Panera Bread

In November 2010, Panera Bread relocated its headquarters to Sunset Hills while vacating its Richmond Heights headquarters and Brentwood, Missouri offices. The company leased additional space for its headquarters in 2013.

Ordering and delivery

In May 2014, Panera unveiled "Panera 2.0", a series of integrated technologies including new capabilities for digital ordering, payment, operations, and consumption. It includes tablet kiosks with iPads, which the company calls Fast Lane, where customers may place an order and pay without approaching the counter. Customers can also place orders and pay via an app on their smartphone or tablet. In 2017, digital orders accounted for over $1 billion in orders or 26% of sales.

The company introduced delivery services in May 2018, servicing 897 cities in 43 states and employing its own drivers. According to the company, this created 13,000 jobs.

2010s

Every Paradise Bakery & Café location was rebranded in September 2015 as Panera Bread.

In the fourth quarter of 2015, Panera acquired a majority stake in Tatte Bakery & Café, a bakery-cafe concept chain with locations in the Boston area, later opening in metro Washington D.C.

On March 23, 2016, Panera opened its 2,000th location, a cafe in Elyria, Ohio.

In January 2017, Panera announced its food menu was free of artificial colors, flavors, sweeteners, and preservatives.

JAB Holding Company acquired the company on July 11, 2017, for $7.5 billion.

On November 8, 2017, Panera announced that founder Ron Shaich was stepping down as CEO, and company president Blaine Hurst would take over. Shaich remained chairman. The company also announced the acquisition of Au Bon Pain.

Panera divested Tatte Bakery & Café to Act III Holdings, LLC, owned by Shaich in January 2018.

In January 2018, the company formed a consulting business to help restaurants remove artificial ingredients from their menus.

On April 2, 2018, Brian Krebs reported that the Panera Bread website had leaked between 7 million and 37 million customer records— including names, email, and physical addresses, customer loyalty account numbers, birthdays, and last four digits of the customers' credit card numbers— for at least eight months before the site was taken offline. Panera was notified privately about the vulnerability in August 2017 but failed to fix it until after it was disclosed publicly eight months later. Panera said the leak affected fewer than 10,000 customers and had been fixed.

2020s

On October 28, 2020, Panera announced they would add pizza to their menu to increase dinner options for customers.

Panera announced on August 25, 2021, that it had merged with Caribou Coffee and Einstein Bros. Bagels to form Panera Brands.

In August 2022, the company announced that it was testing the use of artificial intelligence in its drive-thru lanes via two locations in upstate New York. It used OpenCity's voice ordering technology, Tori. At the time of the announcement, roughly 45% of the chain's locations had drive-thru lanes. In making this move, the firm was joining other firms in the restaurant industry, like McDonald's, Burger King, and Taco Bell, and it came on top of other uses of artificial intelligence at the chain.

In September 2022, Panera announced that legacy St. Louis Bread Co. locations outside St. Louis City and St. Louis County would be rebranded as Panera when remodeled, with locations in the inner core of the metro retaining the Bread Co. name. One location in St. Louis County is named Panera as it is a prototype of the "Next Gen" restaurant design.

In mid-2023, Panera moved its headquarters from Sunset Hills to Fenton, Missouri, downsizing the square footage by more than half. The move preceded two rounds of corporate layoffs in late 2023 and 2024.

In December 2023, it was learned that Panera Bread confidentially filed to go public again. The company was last publicly traded in 2017 before being acquired by JAB Holding for $7.5 billion.

In April 2024, Panera launched a major menu overhaul marketed as the "New Era at Panera," which the company described as the most significant menu transformation in its history. The update involved discontinuing categories such as flatbread pizzas and grain bowls to refocus on core offerings like soups, salads, and sandwiches. The change introduced over 20 new or enhanced items with larger portions and lower price points in a strategic effort to improve value and increase customer traffic.

On February 14, 2025, Ken Rosenthal, the founder of St. Louis Bread Company, died at age 81 due to complications from Alzheimer's disease.

In March 2025, the company named Paul Carbone its new CEO.

In July 2025, it was announced that the company was continuing a move begun in 2024 to a "par-baked" model for its restaurants, closing down existing dough-making facilities, and laying off employees. This model has restaurants receive partially-baked ("Par-baked") frozen bread which is finished in the store instead of freshly baked every day. The company has also been reportedly rolling back their "clean food guidelines" which previously advocated for stances against antibiotics and hormones, and for animal welfare.

Charged Lemonade lawsuits

On September 10, 2022, 21-year-old Sarah Katz, a student at the University of Pennsylvania, purchased and consumed a "supercharged" lemonade drink from a Panera location in Philadelphia. Allegedly, Katz was unaware of the high caffeine content of the drinks, which has been criticized as extremely dangerous; a 20-US-fluid-ounce (590 ml) Panera Charged Lemonade contained 260 mg of caffeine, equivalent to four espresso shots, and the 30-ounce (890 mL) lemonade contained 390 mg (six espressos). Katz suffered from Long QT Type 1 Syndrome, a heart condition that can result in an irregular heartbeat in certain situations. On the same day, Katz went into cardiac arrest while at another restaurant and was transported to the Pennsylvania Presbyterian Hospital, where she suffered another arrest and was then pronounced dead.

In October 2023, Katz's parents sued Panera for the wrongful death of their daughter caused by misleading labeling and description of the drink. Later in October, amid reports that dispensers had been moved behind the counter to limit access, Panera changed labeling for the drink, noting its caffeine content and need for moderation, and warning potentially sensitive consumers.

In December 2023, a second individual was reported as having died after consuming Panera's Charged Lemonade. The individual, Dennis Brown, died at age 46 after reportedly consuming three servings of Charged Lemonade at a Panera location in Fleming Island, Florida. Brown had high blood pressure, a developmental delay, attention deficit hyperactivity disorder (ADHD), and a chromosomal disorder that caused a mild intellectual disability and blurry vision, according to a wrongful death lawsuit filed by family members. Social media commentators began to nickname the drink "the lemonade that kills you".

The caffeine content was later reduced by Panera in December 2023, with the 30-ounce drink reduced to 237 mg and the 20-ounce to 158 mg. In May 2024, the company announced they would begin phasing out the drink.

Delivery costs

In February 2024, Panera settled a class-action lawsuit for $2 million, which accused the company a year beforehand of misleading customers from 2020 to 2021 about its costs for delivery orders. Panera did not admit fault in the settlement.

2026 Data breach and class action

On January 28, 2026, Panera Bread was hit by a cyber attack, along with other companies including Bumble and Match. The company revealed that contact information was the data involved. Later reporting noted that the aggressor was ShinyHunters, that they stole information on around 5 million people (14 million records), and subsequently leaked this information to the dark web. Two class action lawsuits were filed against the company shortly after, citing Panera Bread's failure to properly secure the personal information that was stolen.