Relocation to Cologne
In March 1929 General Motors purchased a controlling 80% holding in Opel. Henry Ford's reaction was a prompt decision to build a complete Ford auto-factory in Germany, and before the end of 1929 a site at Cologne made available by the mayor of the city, Konrad Adenauer, was acquired by Ford. The 170,000 m2 site was originally intended to support an annual production of 250,000 cars, suggesting a continuation of the spirit of boundless economic optimism that seized western industry in the months preceding the 1929 Wall Street crash. Locating the plant directly beside the Rhine ensured that, as with Ford's other principal European manufacturing locations in Manchester, Dagenham and Berlin, there was excellent access to the water transport network. On 2 October 1930, Henry Ford, then aged 67, together with Adenauer, aged 55, laid the foundation stone for the Cologne Ford Plant: construction, which cost 12 million marks, progressed rapidly. The assembly operation in Berlin came to an end on 15 April 1931, and on 4 May 1931 the first Cologne-produced Ford rolled off the production line. The first vehicle produced was a Ford Model A based truck which, whether by coincidence or by design, would also be the first vehicle produced by Ford's new plant at Dagenham, England in October 1931. From that time, an increasing proportion of the Ford vehicles sold in Germany were also made locally, rather than being imported. The Model A was joined at Cologne in 1932 by the Model B.
Small car manufacture started in 1933 with the Ford Köln, a year after its British launch as the Model Y. With 2,453 produced in 1933 alone, the Köln propelled Ford to eighth place in the German passenger car sales charts for that year, but it did not have the same impact in Germany as it did in Britain, and was undercut in price by the small Opel.
The Ford Rheinland was a unique model for the German market, made by fitting a four-cylinder 3285 cc engine into a Model B V-8 chassis; but most products continued to be Detroit designs albeit with local names.
The Eifel was the German version of the 10 HP model which was sold in Britain as the Model C. 61,495 Eifels were produced by Ford Germany between 1935 and 1940, which was well over half of all the German Fords produced in the period. This enabled Ford's German sales to overtake those of Adler in 1938, making Ford Germany's fourth largest automaker, behind Opel, Mercedes-Benz and DKW. The Eifel was joined in 1939 by the first of the long-running Taunus range.
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Aston Martin Engine Plant
In October 2004, when Aston Martin was a wholly owned subsidiary of Ford, the company set up a dedicated 12,500 square metres (135,000 sq ft) engine production plant within the Ford Niehl plant, with capacity to produce up to 5000 engines a year by 100 specially trained personnel. Like traditional Aston Martin engine production in Newport Pagnell, assembly of each unit is entrusted to a single technician from a pool of 30, with V8 and V12 variants assembled in under 20 hours. By bringing engine production back to within the company, the promise was that Aston Martin would be able to produce small runs of higher performance variants engines.
Marketing
Slogans
Ford's corporate tagline is Eine Idee weiter., meaning “A step ahead” (literally, “An idea further”). This German tagline is used in German speaking countries in Europe.
Models
Current model range
The following tables list Ford production vehicles that were sold in Germany in as of January 2026:
Former Ford Germany model range
This is a list of models produced by Ford Germany prior to the creation of Ford of Europe. Although the Taunus TC and MK3 Ford Cortina were related, the body work and engines were different.
Ford Model A
Ford Model B
Ford Rheinland
Ford Model Y
Ford Köln
Ford Eifel
Ford Taunus G93A "Buckeltaunus"
Ford Taunus P1
Ford Taunus P2
Ford Taunus P3
Ford Taunus P4
Ford Taunus P5
Ford Taunus P6
Ford P7
Ford Taunus TC
Ford Fiesta
Ford Focus
Ford Explorer