Wally Olins
Photo: Mathias de lyon, CC BY-SA 4.0, via Wikimedia Commons12

Wally Olins

British brand consultant

Wallace Olins CBE (19 December 1930 – 14 April 2014) was a British branding consultant specializing in corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as chairman of both.2

From Wikipedia’s article on Wally Olins (this version), CC BY-SA 4.0.

Born Dec 19, 1930, died Apr 14, 2014.1

About

Olins advised organisations on identity, branding, communication and related matters, including 3i, Akzo Nobel, Repsol, Q8, the Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London. He also advised McKinsey and Bain. He pioneered the concept of the nation as a brand and worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal and Lithuania.

From Wikipedia’s article on Wally Olins, shared under CC BY-SA 4.0.2

Companies

Early life and education

  • Date not recordedHighgate School3
  • Date not recordedSt Peter's College3

Career

Occupation: advertising person.6

Personal life

  • BornDec 19, 1930, London7
  • CitizenshipUnited Kingdom8

Awards

  • Date not recordedCommander of the Order of the British Empire9

Sources

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