Henry Parsons Crowell

Founder of the Quaker Oats Company

Henry Parsons Crowell (January 27, 1855, in Cleveland, Ohio – 1944) was an American businessman and philanthropist. In 1881, Crowell purchased the Quaker Mill Company, and subsequently the brand name Quaker, and launched the first breakfast cereal advertising campaign in a magazine.2

From Wikipedia’s article on Henry Parsons Crowell (this version), CC BY-SA 4.0.

Born 1855, died 1943.1

About

He also purchased the bankrupt Quaker Oat Mill Company. In 1901, he founded the Quaker Oats Company.

From Wikipedia’s article on Henry Parsons Crowell, shared under CC BY-SA 4.0.2

Companies

Career

Occupation: businessperson.4

As the founder of the Quaker Oats Company, Henry Parsons Crowell helped influence the eating habits of Americans and in the process helped to create new methods of marketing and merchandising.

Crowell spent much of his life in business and philanthropy. For 40 years he was the chairman of the Board of Trustees of the Moody Bible Institute. The Henry Parsons Crowell and Susan Coleman Crowell Trust carefully states that the purpose of their personal family trust is to fund the teaching and active extension of the doctrines of evangelical Christianity.

From Wikipedia’s article on Henry Parsons Crowell (this version), CC BY-SA 4.0.

Sources

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