
David Ogilvy
British advertising executive (1911–1999)
David Mackenzie Ogilvy (23 June 1911 – 21 July 1999) was a British advertising tycoon and founder of Ogilvy & Mather. Trained at the Gallup research organisation, he created highly successful advertising campaigns for brands such as Rolls-Royce, Dove soap, and Hathaway shirts, which he attributed to meticulous research into consumer habits.2
From Wikipedia’s article on David Ogilvy (this version), CC BY-SA 4.0.
Born Jun 23, 1911, died Jul 21, 1999.1
About
His advertising career has led him to be known as the "Father of Advertising."
From Wikipedia’s article on David Ogilvy, shared under CC BY-SA 4.0.2
Companies
Early life and education
David Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey, in England. His mother was Dorothy Blew Fairfield, daughter of Arthur Rowan Fairfield, a civil servant from Ireland. His father, Francis John Longley Ogilvy, was a stockbroker.
He was the first cousin once removed of the writer Rebecca West and of Douglas Holden Blew Jones, who was the brother-in-law of Freda Dudley Ward and the father-in-law of Antony Lambton, 6th Earl of Durham. Ogilvy attended St Cyprian's School, Eastbourne, on reduced fees because of his father's straitened circumstances and won a scholarship at age thirteen to Fettes College, in Edinburgh. In 1929, he again won a scholarship, this time in history, to Christ Church, Oxford. He left Oxford after two years, having failed his exams.
In 1931, he became a kitchen hand at the Hotel Majestic in Paris. After a year, he returned to Scotland and started selling AGA cooking stoves, door-to-door. His success at this marked him out to his employer, who asked him to write an instruction manual, The Theory and Practice of Selling the AGA Cooker, for the other salesmen. Thirty years later, Fortune magazine editors called it the finest sales instruction manual ever written.
After seeing the manual, Ogilvy's older brother, Francis Ogilvy—the father of actor Ian Ogilvy—showed the manual to management at the London advertising agency Mather & Crowther, where he was working. They offered the younger Ogilvy a position as an account executive, which he took up in 1935.
From Wikipedia’s article on David Ogilvy (this version), CC BY-SA 4.0.
Career
Occupation: entrepreneur, writer, businessperson, economist, advertising person.5
Personal life
Awards
- 1967Commander of the Order of the British Empire11
Links
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataDavid Ogilvy on Wikidata
- 2WikipediaDavid Ogilvy on Wikipedia
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- 11WikidataDavid Ogilvy: award, on Wikidata
- 12WikidataOgilvy, Founder
- 13Wikimedia CommonsDavid Ogilvy photo by Advertising Hall of fame, Copyrighted free use