Private company

World Financial Group

Logo: World Financial Group, Public domain, via Wikimedia Commons4

Multi-level marketing company

World Financial Group (WFG) is a multi-level marketing financial and insurance services company based in Johns Creek, Georgia, a suburb of Atlanta, which sells investment, insurance, and various other financial products through a network of distributors in the United States, Canada, and Puerto Rico. It is wholly owned by Dutch life insurance multinational Aegon and operates primarily under the Transamerica brand in the United States.2 It was founded by Steeley Hubert Humphrey Jr.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

2001Founded1
  • HeadquartersCedar Rapids, United States1
  • Websitewww.worldfinancialgroup.com
  • Legal formCorporation3
  • LEI549300QPPLKNB32B81333
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressC/O THE CORPORATION TRUST COMPANY, 19801 Wilmington, United States3
  • Registered withDivision of Corporations, Department of State, 33770963

World Financial Group (WFG) is a multi-level marketing financial and insurance services company based in Johns Creek, Georgia, a suburb of Atlanta, which sells investment, insurance, and various other financial products through a network of distributors in the United States, Canada, and Puerto Rico. It is wholly owned by Dutch life insurance multinational Aegon and operates primarily under the Transamerica brand in the United States.2

Corporate structure

World Financial Group is part of a group headed by Aegon Ltd.. 744 entities, 15 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Aegon Ltd. Schiphol, Netherlands
    • AEGON ASSET MANAGEMENT HOLDING B.V. Schiphol, Netherlands
    • Aegon UK Edinburgh, United Kingdom
      • Scottish Equitable Edinburgh, United Kingdom
      • AEGON INVESTMENT SOLUTIONS - NOMINEE 1 (GROSS) LTD. Subsidiary · Edinburgh, United Kingdom
      • AEGON INVESTMENT SOLUTIONS - NOMINEE 2 (NET) LTD. Subsidiary · Edinburgh, United Kingdom
      • AEGON INVESTMENT SOLUTIONS - NOMINEE 3 (ISA) LTD. Subsidiary · Edinburgh, United Kingdom
      • AEGON INVESTMENT SOLUTIONS LTD. Subsidiary · Edinburgh, United Kingdom
      • AEGON PENSION TRUSTEE LIMITED Subsidiary · London, United Kingdom
      • AEGON SIPP GUARANTEE NOMINEE LIMITED Subsidiary · London, United Kingdom
      • AEGON SIPP NOMINEE 2 LIMITED Subsidiary · Edinburgh, United Kingdom
      • AEGON SIPP NOMINEE LTD Subsidiary · Edinburgh, United Kingdom
      • AEGON UK CORPORATE SERVICES LIMITED Subsidiary · Edinburgh, United Kingdom
      • AEGON UK INVESTMENT HOLDINGS LIMITED Subsidiary · London, United Kingdom
      • AEGON UK PROPERTY FUND LIMITED Subsidiary · London, United Kingdom
      • ANDREWS NOMINEES LIMITED Subsidiary · London, United Kingdom
      • AUK DB SCHEME TRUSTEES LIMITED Subsidiary · Edinburgh, United Kingdom
      • COFUNDS LIMITED Subsidiary · London, United Kingdom
      • COFUNDS NOMINEES LTD Subsidiary · London, United Kingdom
      • DORSET NOMINEES LIMITED Subsidiary · London, United Kingdom
      • LOCHSIDE NOMINEES LIMITED Subsidiary · London, United Kingdom
      • MINSTER NOMINEES LIMITED Subsidiary · London, United Kingdom
      • MOMENTUM GROUP LIMITED Subsidiary · Farnborough, United Kingdom
      • NEWCAST PROPERTY DEVELOPMENTS (ONE) LIMITED Subsidiary · London, United Kingdom
      • NEWCAST PROPERTY DEVELOPMENTS (TWO) LIMITED Subsidiary · London, United Kingdom
      • ORIGEN FINANCIAL SERVICES LIMITED Subsidiary · Farnborough, United Kingdom
      • ORIGEN LIMITED Subsidiary · Farnborough, United Kingdom
      • ORIGEN TRUSTEE SERVICES LIMITED Subsidiary · Farnborough, United Kingdom
      • and 3 more
    • Transamerica Corporation Cedar Rapids, Iowa, United States
      • Banca d’America e d’Italia Subsidiary · Milan
      • Bank of America NT&SA Subsidiary · San Francisco
      • Bank of Italy Subsidiary · San Francisco
      • Trans International Airlines Subsidiary · Oakland
      • AEGON FUNDING COMPANY LLC Subsidiary · Cedar Rapids, Iowa, United States
      • AEGON MANAGEMENT COMPANY Subsidiary · Indianapolis, Indiana, United States
        • 1 more
      • AUSA HOLDING, LLC Subsidiary · Baltimore, Maryland, United States
        • TRANSAMERICA ASSET HOLDING, LLC St. Petersburg, Florida, United States
          • 1 more
        • AEGON DIRECT MARKETING SERVICES INTERNATIONAL, LLC Subsidiary · Baltimore, Maryland, United States
        • CREDITOR RESOURCES, INC. Subsidiary · Plymouth, Michigan, United States
          • 1 more
        • MONUMENTAL GENERAL ADMINISTRATORS, INC. Subsidiary · Baltimore, Maryland, United States
          • 1 more
        • TAUSA Holdings, LLC Subsidiary · Wilmington, Delaware, United States
          • 3 more
        • TRANSAMERICA CAPITAL, LLC Subsidiary · Denver, Colorado, United States
          • 61 more
        • TRANSAMERICA FINANCIAL ADVISORS, LLC Subsidiary · Cedar Rapids, Iowa, United States
        • TRANSAMERICA RETIREMENT SOLUTIONS, LLC Subsidiary · Harrison, New York, United States
          • 4 more
        • TRANSAMERICA VENTURES FUND, LLC Subsidiary · Cedar Rapids, Iowa, United States
        • ZAHORIK COMPANY, INC. Subsidiary · Glendale, California, United States
        • and 5 more
      • Bank of America, New York City Subsidiary · United States
      • Commonwealth General Corporation Subsidiary · Cedar Rapids, Iowa, United States
        • 10 more
      • IRONWOOD RE CORP. Subsidiary · Honolulu, Hawaii, United States
      • SHORT HILLS MANAGEMENT COMPANY Subsidiary · Short Hills, New Jersey, United States
      • TRANSAMERICA AGENCY NETWORK, LLC Subsidiary · Lutherville Timonium, Maryland, United States
      • TRANSAMERICA CASUALTY INSURANCE COMPANY Subsidiary · Cedar Rapids, Iowa, United States
      • TRANSAMERICA CORPORATION Subsidiary · Cedar Rapids, Iowa, United States
      • TRANSAMERICA FINANCE CORPORATION Subsidiary · Cedar Rapids, Iowa, United States
        • 2 more
      • TRANSAMERICA FOUNDATION Subsidiary · Cedar Rapids, Iowa, United States
      • TRANSAMERICA INSTITUTE Subsidiary · Cedar Rapids, Iowa, United States
    • AMVEST Home Free B.V. Subsidiary · 100% · Amsterdam, Netherlands
    • Coöperatieve AEGON Financieringsmaatschappij U.A. in liquidatie Subsidiary · 100% · Voorschoten, Netherlands
    • Obra Services B.V. Subsidiary · 100% · Zaandam, Netherlands
    • Robidus Groep B.V. Subsidiary · 100% · Zaandam, Netherlands
    • Robidus Risk Consulting B.V. Subsidiary · 100% · Zaandam, Netherlands
    • Robidus Solutions B.V. Subsidiary · 100% · Breukelen, Netherlands
    • AEGON SANTANDER PORTUGAL NÃO VIDA - COMPANHIA DE SEGUROS S.A. Subsidiary · 49% · Lisboa, Portugal
    • AEGON SANTANDER PORTUGAL VIDA - COMPANHIA DE SEGUROS DE VIDA, S.A. Subsidiary · 49% · Lisboa, Portugal
    • 239 WEST 20TH STREET, LLC Subsidiary · Wilmington, Delaware, United States
    • 25 East 38th Street, LLC Subsidiary · Wilmington, Delaware, United States
    • 313 EAST 95TH STREET, LLC Subsidiary · Wilmington, Delaware, United States
    • 660 Lexington Avenue Unit 10C, LLC Subsidiary · Wilmington, Delaware, United States
    • AEGON Asia B.V. Subsidiary · Schiphol, Netherlands
    • AEGON Asset Management (Asia) Limited Subsidiary · Schiphol, Netherlands
    • AEGON ASSET MANAGEMENT HUNGARY B.V. Subsidiary · Schiphol, Netherlands
    • AEGON ASSET MANAGEMENT LIMITED Subsidiary · Edinburgh, United Kingdom
    • AEGON ASSET MANAGEMENT PAN-EUROPE B.V. Subsidiary · Schiphol, Netherlands
    • AEGON ASSET MANAGEMENT UK HOLDINGS LIMITED Subsidiary · Edinburgh, United Kingdom
    • AEGON Brazil Holding B.V. Subsidiary · Schiphol, Netherlands
      • MONGERAL AEGON SEGUROS E PREVIDENCIA S/A Subsidiary · Rio de Janeiro, Brazil
        • 2 more
    • AEGON Brazil Holding II B.V. Subsidiary · Schiphol, Netherlands
      • MONGERAL AEGON HOLDING LTDA Subsidiary · Rio de Janeiro, Brazil
        • 1 more
      • WINSOCIAL ADMINISTRADORA DE BENEFICIOS LTDA (Winsocial Administradora De Benefícios Ltda) Subsidiary · Rio De Janeiro, Brazil
    • AEGON COMMUNITY INVESTMENTS 50, LLC Subsidiary · Wilmington, Delaware, United States
    • Aegon Community Investments 51, LLC Subsidiary · Wilmington, Delaware, United States
    • and 210 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Founded by Steeley Hubert Humphrey Jr. in 2001.1

Leadership

Who has led World Financial Group, and when. Pick a name to see everywhere that person has worked.

Subsidiaries and ownership

Parent company (GLEIF)

Ultimate parent

Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Timeline

  1. Jul 12, 2017Parent Directly consolidated by TRANSAMERICA ASSET HOLDING, LLC3
  2. 2001Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4