Private company

Asda Mobile

British virtual network operator

Asda Mobile is a mobile virtual network operator (MVNO) in the United Kingdom operated by Asda and using the Vodafone network. Asda Mobile is available in over 360 stores across the UK and online through purchasing either a SIM card (standard, micro or nano SIM) or through an Asda Mobile handset.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

Apr 2007Founded1

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Asda Mobile is a mobile virtual network operator (MVNO) in the United Kingdom operated by Asda and using the Vodafone network. Asda Mobile is available in over 360 stores across the UK and online through purchasing either a SIM card (standard, micro or nano SIM) or through an Asda Mobile handset.2

Corporate structure

Asda Mobile is part of a group headed by Walmart. 69 entities, 12 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Asda Mobile was founded in 2007, and was only available in 51 of Asda's stores at first. The network was launched in response to lack of transparency among other retailers about their mobile offers and was directly competing with Tesco Mobile.

The network originally running on Vodafone infrastructure until 2013, when it switched to EE. A return to Vodafone was announced in October 2020, with customers being switched over in February 2021.

In June 2023, Asda Mobile's network operator Vodafone began phasing out 3G coverage.

From Wikipedia’s article on Asda Mobile, shared under CC BY-SA 4.0.3

Products and brands

Asda Mobile previously used the EE network before reverting to Vodafone in 2021. The move brought additional features, including WiFi Calling and unlimited data plans, but was criticised for requiring customers to switch sim cards. During the switch, customers were provided with a free month for their bundle.

Asda Mobile currently has no fees to customers for the use of roaming in EU countries with a fair usage data cap of 5GB.

From Wikipedia’s article on Asda Mobile, shared under CC BY-SA 4.0.3

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. Apr 2007Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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