Ted Bates

Work for Tobacco Industry

A one-page, 1967 Tobacco Institute document is the text of a proposed print ad designed to confuse the public about the link between smoking and lung cancer. It was one of five ads drafted and tested by Ted Bates & Company, Inc. Advertising for the Tobacco Institute in the wake of the publication of the 1967 Surgeon General's Report, The Health Consequences of Smoking.COMMUNISM CAUSES CANCER

You don't believe it? Well, wait a second. Let's use the same kind of statistical analysis the Public Health Service is using to 'prove' that cigarettes cause cancer. We'll use only statistical facts taken from bona fide population surveys.

Americans smoke a lot and some of them die of lung cancer. The Dutch smoke less than Americans, but more of them die of lung cancer.

The Australians smoke a lot and some of them die of lung cancer. The British smoke as much as the Australians, but twice as many British have lung cancer.

One statistical inference is very clear. In each pair of countries, the higher cancer rate is in the country closer to the Iron Curtain...By the same means that some public servants are using to indict cigarettes, we've just proved that Communism causes cancer. But you know and we know, Communism is not guilty. And nobody yet knows about cigarettes."

Bates died on May 30, 1972; services were held at St. James' Episcopal Church in Manhattan.