Louis B. Rosenberg

Louis Rosenberg was born in 1969. His parents purchased his first computer in 1980 and he began writing programs. He has said, "If I spelled things wrong it would give me a syntax error and let me try again... that's a helpful feature for someone who is dyslexic."

Rosenberg earned a B.S. (1991), M.S. (1993), and Ph.D. (1994) in Mechanical Engineering from Stanford University. His daughter, Zoe Rosenberg, is an animal rights activist.

From 1991 to 1994, Rosenberg was a researcher of virtual and augmented reality at Stanford University, NASA Ames Research Center, and Air Force Research Laboratory (formerly Armstrong Laboratory).

In 1993, Rosenberg founded a virtual reality and haptics company Immersion Corporation, and served as its CEO until 2000.

In 1999, Logitech released the first haptic-enabled computer mouse using FEELit technology he developed with other researchers at Immersion Corporation. As CEO, he brought the company public on NASDAQ in 1999 and it remains public today trading as "IMMR" as a part of Russell 2000 component.

In 2002, Rosenberg founded Outland Research, a company that developed augmented reality technology.

In 2005, Rosenberg joined the faculty of California Polytechnic as an assistant professor. Later, he became the Cotchett Endowed Professor of Educational Technology at Cal Poly.

In 2014, Rosenberg founded Unanimous A.I. on the basis of a novel technology known as Artificial Swarm Intelligence, which is based on the decision-making abilities of biological swarms and is used to enhance the collective intelligence of networked human groups.

Rosenberg has been a vocal critic of the potential risks that virtual reality, augmented reality, and artificial intelligence pose to society in recent years. He has written about these technologies for VentureBeat and Big Think.

In 2023, Rosenberg wrote and produced the short film "Privacy Lost" about the manipulative risks of artificial intelligence and augmented reality. The film won awards at the Hong Kong Indie Film Festival, the Santa Cruz Film Festival, and the Rio de Janeiro World Film Festival.

In 2024, Rosenberg's Our Next Reality was published by Hachette Book Group. The book is about the impacts that artificial intelligence and mixed reality will have on society.