John Murphy

British branding consultant, born 1946

John Matthew Murphy (born 1944, Essex) is a British marketing consultant who first described the process of branding. He also pioneered the art of brand valuation, that is, measuring the accounting value of a company's brands as assets, and in so doing, he stimulated the development of branding as an aspect of business.2

From Wikipedia’s article on John Murphy (this version), CC BY-SA 4.0.

Born Feb 1944.1

Companies

Sources

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