Private company

Fenty Beauty

Logo: Fenty Beauty, PD, via Wikipedia3

Cosmetics brand launched by Rihanna

Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by singer Rihanna and luxury goods conglomerate LVMH, launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release.2 It employed 200 people.1 It is part of Coty.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

Sep 8, 2018Founded1
Fenty Beauty (24990039168)
Photo: Paul VanDerWerf from Brunswick, Maine, USA, CC BY 2.0, via Wikimedia Commons4

Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by singer Rihanna and luxury goods conglomerate LVMH, launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release.2

Corporate structure

Fenty Beauty is part of a group headed by JAB Holding Company. 224 entities, 44 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • JAB Holding Company Frechen, Germany
    • Coty 38% · New York, Delaware, United States
      • Fenty Beauty 425 Market Street
      • Clairol Subsidiary
      • Kylie Cosmetics Subsidiary · Oxnard
      • Max Factor Subsidiary · Los Angeles
      • OPI Products Subsidiary · North Hollywood
      • Vivienne Westwood Subsidiary · London, United Kingdom
      • Wella Subsidiary · Darmstadt
      • Bourjois Subsidiary · France
      • Chi Chun Industrial Co. Ltd. Subsidiary · Hong Kong
      • Coty Arabia Trading Company LLC Subsidiary · Saudi Arabia
      • Coty Argentina S.A. Subsidiary · Argentina
      • Coty Asia Pte. Ltd. Subsidiary · Singapore
      • Coty Australia Holdings PTY Ltd. Subsidiary · Australia
      • Coty Australia Legacy Pty. Limited Subsidiary · Australia
      • Coty Australia PTY. Limited Subsidiary · Australia
      • Coty Beauty Austria GmbH Subsidiary · Austria
      • Coty Beauty Germany GmbH Subsidiary · Germany
      • Coty Beauty Portugal S.A. Subsidiary · Portugal
      • Coty Beauty South Africa (PTY) Ltd. Subsidiary · South Africa
      • Coty Beauty Spain, S.L.U. Subsidiary · Spain
      • Coty Beauty Swiss Sàrl Subsidiary · Switzerland
      • Coty Beauty Vietnam Company Limited Subsidiary · Vietnam
      • Coty Belgium N.V. Subsidiary · Belgium
      • Coty Brands Group Limited Subsidiary · United Kingdom
      • Coty Brands Management GmbH Subsidiary · Germany
      • and 78 more
    • JDE Peet's Subsidiary · 51% · Amsterdam, Netherlands
      • Jacobs Douwe Egberts DK ApS Subsidiary · Middelfart, Denmark
      • Jacobs Douwe Egberts Norge AS Subsidiary · Nesttun, Norway
      • JACOBS DOUWE EGBERTS International B.V. Subsidiary · 100% · Amsterdam, Netherlands
      • JACOBS DOUWE EGBERTS NL B.V. Subsidiary · 100% · Utrecht, Netherlands
      • JACOBS DOUWE EGBERTS Treasury B.V. Subsidiary · 100% · Amsterdam, Netherlands
    • Bally Subsidiary · Caslano
      • Bally Wiener Schuhfabrik Subsidiary · Austria
    • Coffee & Bagel Brands Subsidiary · Denver, United States
      • Bruegger's Subsidiary · Burlington
      • Caribou Coffee Subsidiary · United States
      • Manhattan Bagel Subsidiary · United States
      • Noah's New York Bagels Subsidiary · United States
    • Douwe Egberts Subsidiary · Amsterdam, Netherlands
    • Einstein Bros. Bagels Subsidiary · Lakewood
    • Intelligentsia Coffee Subsidiary · Chicago
    • Jimmy Choo Ltd Subsidiary · London
    • Keurig Dr Pepper Subsidiary · Burlington
    • Krispy Kreme Subsidiary · Winston-Salem, North Carolina, United States
      • Krispy Kreme UK Subsidiary · Camberley
      • 10. Subsidiary · British Columbia, Canada
      • 11. Subsidiary · Delaware, United States
      • 12. Subsidiary · Canada
      • 13. Subsidiary · Australia
      • 14. Subsidiary · North Carolina, United States
      • 15. Subsidiary · Japan
      • 16. Subsidiary · United Arab Emirates
      • 18. Subsidiary · North Carolina, United States
      • 19. Subsidiary · United Kingdom
      • 20. Subsidiary · Australia
      • 21. Subsidiary · Ireland
      • 22. Subsidiary · Mexico
      • 23. Subsidiary · Mexico
      • 24. Subsidiary · New Zealand
      • 25. Subsidiary · Mexico
      • 26. Subsidiary · Delaware, United States
      • 27. Subsidiary · United Kingdom
      • 28. Subsidiary · United Kingdom
      • 29. Subsidiary · Delaware, United States
      • 30. Subsidiary · Delaware, United States
    • Mighty Leaf Tea Subsidiary · San Rafael
    • Panera Bread Subsidiary · Sunset Hills
    • Peet's Coffee Subsidiary · Emeryville, California, United States
    • Pret a Manger Subsidiary · London, United Kingdom
      • Petit Pret Subsidiary
      • Veggie Pret Subsidiary
    • Stumptown Coffee Roasters Subsidiary · Portland
    • Reckitt Stake · 6% · Slough, United Kingdom
      • RECKITT BENCKISER GROUP PLC Slough, United Kingdom
        • RECKITT BENCKISER (BANGLADESH) LIMITED Subsidiary · Slough, United Kingdom
        • RECKITT BENCKISER (BRANDS) LIMITED Subsidiary · Slough, United Kingdom
        • RECKITT BENCKISER (ENA) B.V. Subsidiary · Slough, United Kingdom
        • RECKITT BENCKISER (ROMANIA) SRL Subsidiary · Slough, United Kingdom
        • RECKITT BENCKISER CORPORATE SERVICES LIMITED Subsidiary · Slough, United Kingdom
          • 1 more
        • RECKITT BENCKISER INVESTMENTS LIMITED Subsidiary · Slough, United Kingdom
        • RECKITT BENCKISER PAKISTAN LIMITED Subsidiary · Slough, United Kingdom
      • Mead Johnson Subsidiary · Glenview, Illinois, United States
      • Reckitt Benckiser (Germany) Subsidiary · Heidelberg, Germany
      • Reckitt Benckiser (Italy) Subsidiary · Milan, Italy
      • CANTERBURY SQUARE HOLDINGS S.A R.L. (CANTERBURY SQUARE HOLDINGS S.À R.L.) Subsidiary · Slough, United Kingdom
        • CENTRAL SQUARE HOLDING B.V. Subsidiary · Slough, United Kingdom
          • 6 more
      • ERB TRADING LIMITED Subsidiary · Slough, United Kingdom
      • LANCASTER SQUARE HOLDINGS SL Subsidiary · Slough, United Kingdom
        • RECKITT BENCKISER (LANKA) LIMITED Subsidiary · Slough, United Kingdom
        • RECKITT BENCKISER HEALTHCARE (UK) LIMITED Subsidiary · Slough, United Kingdom
      • LONDON INTERNATIONAL TRADING (ASIA) LIMITED Subsidiary · Slough, United Kingdom
      • MEAD JOHNSON DO BRASIL COMÉRCIO E IMPORTAÇÃO DE PRODUTOS DE NUTRIÇÃO LTDA Subsidiary · Sao Paulo, Brazil
      • MEAD JOHNSON NUTRICIONALES DE MEXICO, S. DE R.L. DE C.V. Subsidiary · Mexico City, Mexico
      • MEAD JOHNSON NUTRITION (ASIA PACIFIC) PTE. LTD. Subsidiary · Singapore, Singapore
      • MEAD JOHNSON NUTRITION (CANADA) CO. Subsidiary · Slough, United Kingdom
      • MEAD JOHNSON NUTRITION (INDIA) PRIVATE LIMITED Subsidiary · Mumbai, India
      • MEAD JOHNSON NUTRITION (PHILIPPINES), INC. Subsidiary · Makati City, Philippines
      • MEAD JOHNSON NUTRITION (VIETNAM) COMPANY LIMITED (CÔNG TY TNHH MEAD JOHNSON NUTRITION (VIỆT NAM)) Subsidiary · Ho Chi Minh City, Vietnam
      • MEAD JOHNSON NUTRITION COLOMBIA LTDA Subsidiary · Bogota, Colombia
      • MJN INTERNATIONAL HOLDINGS (UK), LTD. Subsidiary · Slough, United Kingdom
      • RB (HEALTH) COLOMBIA S.A.S. Subsidiary · Bogota, Colombia
      • RB (HEALTH) MALAYSIA SDN. BHD. Subsidiary · Kuala Lumpur, Malaysia
      • RB HEALTH PERU S.R.L. Subsidiary · Slough, United Kingdom
      • RB SALUTE MEXICO SA DE CV Subsidiary · Slough, United Kingdom
      • RECKITT BENCKISER (BRASIL) LTDA. Subsidiary · Sao Paolo, Brazil
      • Reckitt Benckiser (Czech Republic), spol. s r.o. Subsidiary · Czechia
      • RECKITT BENCKISER (HEALTH) HOLDINGS LIMITED Subsidiary · Slough, United Kingdom
        • RB UK COMMERCIAL LIMITED Subsidiary · Slough, United Kingdom
        • RECKITT BENCKISER HEALTH LIMITED Subsidiary · Slough, United Kingdom
      • RECKITT BENCKISER (INDIA) PRIVATE LIMITED Subsidiary · Gurugram, India
        • RECKITT BENCKISER HEALTHCARE INDIA PRIVATE LIMITED Subsidiary · Gurgaon, India
      • and 16 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

Leadership

Who has led Fenty Beauty, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Rihanna2017–now
20202025

Products and brands

  • cosmetics

Listed on Wikidata.1

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Timeline

  1. Sep 8, 2018Founded Founded1
  2. 2017New chief executive Rihanna becomes CEO1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4