Private company

WK Kellogg Co

American grain mill products company, incorporated in Delaware. Summary from the record

Last updated Oct 19, 2026.

Overview

  • IndustryGrain Mill Products1
  • HeadquartersBattle Creek, Michigan1
  • Incorporated inDE2
  • Business addressOne Kellogg Square, Battle Creek, Mi 490172
  • Filer categoryLarge accelerated filer2

Our Company. WK Kellogg Co is an iconic North American food company with a differentiated portfolio of brands that have delighted our consumers for over a century. As a leading manufacturer, marketer and distributor of branded ready-to-eat cereal, we endeavor to provide consumers with high-quality products while promoting consumer health and well being. Our products are manufactured in the United States, Mexico, and Canada and marketed in the United States, Canada and the Caribbean. Kellogg Company (now known as Kellanova), formally founded in 1906 as a mission-led and family-oriented company, sprang to life when W. K. Kellogg changed breakfast forever by creating Corn Flakes in Battle Creek, Michigan. We have since upheld W. K. Kellogg’s passion and commitment to wellness by producing nutritious, high quality and delicious cereal.3 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2024

4.4%Operating margin4
3.0%Net margin4
-2.0%Revenue growth, 20244
24.7%Return on equity4
1.40×Debt to equity4
-$22.0MFree cash flow4

Where the money goes

Where each dollar of revenue went, fiscal 2024

  • Cost of revenue70¢$1.9B
  • Research and development1¢$24.0M
  • Selling, general and admin23¢$631.0M
  • Other costs2¢$53.0M
  • Income tax1¢$15.0M
  • Profit3¢$81.0M

Out of $2.7B in revenue.4

Where each dollar of operating cash went, fiscal 2024

  • Capital spending100¢$129.0M

Out of $107.0M of cash from operations. Spending exceeded cash from operations; the rest came from savings or borrowing.4

Financial statements

Revenue4$2.7B in 2024+0% since 2022
0$1.0B$2.0B$3.0B2022: $2.7B$2.7B20222023: $2.8B$2.8B2023+3%2024: $2.7B$2.7B2024−2%
Operating income4$120.0M in 2024+60% since 2022
0$50.0M$100.0M$150.0M2022: $75.0M$75.0M20222023: $95.0M$95.0M2023+27%2024: $120.0M$120.0M2024+26%
Net income4$81.0M in 2024
-$50.0M0$50.0M$100.0M$150.0M2022: -$25.0M-$25.0M20222023: $112.0M$112.0M20232024: $81.0M$81.0M2024−28%
Fiscal year2021202220232024
Revenue$2.7B4$2.8B4$2.7B4
Cost of revenue$2.1B4$2.0B4$1.9B4
Research and development$25.0M4$25.0M4$24.0M4
Selling, general and admin$556.0M4$662.0M4$631.0M4
Operating income$75.0M4$95.0M4$120.0M4
Interest$07$10.0M7
Income before tax-$26.0M4$148.0M4$96.0M4
Income tax-$1.0M4$36.0M4$15.0M4
Net income-$25.0M4$112.0M4$81.0M4
Earnings per share-$0.294$1.314$0.944
Earnings per share (diluted)-$0.294$1.314$0.914

Compare WK Kellogg Co with another company

Leadership

Who has led WK Kellogg Co, and when. Pick a name to see everywhere that person has worked.

Chief financial officer

  1. David McKinstray2023–now
2025
Board members and other officers (14)

Former names

  • NORTH AMERICA CEREAL CO.Feb 10, 2023 to Feb 10, 20232

Timeline

  1. Oct 4, 2023New chief executive Gary H. Pilnick becomes CEO8

Filings

300 filings to the SEC since October 2021: 3 annual reports, 7 quarterly reports, 19 major events, 206 insider forms, 15 large holders, 50 other. The latest 20:

  1. Feb 17, 2026SCHEDULE 13G/A EDGAR
  2. Nov 13, 2025SCHEDULE 13G/A EDGAR
  3. Nov 7, 2025SCHEDULE 13G/A EDGAR
  4. Oct 7, 2025SCHEDULE 13G/A EDGAR
  5. Oct 6, 202515-12G EDGAR
  6. Sep 30, 20254 EDGAR
  7. Sep 30, 20254 EDGAR
  8. Sep 30, 20254 EDGAR
  9. Sep 30, 20254 EDGAR
  10. Sep 30, 20254 EDGAR
  11. Sep 30, 20254 EDGAR
  12. Sep 30, 20254 EDGAR
  13. Sep 30, 20254 EDGAR
  14. Sep 30, 20254 EDGAR
  15. Sep 30, 20254 EDGAR
  16. Sep 30, 20254 EDGAR
  17. Sep 30, 20254 EDGAR
  18. Sep 30, 20254 EDGAR
  19. Sep 30, 20254 EDGAR
  20. Sep 30, 2025SCHEDULE 13D/A EDGAR

The 300 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

13 open-market trades by officers, directors and large owners since October 2021: 13 buys and 0 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Dec 13, 2024Brown Bruce AlanChief Customer OfficerBuy48$21.36$1.0KForm 4
Nov 15, 2024Gund G ZacharyDirectorBuy55,000$17.20$946.0KForm 4
Nov 14, 2024Gund G ZacharyDirectorBuy65,000$17.76$1.2MForm 4
Nov 13, 2024Gund G ZacharyDirectorBuy65,000$17.32$1.1MForm 4
Nov 12, 2024Gund G ZacharyDirectorBuy65,000$17.94$1.2MForm 4
Feb 28, 2024MURGUIA RAMONDirectorBuy1,000$14.64$14.6KForm 4
Nov 22, 2023Brice SherryChief Supply Chain OfficerBuy3,150$11.75$37.0KForm 4
Nov 14, 2023Brice SherryChief Supply Chain OfficerBuy5,580$10.77$60.1KForm 4
Nov 14, 2023Barnes-Euresti NormaCLOBuy4,675$10.67$49.9KForm 4
Nov 13, 2023VanDeVelde DougChief Growth OfficerBuy18,700$10.69$199.9KForm 4
Nov 13, 2023McKinstray DavidChief Financial OfficerBuy41,715$10.70$446.3KForm 4
Nov 13, 2023Brown Bruce AlanChief Customer OfficerBuy4,625$10.70$49.5KForm 4
Nov 13, 2023PILNICK GARY HChief Executive OfficerBuy93,500$10.69$999.5KForm 4

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Sources

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