Adam Aron

Born to a Jewish family, Aron graduated from Abington Senior High School in suburban Philadelphia, Pennsylvania, where he was friends with future Yale School of Management professor Jeffrey Sonnenfeld and future United States Secretary of Defense Ash Carter. He then attended Harvard University, where he graduated cum laude with a bachelor's degree in government, and an MBA with distinction from Harvard Business School.

After graduating, Aron began working for Pan Am in 1979, where he was picked by executive Stephen Wolf to design the company's first frequent-flyer program. In the late 1980s, Aron was hired as a top marketing executive for Hyatt. Aron served as the CEO of Vail Resorts from 1996 to 2006. the second-largest ski resort operator worldwide. His contributions were hailed by Newsweek during his time at Vail with the headline: "Vail Resorts is a peak performer. CEO Adam Aron has transformed the U.S. ski industry." Aron also served as the CEO of Norwegian Cruise Line, then the fourth-largest cruise company in the world, and as Senior Vice President Marketing for United Airlines.

Aron was selected by the U.S. Secretary of Defense to participate in the Joint Civilian Orientation Conference in 2004, was appointed by the U.S. Secretary of Agriculture to serve on the board of directors of the National Forest Foundation from 2000 to 2006, and was a delegate to President Clinton's 1995 White House Conference on Travel and Tourism. He has more than 35 years of experience managing companies operating in the travel and leisure industries.

Throughout his career, Aron launched numerous award-winning loyalty programs, including for Western Airlines, Hyatt, United Airlines, Norwegian Cruise Line, Vail Resorts, the Philadelphia 76ers, and AMC. Ad Age magazine named him twice to its Ad Age 100 – the 100 best marketing executives in the US. In 2007, Travel Weekly magazine named him to its Club 33—the 33 most influential executives in travel and tourism worldwide.

Controversy

When AMC announced that most of their theaters would reopen in mid-July 2020, the initial announcement said masks would be recommended but not mandatory: "we are strongly encouraging our guests to wear masks all across the country, but not requiring it" and "We did not want to be drawn into a political controversy... We thought it might be counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary." But after massive pushback from the public, Aron changed the policy to require masks:

"This announcement prompted an intense and immediate outcry from our customers, and it is clear from this response that we did not go far enough on the usage of masks," Aron said.