PK 80 S Automatica / Elestart
PK 100 S / Elestart
PK 100 S Automatica
PK 100 XL
PK 125 ETS (1984-85)
PK 125 XL / Elestart
PK 125 S (1982-86)
PK 125 S Automatica (1983-86)
PK 125 (1978-80)
PK 125 FL2 (1991-96)
PK 125 FL2 Plurimatic (1991-96)
PK 125 XLS (1986-90)
PK 125 XL Plurimatic (1987-90)
PX 150 Arcobaleno (1983-92)
P 125 X
PX 125 E/Electronic
PX 150 (1978-80)
P 150 XE (Indonesia only)
P 150 S (Indonesia only)
P 150 SE (Indonesia only)
PX 200 E FL
PX 200 Serie Speciale (Limited to 400 UK-only numbered units)
Vespa TX 200 (Spain only)
PX-E 125 (1981-82)
PX-E 150 (1981-82)
PX-E 150 Arcobaleno (1984-92)
PX-E 200 Arcobaleno (1983-92)
PX T5 / Elestart (5 port engine 125 cc P series) (1985-90)
T5 Classic (5 port engine 125 cc P series)
T5 Millennium (5 port engine 125 cc P series) (Limited to 400 UK-only numbered units)
Recent
Vespa Elettrica 45 kph (2019-21)
ET2 50 Carburettor (1997-2005)
ET2 50 FAST Injection (1997-2005)
ET4 50 (1996-2004)
ET4 125 (1996-2000)
ET4 125 Second series (2000-05)
ET4 150 (1999-2005)
ET4 150 Second series (2000-05)
ET8 150 (Rebadged ET4)
GT 250 60 (2006-2010)
(60th anniversary limited run variant of GTS 250) Features the fender mounted headlight as a tribute to the original Vespas.
GTL 125 (2003-2007)
GTL 200 (2003-2008)
GTS 125 (2007-16)
GTS 125 Super ie (2009-16)
GTS 125 Super Sport (2011-16)
GTS 125 70th (2016)
GTS 125 I-Get (2017-18)
GTS 125 75th Anniversario (2021-22)
GTS 125 Racing Sixties (2020-21)
GTS 125 Super Sport series 2 (2019-22)
GTS 125 Super series 2 (2019-22)
GTS 125 Touring series 2 (2019-22)
GTS 125 series 2 (2019-22)
GTS 150 (2017-18)
GTS 250 ie (2005-10)
GTS 300 Super ie (2008-16)
GTS 300 Super Sport (2010-16)
GTS 300 Touring (2011-16)
GTS 300 Sei Giorni (2017-18)
GTS 300 HPE series 2 (2019-20)
GTS 300 HPE Touring series 2 (2019-22)
GTS 300 HPE Yacht Club (2019-21)
GTS 300 HPE Super series 2 (2019-22)
GTS 300 HPE Super Sport series 2 (2019-22)
GTS 300 HPE Sei Giorni series 2 (2019-22)
GTS 300 HPE Notte (2019-22)
GTS 300 HPE SuperTech series 2 (2019-22)
GTS 300 HPE Racing Sixties (2020-21)
GTS 300 75th Anniversario (2021-22)
GTV 125 (2006-08)
GTV 125 Navy (2008)
GTV 250 (2006-2010)
GTV 250 Navy (2008)
GTV 300 Vespa 140th of Piaggio (18/4/2024-21/4/2024)
LX 50 2T (2005-09)
LX 50 4T (2005-09)
LX 50 FL 2T (2009-2014)
LX 50 FL 4T 4V (2009-2014)
LX 50 Touring 2T (2010-2014)
LX 50 Touring 4T 4V (2010-2014)
LX 125 (2005-09)
LX 125 FL ie (2009-2014)
LX 125 Touring (2010-2014)
LX 150 (2005-09)
LX 150 FL ie (2009-2014)
LX 150 Touring (2010-2014)
LXV 50 (2006-08)
LXV 50 Navy (2008)
LXV 125 (2006-09)
LXV 125 Navy (2008)
Primavera 50 Disney Mickey Mouse Edition (2023)
Primavera 50 Touring series 2 (2019)
Primavera 50 Color Vibe (2023)
Primavera 50 Pic Nic (2023)
Primavera 50 Batik (2024)
Primavera 50 Touring series 2 (2019)
Primavera 50 (2014-18)
Primavera 50 2T(2014-18)
Primavera 50 Yacht Club (2019-21)
Primavera 50 Touring (2014-18)
Primavera 50 Wotherspoon (2020-22)
Primavera 50 75th Anniversario (2021-22)
Primavera 125 (2014-18)
Primavera 125 50th (2018-19)
Primavera 125 70th (2016-18)
Primavera 125 Touring (2014-18)
Primavera 125 75th Anniversario (2021-22)
Primavera 125 Sean Wotherspoon (2020-22)
Primavera 125 Color Vibe (2023)
Primavera 125 Disney Mickey Mouse Edition (2023)
Primavera 125 Pic Nic (2023)
Primavera 125 Batik (2024)
Primavera 125 Touring series 2 (2019)
Primavera 150 Batik (2024)
Primavera 150 (2014-18)
Primavera 150 Touring (2014-18)
Primavera 150 Wotherspoon (2020-22)
Primavera 150 75th Anniversario (2021-22)
Primavera 150 Touring series 2 (2019)
Primavera 150 Color Vibe (2023)
Primavera 150 Disney Mickey Mouse Edition (2023)
PX 125 Classic (1993-96)
PX 125 Disco (1997-99)
PX 125 (2011-14)
PX 125 150th Unification of Italy (2011)
PX 125 70th (2016)
PX 125 Catalysed Series 1 (1999-2001)
PX 125 Catalysed Series 2 (2002-07)
PX 125 30 Years (2007)
(A limited edition, only 1000 produced to celebrate the 30 years of the P range)
PX 150 Classic (1993-96)
PX 150 Disco (1997-99)
PX 200 Classic (1993-96)
PX 200 Disco (1997-99)
PX 150 Time 2000 Series 1 (2000-2001)
PX 150 Catalysed Series 1 (1999-2001)
PX 150 Catalysed Series 2 (2001-07)
PX 150 (2011-14)
in 2011 the PX series restarted to be produced in Italy after a 3-year absence because of the European Union restriction about Euro III engines emissions not followed. In occasion of the 150th anniversary of Italian union, Piaggio has proposed this special version, with a re-designed saddle but with the same "Vespa experience".
PX 200 Classic (1993-96)
PX 200 Disco (1997-99)
S 50 2T (2007-10)
S 50 4T 4V (2008-14)
S 125 (2007-09)
S 125 College (2010-14)
S 125 ie (2009-14)
S 150 (2008-09)
S 150 ie (2009-14)
Sprint 50 (2015-18)
Sprint 50 S 2t (2015-18)
Sprint 50 2t (2015-18)
Sprint 50 Racing Sixties (2020-22)
Sprint 50 Notte (2019-21)
Sprint 50 Sport series 2 (2019- )
Sprint 50 Justin Bieber (2022)
Sprint 125 Sport Sport (2019-? )
Sprint 125 series 2 (2019-?)
Sprint 125 Racing Sixties (2019-21)
Sprint 125 Notte (2019-21)
Sprint 125 (2015-18)
Sprint 125 S (2015-18)
Sprint 150 Racing Sixties (2019-21)
Sprint 150 (2015-18)
Sprint 150 S (2015-18)
Sprint 150 Justin Bieber (2022)
Zafferano 50 cc and 125 cc (A limited edition, only 200 produced)
Vespa 946 (2013-18)
Vespa 946 Emporio Armani (2015-18)
Vespa 946 Christian Dior (2022-23)
Vespa 946 Dragon (2024)
Vespa 946 Snake (2025)
Vespa 946 10 Anniversario (2023)
Current
GTS 125 Super Sport series 3 (2023- )
GTS 125 Super series 3 (2023- )
GTS 125 series 3 (2023- )
GTS 125 Super Tech (2023- )
GTV 300 (2023- )
GTV 310 (2025- )
GTS 300 (2023- )
GTS 300 Super series 3 (2023- )
GTS 300 Super Tech series 3 (2023- )
GTS 310 80th Anniversary (2026)
GTS 310 (2025- )
GTS 310 Super (2025- )
GTS 310 Super Tech (2025- )
GTS 310 Edizione Ottantesimo (2026) Limited 1.946 items
GTV Officina 8 300 HPE (2025- )
GTV Officina 8 310 (2025- )
Primavera 45 Elettrica (2020- )
Primavera 45 Elettrica Red (2020- )
Primavera 50 Officina 8 (2025- )
Primavera 50 Red (2020- )
Primavera 50 Sport (2019- )
Primavera 50 series 2 (2019- )
Primavera 50 Tech (2024- )
Primavera 70 Elettrica (2020- )
Primavera 70 Elettrica Red (2020- )
Primavera 125 Officina 8 (2025- )
Primavera 125 Red (2018- )
Primavera 125 series 2 (2019- )
Primavera 125 Sport (2019- )
Primavera 125 Tech (2024- )
Primavera 125 Gigi Edition (2026)
Primavera 125 80th Anniversary (2026)
Primavera 150 Red (2018- )
Primavera 150 Officina 8 (2025- )
Primavera 150 series 2 (2019- )
Primavera 150 Sport (2019- )
Primavera 150 Tech (2024- )
Sprint 45 Elettrica (2020- )
Sprint 50 S
Sprint 125 S series 2
Vespa 946 Red (2019- )
Vespa 946 Horse (May 2026)
Vespa 946
The Vespa 946 is a scooter announced by Piaggio, sold under their Vespa brand, that sold starting in July 2013. Piaggio presented the retro-futurist Vespa Quarantasei concept, based on the 1945 Vespa MP6 prototype, at the 2011 EICMA motorcycle show. The final production version, renamed the Vespa 946, appeared the following year, at EICMA 2012. The 946 will be fitted with Piaggio's new air-cooled, three-valve, single-cylinder engine, with a claimed output of 11.7 hp (8.7 kW) for the 125 cc (7.6 cu in) displacement version, and 13 hp (9.7 kW) for the 150 cc (9.2 cu in) version.
Electric vehicles
Vespa Elettrica with a 2 kWh battery and a range of 100 km (62 mi). There will be an hybrid option as well with a range of 200 km. Piaggio started production in September 2018 and it was released at the beginning of 2019.
Hybrids
Piaggio/Vespa is developing a range of hybrid scooters. Two models are being developed at present, based on the Vespa LX 50 and the Piaggio X8 125.
Specials
One-offs and special machines:
Montlhéry – produced in 1950 to break world records on the French circuit of the same name. It smashed 17 records in 10 hours
Torpedo – 1951 125 cc special with counter-opposing pistons. Dino Mazzoncini set the world record on the kilometre at an average of 171 km/h