Giovanni Agnelli

The son of Edoardo Agnelli and Aniceta Frisetti, a landowning family who grew up in families rooted in the business, entrepreneurial, and financial environment of Turin on the eve of its industrialization, he was born in 1866 in Villar Perosa, a small town near Pinerolo in Piedmont, which is still the main home and burial place of the Agnelli family. His father, the mayor of Villar Perosa, died at age 40, when Agnelli was five. He studied at the Collegio San Giuseppe in Turin and then embarked on a military career.

In 1893, Agnelli returned to Villar Perosa, where he followed in his father's footsteps and became mayor in 1895, a post that he held until his death in 1945; he was succeeded by his grandson, Gianni Agnelli, whom he took care of since his son, Edoardo Agnelli, died in a plane accident in 1935.

During the late 19th century, Agnelli heard about the invention of the then-new horseless carriage and immediately saw an opportunity for using his engineering and entrepreneurial skills. In 1898, he met Count Emanuele Cacherano di Bricherasio, who was looking for investors for his horseless carriage project. Agnelli sensed the opportunity, and Fiat was founded in 1899.

He married Clara Boselli, and they had two children – Aniceta Caterina (1889–1928) and Edoardo (1892–1935). As of 2000, from Agnelli and Boselli came over seventy descendants between children, nephews, and spouses.

On 11 July 1899, Agnelli was part of the group of founding members of Fiat S.p.A., an acronym for Fabbrica Italiana di Automobili Torino, which became Fiat; he paid $400 for his share. One year later, he was the managing director of the new company and became the chairman in 1920. The first Fiat plant opened in 1900 with 35 staff making 24 cars. The company was known from the beginning for the talent and creativity of its engineering staff. By 1903, Fiat made a small profit and produced 135 cars growing to 1,149 cars by 1906. The company then went public selling shares via the Milan stock exchange. Agnelli began purchasing all the shares he could to add to his holdings. During this time, he overcame scandals and labour problems, such as in the Biennio Rosso. He asked Giovanni Giolitti to intervene militarily to clear up Fiat's factories; Giolitti refused. When the revolt died down and a workers' delegation, after a failed attempt at self-management, handed him the keys to the factories by demobilizing the armed pickets, he did not seek retaliation. He offered a new contract to workers with wages linked to productivity in a period of economic stagnation.

During World War I, Agnelli became involved with the financier Riccardo Gualino in the transport of United States aid to Europe in 1917. They invested in two enterprises in the United States; the Marine & Commerce Corporation of America exported coal and the International Shipbuilding Company made motorized vessels. These companies failed when the war ended since they were structured to meet wartime demand but had returned large profits to their owners. In early 1918, Agnelli and Gualino made an attempt to take over Credito Italiano. They did not succeed but joined the board of directors of the bank. Agnelli was vice-president of Gualino's SNIA S.p.A. from 1917 to 1926. In the early 1920s, SNIA began to manufacture artificial textile fibres. Suffering from debt, Agnelli offered to help Gualino in exchange for Fiat shares, and by 1927 he became the major shareholder of Fiat.

In 1920, Gualino and Agnelli participated in recapitalization of the private bank Jean de Fernex and bought a third of the shares of Alfredo Frassati, publisher of La Stampa. Gualino and Agnelli were also involved in a proposal to link Milan, Genoa, and Turin with a high-speed railway and in various projects in cement and automobiles. Their partnership broke up around 1926 due to Gualino's investments in the French automobile industry.

After World War I, Fiat jumped from 30th to third place among Italian industrial companies. The first Ford Motor Company factory was opened four years after Fiat was founded. In 1906, the first Fiat car dealer in the United States was established at a location in Manhattan on Broadway. A monarchist, Agnelli sought to create a non-ideological, centrist political formation of Atlanticist and pro-European persuasion that sought modernizing, internationalist capitalism in contrast to the left and opposed to the populist, nationalist, or fascist right. He was a supporter of Giolitti. Before joining the National List of 1924, he was tempted by the Economic Party for the 1919 Italian general election. He filled several prestigious positions between the two wars and remained focused and propelled Fiat to the international arena.