The story
Founded by Emil Ziehl in 1910.1
In 1897, Emil Ziehl developed the first external rotor motor. In early 1910, the Ziehl-Abegg Electricity Company was founded in Berlin. Emil Ziehl and the Swiss engineer Eduard Abegg set up the company in Weißensee, a borough now part of the Pankow District.
Emil Ziehl had big expectations for Abegg, who was to develop wind turbines. After the company’s logo (with Abegg’s name on it) was already made public, Abegg failed to bring the promised funds. The introduced patent for the wind motors also turned out to be unsuitable. Abegg left the company that same year.
The plant in Berlin was dismantled and taken to the Soviet Union after the German Surrender in 1945, following orders of the Soviet Military Administration in Germany. In 1947, the brothers Günther and Heinz Ziehl re-established the company in the Künzelsau castle mill, this time in West Germany. In 1960 began the production of an external rotor motor as a fan drive. The internalisation of the company started in 1973 and, in 2001, it became a family owned, joint-stock company.
Sales subsidiaries can be found in Poland, China, Russia, USA, Czech Republic, Sweden, United Kingdom, Denmark, Finland, France, Italy, Australia, Singapore, Switzerland, Austria, Ukraine, Spain, Benelux, South Africa, Japan, Turkey, India and Brazil.
The founders of various competitors (Gebhardt, ebm-papst and Rosenberg) were employees of Ziehl-Abegg before starting their own respective companies. Wilhelm Gebhardt worked in the Development department, and Karl Rosenberg used to work in the Sales department until 1981, when he left to set up his own firm.
Several of the videos published by the company achieved millions of views. This significantly increased Ziehl-Abegg’s visibility beyond both its traditional market segments and its home region. German newspaper about early adopter Rainer Grill
Rainer Grill, the company’s press spokesman at the time, initiated Ziehl-Abegg’s presence on TikTok and regularly appeared in its videos. He is regarded as one of the most successful corporate influencers in the European B2B sector. Awards for Ziehl-Abegg with the frontman Rainer Grill at TikTok
From Wikipedia’s article on Ziehl-Abegg, shared under CC BY-SA 4.0.3