Private company

Wag! Group Co.

American personal services company that raised $970,000 in 2023 (SEC Form D). Summary from the record

Last updated Oct 19, 2026.

Overview

  • IndustryServices-Personal Services1
  • HeadquartersSan Francisco, California1
  • Incorporated inDE2
  • Business address2261 Market Street, Suite 86056, San Francisco, Ca 941142
  • Filer category, Emerging growth company2
  • Legal formCorporation

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Wag! strives to be the #1 platform to solve the service, product, and wellness needs for the modern U.S. pet household. Wag! today is comprised of category-leading businesses, including Wag Labs, Inc., a premier marketplace for offline pet services such as dog walking and overnight boarding; Petted.com, which aims to be the #1 online comparison marketplace for pet insurance and wellness plans; and Dog Food Advisor, a leading marketplace for pet food and treat advice, as well as others ranging from early-stage to established businesses.3 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2024

-24.9%Net margin4
-16.0%Revenue growth, 20244
-$8.8MFree cash flow4

Where the money goes

Where each dollar of revenue went, fiscal 2024

  • Other costs91¢$64.1M
  • Interest9¢$6.2M
  • Income tax0¢$163.0K

Out of $70.5M in revenue.4 The company lost money this year.

Financial statements

Revenue564$70.5M in 2024+251% since 2021
0$25.0M$50.0M$75.0M$100.0M2021: $20.1M$20.1M20212022: $54.9M$54.9M2022+173%2023: $83.9M$83.9M2023+53%2024: $70.5M$70.5M2024−16%
Net income564-$17.6M in 2024+178% since 2021
-$40.0M-$30.0M-$20.0M-$10.0M02021: -$6.3M-$6.3M20212022: -$38.6M-$38.6M2022+511%2023: -$13.3M-$13.3M2023−65%2024: -$17.6M-$17.6M2024+32%
Fiscal year20202021202220232024
Revenue$20.1M5$54.9M6$83.9M4$70.5M4
Operating expenses$30.6M5$86.0M6$91.2M4$80.9M4
Operating income-$832.6K7
Interest$2.9M6$7.4M4$6.2M4
Income before tax-$7.1M5-$38.6M5-$13.8M4-$17.4M4
Income tax-$793.0K5$13.0K6$93.0K4$163.0K4
Net income-$6.3M5-$38.6M6-$13.3M4-$17.6M4
Earnings per share-$1.105-$2.076-$0.354-$0.394
Earnings per share (diluted)-$1.105-$2.076-$0.354-$0.394
Shares (weighted, basic)5.7M shares518.6M shares638.4M shares444.7M shares4
Shares (weighted, diluted)5.7M shares518.6M shares638.4M shares444.7M shares4

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Leadership

Who has led Wag! Group Co., and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Jonah Raskas2021
  2. Mark Grundman2021
  3. Garrett Smallwood2022–now

President

  1. Adam Storm2022

Chief financial officer

  1. Alec Davidian2022–now

Chief operating officer

  1. Dylan Allread2022–now
2025
Board members and other officers (19)

Named in SEC Form D filings

People the company listed in its private-offering notices.

  • Executive OfficerPatrick McCarthy named Aug 26, 2022 to Apr 18, 202332
  • DirectorKimberly Blackwell named Aug 26, 2022 to Apr 18, 202332
  • DirectorMelinda Chellah named Apr 18, 202332

Former names

  • CHW Acquisition CorpFeb 9, 2021 to Aug 8, 20222

Timeline

  1. Aug 9, 2022New chief executive Garrett Smallwood becomes CEO10
  2. Aug 30, 2021New chief executive Jonah Raskas becomes CEO11
  3. Aug 30, 2021New chief executive Mark Grundman becomes CEO12

Filings

559 filings to the SEC since October 2021: 4 annual reports, 12 quarterly reports, 51 major events, 253 insider forms, 30 large holders, 4 private raises, 205 other. The latest 20:

  1. Nov 14, 2025SCHEDULE 13G/A EDGAR
  2. Sep 30, 202515-12G EDGAR
  3. Sep 9, 2025EFFECT EDGAR
  4. Sep 5, 2025POS AM EDGAR
  5. Sep 5, 2025S-8 POS EDGAR
  6. Sep 4, 20258-K EDGAR
  7. Aug 7, 202510-Q EDGAR
  8. Jul 31, 2025SCHEDULE 13G/A EDGAR
  9. Jul 28, 20258-K EDGAR
  10. Jul 21, 20258-K EDGAR
  11. Jul 18, 2025SCHEDULE 13G/A EDGAR
  12. Jul 17, 20254 EDGAR
  13. Jul 15, 20258-K EDGAR
  14. Jul 8, 20258-K EDGAR
  15. Jun 18, 20258-K EDGAR
  16. May 21, 20254 EDGAR
  17. May 20, 20254 EDGAR
  18. May 20, 20254 EDGAR
  19. May 20, 20254 EDGAR
  20. May 20, 20254 EDGAR

The 559 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

219 open-market trades by officers, directors and large owners since October 2021: 23 buys and 196 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Jul 17, 2025SZABO JOHN P JR10% ownerSale1,160,000$0.11$127.6KForm 4
Jul 16, 2025SZABO JOHN P JR10% ownerSale1,580,000$0.11$173.8KForm 4
Jul 15, 2025SZABO JOHN P JR10% ownerSale1,670,000$0.13$217.1KForm 4
Feb 19, 2025Davidian AlecChief Financial OfficerSale22,719$0.30$6.8KForm 4
Feb 19, 2025Cane DavidChief Customer OfficerSale14,848$0.30$4.5KForm 4
Feb 19, 2025McCarthy PatrickChief Marketing OfficerSale18,580$0.30$5.6KForm 4
Feb 19, 2025Arjomand MaziarChief Technology OfficerSale38,144$0.30$11.5KForm 4
Feb 19, 2025Yu NicholasVP of LegalSale9,374$0.30$2.8KForm 4
Feb 19, 2025Storm AdamPres. & Chief Product Off.Sale30,376$0.30$9.1KForm 4
Feb 19, 2025Allread DylanChief Operating OfficerSale16,652$0.30$5.0KForm 4
Feb 19, 2025Smallwood GarrettChief Executive OfficerSale38,144$0.30$11.5KForm 4
Nov 19, 2024Smallwood GarrettChief Executive OfficerSale34,746$0.17$5.9KForm 4
Nov 19, 2024McCarthy PatrickChief Marketing OfficerSale23,105$0.17$3.9KForm 4
Nov 19, 2024Arjomand MaziarChief Technology OfficerSale34,746$0.17$5.9KForm 4
Nov 19, 2024Davidian AlecChief Financial OfficerSale20,710$0.17$3.5KForm 4
Nov 19, 2024Cane DavidChief Customer OfficerSale8,491$0.17$1.4KForm 4
Nov 19, 2024Yu NicholasVP of LegalSale8,234$0.17$1.4KForm 4
Nov 19, 2024Allread DylanChief Operating OfficerSale14,599$0.17$2.5KForm 4
Nov 19, 2024Storm AdamPres. & Chief Product Off.Sale16,727$0.17$2.8KForm 4
Sep 23, 2024SZABO JOHN P JR10% ownerBuy50,000$0.93$46.5KForm 4

All 219 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Money raised

Private offerings the company reported to the SEC on Form D.

  1. Apr 6, 2023Raised $225,000 in a private offering of equity Form D: 10 investors so far Form D
  2. Aug 12, 2022Raised $241,500 in a private offering of equity Form D: 1 investor so far Form D
  3. Aug 10, 2022Raised $504,000 in a private offering of equity Form D: 39 investors so far Form D

Sources

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