VSI on NYSE

The Vitamin Shoppe

American retail company

The Vitamin Shoppe (formerly Vitamin Shoppe Industries, Inc., stylized as the VitaminShoppe) is an American, New Jersey–based retailer of nutritional supplements. It also operated three stores in Canada under the name VitaPath from January 2013 until March 2016.3 From Wikipedia, CC BY-SA 4.0

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Last updated Oct 18, 2026.

Overview

1977Founded1

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  • TickerVSI on NYSE1
  • Industryretail1
  • HeadquartersSecaucus1
  • Websitewww.vitaminshoppe.com
  • Legal formDelaware corporation1
  • Incorporated inDE4
  • Business addressThe Vitamin Shoppe, 300 Harmon Meadow Blvd., Secaucus, Nj 070944
  • Filer categoryAccelerated filer4

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Vitamin Shoppe Store
Photo: Dwight Burdette, CC BY 3.0, via Wikimedia Commons6

The Vitamin Shoppe (formerly Vitamin Shoppe Industries, Inc., stylized as the VitaminShoppe) is an American, New Jersey–based retailer of nutritional supplements. It also operated three stores in Canada under the name VitaPath from January 2013 until March 2016.3

The story

Jeffrey Horowitz founded The Vitamin Shoppe in 1977. In 2002, Vitamin Shoppe Industries was sold to an affiliate of Bear Stearns Merchant Banking, a private equity unit of Bear Stearns, for approximately $310 million.

The Vitamin Shoppe held an initial public offering on October 26, 2009. It made $751.5 million in net sales in fiscal 2010 and had a market capitalization of over $1 billion. Since attaining its peak in February 2013, the stock has lost more than 90% of its value as of August 2017.

In August 2020, one year after Franchise Group, Inc. (FGI) announced the purchase of the company, The Vitamin Shoppe (TVS) reported it has hired Laura Coffey as Executive Vice-president, Chief Financial Officer.

On November 2, 2024, FGI announced that they were preparing to file for Chapter 11 bankruptcy after months of losses and turmoil caused by its owner, B. Riley Financial. HPS Investment Partners, a private equity firm, amongst other lenders, will take over the company once the restructuring is completed.

The next day, Franchise Group and all of its subsidiaries filed for Chapter 11 bankruptcy protection in Delaware, intending to keep The Vitamin Shoppe open during the procedure.

In April 2025, FGI announced the sale of The Vitamin Shoppe to Kingswood Capital Management and Performance Investment Partners for $193.5 million; the deal was finalized on May 15.

From Wikipedia’s article on The Vitamin Shoppe, shared under CC BY-SA 4.0.5

Leadership

Who has led The Vitamin Shoppe, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Richard L. Markee2009–2010
  2. Anthony N. Truesdale2011–2014
  3. Colin Frederick Watts2015–2018
  4. Sharon M. Leite2018–2019

Chair

  1. Richard L. Markee2009–2016
  2. Alex Smith2018

President

  1. Anthony N. Truesdale2009–2010
  2. Michael G. Archbold2011–2012
  3. Anthony Alfonso2014

Chief financial officer

  1. Michael G. Archbold2009–2010
  2. Brenda Galgano2011–2018
  3. Bill Wafford2018–2019
  4. Charles D. Knight2019

Chief operating officer

  1. Michael G. Archbold2011–2012
  2. Jason S. Reiser2016–2017
19801990200020102020
Board members and other officers (39)

Products and brands

  • dietary supplement

Listed on Wikidata.1

The Vitamin Shoppe's retail stores and online sites carry a line of nutritional supplements with supplementary lines, such as FitFactor, NatureFuel, ProBio Care, plnt and the Bodytech brand of sports supplements. In addition to their own brands, the company carries third-party lines, including professional and specialized lines.

A 2015 study, led by Dr. Pieter A. Cohen of Harvard, found that three supplements—JetFuel Superburn, JetFuel T-300 and MX-LS7—sold at Vitamin Shoppe contained BMPEA. In response, Vitamin Shoppe removed these products from shelves because the safety of these supplements were in question and may not comply with F.D.A. regulations.

From Wikipedia’s article on The Vitamin Shoppe, shared under CC BY-SA 4.0.5

Subsidiaries and ownership

Parent company

Subsidiaries

  • Super Supplements

From Wikidata.1

Former names

  • VS HOLDINGS, INC.Jun 13, 2006 to Oct 27, 20094

Timeline

  1. Aug 2019Acquired Acquired by Franchise Group1
  2. Aug 29, 2018New chief executive Sharon M. Leite becomes CEO7
  3. Apr 8, 2015New chief executive Colin Frederick Watts becomes CEO8
  4. Apr 6, 2011New chief executive Anthony N. Truesdale becomes CEO9
  5. Oct 28, 2009Went public Listed on NYSE1
  6. Oct 27, 2009New chief executive Richard L. Markee becomes CEO10
  7. 1977Founded Founded1

Sources

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