Private company

Fujian Motors Group

Logo: Fujian Motors Group, Public domain, via Wikimedia Commons3

Electric vehicle manufacturers of China

The Fujian Motors Group, referred to as Fujian Automobile Group or FJMG, is a wholly state-owned company in Fujian Province. It was established in 1991. It is a large state-owned enterprise in Fujian Province and the largest automobile group company in Fujian Province.2 It is headquartered in Fuzhou.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

1992Founded1

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Fujian Motor Industry Group headquarters (20250126103144)
Photo: N509FZ, CC BY-SA 4.0, via Wikimedia Commons5

The Fujian Motors Group, referred to as Fujian Automobile Group or FJMG, is a wholly state-owned company in Fujian Province. It was established in 1991. It is a large state-owned enterprise in Fujian Province and the largest automobile group company in Fujian Province. The address is located at Fuzhou Hi-Tech Zone Haixi Park Hi-Tech Avenue.2

Corporate structure

Fujian Motors Group sits at the top of its group. 6 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Fujian Motors Group Fuzhou
    • King Long Subsidiary · 15% · Xiamen
    • Fujian Benz Subsidiary · Fuzhou
    • Higer Subsidiary · Suzhou
    • Fujian Benz Automotive Subsidiary
    • Yudo Auto Subsidiary

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Fujian Motors Group reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Stakes and holdings (Wikidata)

Things Wikidata records the company as owning, with the share when stated.1

Products and brands

  • car

Listed on Wikidata.1

Brands

King Long

King Long United Automotive Industry Co., Ltd (Chinese: 厦门金龙联合汽车工业有限公司) or commonly known as King Long (simplified Chinese: 金龙; traditional Chinese: 金龍; pinyin: Jīnlóng, literally, Golden Dragon) is a Chinese bus manufacturer headquartered in Xiamen, Fujian. Founded in December 1988, it is focused mainly on developing, manufacturing and selling large-and-medium-sized coaches and light vans. In 2008, King Long had an 18 percent share of the export market in China. Overseas sales contributed 25 percent of King Long's sales.

Higer

Higer Bus Company Limited, also known as Higer Bus, is a Chinese bus manufacturer based in Suzhou, Jiangsu province. It was established at the end of 1998. HIGER is China's leading exporter of buses and coaches.

Keyton

Keyton also known as Fujian New Longma (NLM) or Fujian Qiteng (FQT) is a brand for MPVs, minivans and vans. It is sold overseas in several developing countries, including Egypt, Philippines, Bolivia, and Chile.

In May 2016, the company NEVS announced that they will take over the Chinese company New Longma (NLM) after acquiring 50% of the New Longma manufacturing plant. On May 12, 2016, the formal contract was signed in Fujian. On 18 August 2016, NEVS officially took over Chinese vehicle company New Longma (NLM) in the Fujian province. At the same time, NLM signed the first contract with Panda New Energy on delivering 35,000 electric logistics delivery vans.

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Keyton V60

Keyton EX80

Keyton M70

Joint venture brand

Fujian Benz

Fujian Benz Automotive Co., Ltd., formerly Fujian Daimler Automotive Co., Ltd., is a light commercial vehicle manufacturing company based in Fúzhōu, and a joint venture between the German Daimler AG, the Chinese state-owned Fujian Motors Group and the Taiwanese China Motor Corporation. Series production of Fujian Daimler's first product range, the Viano transporter, began in April 2010.

Former brand

Soueast Motors

South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, and a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%). Its principal activity is the design, development, production and sale of passenger cars and minibuses sold under the Soueast marque. It also manufactures Mitsubishi brand passenger cars for sale in mainland China.

Southeast has been acquired by Chery in 2024 and is currently producing Jetour brand vehicle.

Yudo Auto

Founded on December 4, 2015 in Putian, Fujian, Yudo Auto (云度) is a new energy vehicle brand with main shareholders are state-owned companies and the local government of Putian, in Fujian Province. Fujian Motors Group has divested from Yudo Auto in 2020.

Yudo π1, electric subcompact crossover inspired by the Haval H1

Yudo π3, electric subcompact crossover

From Wikipedia’s article on Fujian Motors Group, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Subsidiaries

From Wikidata.1

Timeline

  1. 1992Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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