The story
The name Aviance UK was adopted following the acquisition of Reed Aviation, Midland Airport Services and British Midland International's ground handling activities, which merged with the Go-Ahead owned company Gatwick Handling.
On 31 August 2004, Aviance acquired full ownership of Plane Handling, purchasing the remaining 50% shareholding from its then joint venture partner Virgin Aviation for £20 million.
From Wikipedia’s article on Aviance UK, shared under CC BY-SA 4.0.4