Chiara Ferragni

Prior to the scandal, Ferragni had built a following using her blog, The Blonde Salad, started with an ex-boyfriend in 2009. She collaborated with multiple brands, including Diego Della Valle's fashion house, Tod's, for which she designed a collection, and served on its board from 2021 to 2022, until her tenure ended amid the Pandorogate scandal.

Pandorogate resulted in major damage to her career and was reported to be the reason for her 2024 separation from Fedez, who divorced her following the allegations. In 2023, she was required to pay a €1 million fine for fraud by the Italian Competition Authority, which she initially claimed she would appeal but instead accepted responsibility. She was also indicted on criminal charges for aggravated fraud in conjunction with the same investigation. The aggravated fraud charge was dismissed after she made €3,400,000 in restitution payments resulting in the charge being reduced to fraud.

The Pandorogate scandal led to the passage of the so-called "Ferragni Law" in Italy to codify penalties against future fraud and false advertising by influencers.