GRWG on Nasdaq
GrowGeneration Corp.
American retail-building materials company, incorporated in Colorado. Summary from the record
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Last updated Oct 19, 2026.
Overview
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- TickerGRWG on Nasdaq1
- IndustryRetail-Building Materials, Hardware, Garden Supply1
- HeadquartersGreenwood Village, Colorado1
- Incorporated inCO2
- Business address5619 Dtc Parkway, Greenwood Village, Co 801112
- Filer categoryNon-accelerated filer, Smaller reporting company2
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GrowGeneration Corp. (together with all of its direct and indirect wholly owned subsidiaries, collectively "GrowGeneration" or the "Company") was incorporated in Colorado in 2014. Since then, GrowGeneration has grown from a small chain of specialty retail hydroponic and organic garden centers to a multifaceted business with diverse assets. Today, GrowGeneration operates two major lines of business: our Cultivation and Gardening segment, composed of our hydroponic and organic gardening business; and our Storage Solutions segment, composed of our benching, racking, and storage solutions business.3 From its latest annual report
Financials
From the company’s reports to the SEC. Every number links to the filing it came from.
Key numbers, fiscal 2025
26.8%Gross margin4
-15.8%Operating margin4
-14.9%Net margin4
-14.4%Revenue growth, 20254
-24.7%Return on equity4
What sells
Revenue by product, business segment and region, as the company reports it to the SEC.
Business segments
Cultivation and Gardening brought in 83% of the revenue GrowGeneration Corp. broke down this way in fiscal 2025.
Business segments by year
| Business segments | 2023 | 2024 | 2025 |
|---|---|---|---|
| Cultivation and Gardening | $194.5M | $163.5M | $134.2M |
| Storage Solutions | $31.4M | $25.4M | $27.5M |
Where the money goes
Where each dollar of revenue went, fiscal 2025
- Selling, general and admin16¢$26.3M
- Other costs84¢$135.3M
- Income tax0¢$191.0K
Out of $161.7M in revenue.4 The company lost money this year.
Financial statements
Every line of the income statement as filed: the last 3 fiscal years, latest first.4
| Period ending | 2025-12-31 | 2024-12-31 | 2023-12-31 |
|---|---|---|---|
| Net sales | $161.7M | $188.9M | $225.9M |
| Cost of sales (exclusive of depreciation and amortization shown below) | $118.5M | $145.1M | $164.6M |
| Gross profit | $43.3M | $43.7M | $61.3M |
| Store operations and other operational expenses | $30.7M | $40.2M | $48.1M |
| Selling, general, and administrative | $26.3M | $29.2M | $29.8M |
| Estimated credit losses (recoveries) | $437.0K | -$58.0K | $955.0K |
| Depreciation and amortization | $11.3M | $19.4M | $16.6M |
| Impairment loss | $130.0K | $6.9M | $15.7M |
| Total operating expenses | $68.9M | $95.7M | $111.1M |
| Loss from operations | -$25.6M | -$52.0M | -$49.8M |
| Other (expense) income | $0 | -$13.0K | $781.0K |
| Interest income | $1.7M | $2.7M | $2.7M |
| Interest expense | $0 | -$70.0K | -$97.0K |
| Total other income | $1.7M | $2.6M | $3.4M |
| Net loss before taxes | -$23.9M | -$49.4M | -$46.5M |
| Provision for income taxes | -$191.0K | -$158.0K | -$32.0K |
| Net loss | -$24.0M | -$49.5M | -$46.5M |
| Net loss per share, basic (in dollars per share) | -$0.40 | -$0.82 | -$0.76 |
| Net loss per share, diluted (in dollars per share) | -$0.40 | -$0.82 | -$0.76 |
| Weighted average shares outstanding, basic (in shares) | 59.7M shares | 60.2M shares | 61.2M shares |
| Weighted average shares outstanding, diluted (in shares) | 59.7M shares | 60.2M shares | 61.2M shares |
No quarter-by-quarter statement was filed.
Every line of the balance sheet as filed: the last 4 fiscal years (annual) or 4 quarters (quarterly), latest first.4
| Period ending | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| Cash and cash equivalents | $30.4M | $27.5M | ||
| Marketable securities | $15.7M | $29.0M | ||
| Accounts receivable, net of allowance for credit losses of $2,109 and $2,177 at December 31, 2025 and 2024, respectively | $10.7M | $7.4M | ||
| Notes receivable, current, net of allowance for credit losses of $214 and $ at December 31, 2025 and 2024, respectively | $507.0K | $1.1M | ||
| Inventory | $38.8M | $40.3M | ||
| Prepaid income taxes | $60.0K | $145.0K | ||
| Prepaid and other current assets | $7.7M | $7.9M | ||
| Total current assets | $103.7M | $113.2M | ||
| Property and equipment, net | $9.8M | $15.5M | ||
| Operating lease right-of-use assets, net | $27.1M | $34.5M | ||
| Intangible assets, net | $3.3M | $8.8M | $16.2M | |
| Goodwill | $2.1M | $1.6M | ||
| Other assets | $1.0M | $814.0K | ||
| TOTAL ASSETS | $147.0M | $174.4M | ||
| Accounts payable | $8.8M | $8.1M | ||
| Accrued liabilities | $3.3M | $2.4M | ||
| Payroll and payroll tax liabilities | $2.6M | $2.7M | ||
| Customer deposits | $4.0M | $2.4M | ||
| Sales tax payable | $872.0K | $1.3M | ||
| Current maturities of operating lease liabilities | $6.5M | $7.4M | ||
| Total current liabilities | $26.0M | $24.3M | ||
| Operating lease liabilities, net of current maturities | $23.0M | $29.6M | ||
| Other long-term liabilities | $544.0K | $352.0K | ||
| Total liabilities | $49.5M | $54.3M | ||
| Common stock; $.001 par value; 100,000,000 shares authorized; 60,090,905 and 59,402,628 shares issued and outstanding as of December 31, 2025 and 2024, respectively | $60.0K | $59.0K | ||
| Additional paid-in capital | $377.1M | $375.7M | ||
| Accumulated deficit | -$279.7M | -$255.6M | ||
| Total stockholders equity | $97.5M | $120.1M | $173.4M | $216.4M |
| TOTAL LIABILITIES AND STOCKHOLDERS EQUITY | $147.0M | $174.4M | ||
| Accounts receivable, allowance for credit loss, current | $2.1M | $2.2M | ||
| Notes receivable, allowance for credit loss, current | $214.0K | $0 | ||
| Common stock, par value (in dollars per share) | $0.00 | $0.00 | ||
| Common stock, shares authorized (in shares) | 100.0M shares | 100.0M shares | ||
| Common stock, shares, issued (in shares) | 60.1M shares | 59.4M shares | ||
| Common stock, shares, outstanding (in shares) | 60.1M shares | 59.4M shares |
| Period ending | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| Cash and cash equivalents | $30.4M | $27.5M | ||
| Marketable securities | $15.7M | $29.0M | ||
| Accounts receivable, net of allowance for credit losses of $2,109 and $2,177 at December 31, 2025 and 2024, respectively | $10.7M | $7.4M | ||
| Notes receivable, current, net of allowance for credit losses of $214 and $ at December 31, 2025 and 2024, respectively | $507.0K | $1.1M | ||
| Inventory | $38.8M | $40.3M | ||
| Prepaid income taxes | $60.0K | $145.0K | ||
| Prepaid and other current assets | $7.7M | $7.9M | ||
| Total current assets | $103.7M | $113.2M | ||
| Property and equipment, net | $9.8M | $15.5M | ||
| Operating lease right-of-use assets, net | $27.1M | $34.5M | ||
| Intangible assets, net | $3.3M | $8.8M | $16.2M | |
| Goodwill | $2.1M | $1.6M | ||
| Other assets | $1.0M | $814.0K | ||
| TOTAL ASSETS | $147.0M | $174.4M | ||
| Accounts payable | $8.8M | $8.1M | ||
| Accrued liabilities | $3.3M | $2.4M | ||
| Payroll and payroll tax liabilities | $2.6M | $2.7M | ||
| Customer deposits | $4.0M | $2.4M | ||
| Sales tax payable | $872.0K | $1.3M | ||
| Current maturities of operating lease liabilities | $6.5M | $7.4M | ||
| Total current liabilities | $26.0M | $24.3M | ||
| Operating lease liabilities, net of current maturities | $23.0M | $29.6M | ||
| Other long-term liabilities | $544.0K | $352.0K | ||
| Total liabilities | $49.5M | $54.3M | ||
| Common stock; $.001 par value; 100,000,000 shares authorized; 60,090,905 and 59,402,628 shares issued and outstanding as of December 31, 2025 and 2024, respectively | $60.0K | $59.0K | ||
| Additional paid-in capital | $377.1M | $375.7M | ||
| Accumulated deficit | -$279.7M | -$255.6M | ||
| Total stockholders equity | $97.5M | $120.1M | $173.4M | $216.4M |
| TOTAL LIABILITIES AND STOCKHOLDERS EQUITY | $147.0M | $174.4M | ||
| Accounts receivable, allowance for credit loss, current | $2.1M | $2.2M | ||
| Notes receivable, allowance for credit loss, current | $214.0K | $0 | ||
| Common stock, par value (in dollars per share) | $0.00 | $0.00 | ||
| Common stock, shares authorized (in shares) | 100.0M shares | 100.0M shares | ||
| Common stock, shares, issued (in shares) | 60.1M shares | 59.4M shares | ||
| Common stock, shares, outstanding (in shares) | 60.1M shares | 59.4M shares |
Cash flow is reported year to date, not quarter by quarter, so there are no separate quarterly figures.
Every line of the cash flow as filed: the last 3 fiscal years, latest first.4
| Period ending | 2025-12-31 | 2024-12-31 | 2023-12-31 |
|---|---|---|---|
| Net loss | -$24.0M | -$49.5M | -$46.5M |
| Depreciation and amortization | $11.3M | $19.4M | $16.6M |
| Estimated credit losses (recoveries) | $437.0K | -$58.0K | $955.0K |
| Share-based compensation | $1.5M | $2.4M | $3.2M |
| Impairment loss on held for sale property and equipment | $130.0K | $0 | $0 |
| Impairment loss related to goodwill and intangible assets | $0 | $6.7M | $15.5M |
| Impairment loss on operating lease right-of-use assets | $0 | $220.0K | $133.0K |
| Loss on asset disposition | $773.0K | $685.0K | $218.0K |
| Change in value of marketable securities | -$796.0K | -$1.3M | -$1.4M |
| Accounts and notes receivable | -$3.2M | $835.0K | -$300.0K |
| Inventory | $1.8M | $24.6M | $13.8M |
| Prepaid expenses and other assets | $91.0K | $477.0K | $3.9M |
| Accounts payable and accrued liabilities | $1.5M | -$3.7M | -$3.0M |
| Operating leases | -$151.0K | -$173.0K | $46.0K |
| Customer deposits | $1.6M | -$3.0M | $1.0M |
| Payroll and payroll tax liabilities | -$66.0K | $486.0K | -$2.5M |
| Sales taxes payable | -$441.0K | $128.0K | -$156.0K |
| Other | $109.0K | $35.0K | $0 |
| Net cash and cash equivalents (used in) provided by operating activities | -$9.4M | -$1.8M | $1.4M |
| Acquisitions, net of cash acquired | -$1.0M | $0 | -$3.0M |
| Purchase of property and equipment | -$536.0K | -$2.0M | -$6.7M |
| Purchase of marketable securities | -$35.7M | -$52.6M | -$98.7M |
| Maturities of marketable securities | $49.8M | $60.2M | $96.8M |
| Proceeds from disposals of assets | $29.0K | $150.0K | $265.0K |
| Net cash and cash equivalents provided by (used in) investing activities | $12.6M | $5.7M | -$11.4M |
| Principal payments on long-term debt | $0 | $0 | -$50.0K |
| Common stock withheld for employee payroll taxes | -$220.0K | -$176.0K | -$263.0K |
| Common stock repurchased | $0 | -$6.0M | $0 |
| Net cash and cash equivalents used in financing activities | -$220.0K | -$6.2M | -$313.0K |
| Net increase (decrease) in cash and cash equivalents | $2.9M | -$2.3M | -$10.3M |
| Right-of-use assets obtained in exchange for new or modified operating lease liabilities | $1.0M | $3.5M | $4.3M |
| Fair value of common stock issued in business combination | $159.0K | $0 | $0 |
| Fair value of contingent consideration | $83.0K | $0 | $0 |
| Cash paid for interest | $0 | $70.0K | $98.0K |
| Non-cash repurchase of liability awards | $0 | $0 | $653.0K |
| Non-cash issuance of a note receivable | $0 | $0 | $299.0K |
| Liability redemption associated with business acquisition | $0 | $0 | $120.0K |
No quarter-by-quarter statement was filed.
Leadership
Who has led GrowGeneration Corp., and when. Pick a name to see everywhere that person has worked.
Chief executive
Chief financial officer
Chief operating officer
20202025
- Chief executive officerDarren Lampert Nov 27, 2019 to now12
- Chief financial officerGregory Kevin Sanders Aug 17, 2022 to now13
- Chief financial officerJeff Lasher Apr 30, 2021 to Apr 14, 202214
- Chief financial officerMonty R. Lamirato Nov 27, 2019 to Apr 6, 202115
- Chief operating officerTony Sullivan Nov 27, 2019 to Nov 5, 202116
Board members and other officers (10)
- OfficerDennis Sheldon Jan 18, 2022 to Jan 18, 202217
- Chief Merchandise OfficerPaul Rutenis Jan 24, 2022 to Feb 15, 202218
- Secretary and VP of LegalStephen Kozey Oct 20, 2021 to Jan 7, 202219
- Board memberStarlett Carter May 8, 2024 to now20
- Board memberEula L. Adams Sep 22, 2021 to now21
- Board memberPaul F. Ciasullo Jr. May 20, 2020 to Aug 15, 202322
- Board memberDarren Lampert Nov 27, 2019 to now12
- Board memberPeter Edward Rosenberg Nov 27, 2019 to Nov 27, 201923
- Board memberSean Stiefel Nov 27, 2019 to Dec 29, 202124
- Board memberStephen Aiello Nov 27, 2019 to now25
Former names
- EasyLife, Corp.Apr 11, 2014 to Apr 11, 20142
Timeline
- Nov 27, 2019New chief executive Darren Lampert becomes CEO12
Filings
190 filings to the SEC since October 2021: 5 annual reports, 15 quarterly reports, 67 major events, 73 insider forms, 14 large holders, 16 other. The latest 20:
- Sep 18, 20264 EDGAR
- Sep 17, 20264 EDGAR
- Sep 17, 20264 EDGAR
- Aug 11, 202610-Q EDGAR
- Aug 11, 20268-K EDGAR
- Jun 22, 20268-K EDGAR
- Jun 16, 20264 EDGAR
- Jun 16, 20264 EDGAR
- Jun 16, 20264 EDGAR
- May 19, 20264 EDGAR
- May 12, 202610-Q EDGAR
- May 12, 20268-K EDGAR
- Apr 28, 2026ARS EDGAR
- Apr 28, 2026DEF 14A EDGAR
- Mar 20, 202610-K EDGAR
- Mar 19, 20268-K EDGAR
- Dec 30, 20258-K EDGAR
- Dec 17, 20254 EDGAR
- Dec 17, 20254 EDGAR
- Dec 17, 20254 EDGAR
The 190 filings since October 2021 can be filtered by form type and year here when JavaScript is on.
Every filing from the last five years, summarized. The full record is on SEC EDGAR.
Insider trades
21 open-market trades by officers, directors and large owners since October 2021: 19 buys and 2 sales. Grants, option exercises and gifts are left out.
| Date | Who | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| May 20, 2026 | ADAMS EULA LDirector | Buy | 4,000 | $1.67 | $6.7K | Form 4 |
| May 18, 2026 | Lampert DarrenCEO | Buy | 64,098 | $1.55 | $99.4K | Form 4 |
| Nov 13, 2025 | Lampert DarrenCEO | Sale | 56,540 | $1.61 | $91.0K | Form 4 |
| Nov 12, 2025 | Lampert DarrenCEO | Sale | 70,280 | $1.74 | $122.3K | Form 4 |
| Sep 22, 2025 | Aiello StephenDirector | Buy | 133,334 | $1.66 | $221.3K | Form 4 |
| Mar 19, 2025 | Salaman MichaelPresident | Buy | 85,465 | $1.21 | $103.4K | Form 4 |
| Mar 19, 2025 | Lampert DarrenCEO | Buy | 82,639 | $1.19 | $98.3K | Form 4 |
| Nov 19, 2024 | Salaman MichaelPresident | Buy | 58,476 | $1.74 | $101.7K | Form 4 |
| Nov 19, 2024 | Lampert DarrenCEO | Buy | 57,467 | $1.75 | $100.6K | Form 4 |
| Aug 27, 2024 | ADAMS EULA LDirector | Buy | 25,000 | $2.02 | $50.5K | Form 4 |
| Aug 15, 2024 | Aiello StephenDirector | Buy | 48,916 | $2.03 | $99.3K | Form 4 |
| Aug 14, 2024 | Aiello StephenDirector | Buy | 51,084 | $1.91 | $97.6K | Form 4 |
| Aug 14, 2024 | Salaman MichaelPresident | Buy | 19,996 | $1.90 | $38.0K | Form 4 |
| Aug 14, 2024 | Lampert DarrenCEO | Buy | 19,996 | $1.90 | $38.0K | Form 4 |
| Aug 13, 2024 | Salaman MichaelPresident | Buy | 85,301 | $1.88 | $160.4K | Form 4 |
| Aug 13, 2024 | Lampert DarrenCEO | Buy | 85,300 | $1.88 | $160.4K | Form 4 |
| Nov 15, 2023 | Salaman MichaelPresident | Buy | 302,766 | $2.35 | $711.5K | Form 4 |
| Nov 15, 2023 | Lampert DarrenCEO | Buy | 21,000 | $2.36 | $49.6K | Form 4 |
| Nov 14, 2023 | Salaman MichaelPresident | Buy | 127,234 | $2.15 | $273.6K | Form 4 |
| Nov 14, 2023 | Lampert DarrenCEO | Buy | 175,000 | $2.11 | $369.2K | Form 4 |
All 21 trades can be filtered by person here when JavaScript is on.
From Forms 4 filed with the SEC.
Major holders
Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.
- VANGUARD GROUP INCSCHEDULE 13G/A, 3 filings Nov 4, 2024 to Jul 29, 202526
- AWM Investment Company, Inc.SCHEDULE 13G, 1 filing May 9, 202527
- ETF MANAGERS GROUP, LLCSC 13G/A, 4 filings Feb 14, 2022 to Feb 14, 202328
- Gotham Green Partners LLCSC 13G/A, 1 filing May 5, 202229
Held by these funds
The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 89. Change is in shares since the quarter before.
| Fund | Shares | Value | Share of the fund | Change |
|---|---|---|---|---|
| AWM Investment Company, Inc. | 3,098,410 | $4.6M | 0.4% | −282,374 |
| Vanguard Capital Management LLC | 2,334,794 | $3.5M | 0.0% | +8,130 |
| Renaissance Technologies LLC | 1,368,636 | $2.0M | 0.0% | −1,974 |
| Monaco Asset Management SAM | 1,199,225 | $1.8M | 0.7% | +25,000 |
| BlackRock, Inc. | 1,160,213 | $1.7M | 0.0% | +50,275 |
| Millennium Management LLC | 856,653 | $1.3M | 0.0% | −170,009 |
| Geode Capital Management, LLC | 611,859 | $905.8K | 0.0% | −50,462 |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. | 584,967 | $865.8K | 0.0% | +125,339 |
| Tidal Investments LLC | 557,435 | $825.0K | 0.0% | −88,398 |
| D. E. Shaw & Co., Inc. | 514,602 | $761.6K | 0.0% | +134,340 |
| Jane Street Group, LLC | 398,530 | $589.8K | 0.0% | +63,234 |
| Primecap Management Co/ca/ | 377,300 | $558.4K | 0.0% | No change |
| Baader Bank Aktiengesellschaft | 365,000 | $540.2K | 0.0% | No change |
| Vanguard Fiduciary Trust Co | 331,562 | $490.7K | 0.0% | +2,226 |
| UBS Group AG | 303,865 | $449.7K | 0.0% | −15,027 |
| Main Street Financial Solutions, LLC | 275,847 | $408.3K | 0.0% | No change |
| State Street Corp | 263,240 | $389.6K | 0.0% | No change |
| Chico Wealth RIA | 227,000 | $336.0K | 0.2% | No change |
| Citadel Advisors LLC | 221,443 | $327.7K | 0.0% | +204,215 |
| LPL Financial LLC | 185,894 | $275.1K | 0.0% | −8,431 |
| Prentice Capital Management, LP | 172,204 | $254.9K | 0.5% | −101,893 |
| Dimensional Fund Advisors LP | 156,691 | $231.6K | 0.0% | −50,058 |
| Two Sigma Investments, LP | 148,751 | $220.2K | 0.0% | +43,798 |
| Savvy Advisors, Inc. | 137,572 | $203.6K | 0.0% | No change |
| Northern Trust Corp | 127,742 | $189.1K | 0.0% | −15,100 |
13F reports cover disclosed long positions in U.S. stocks only.
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1
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- 6
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- 12
- 13
- 14SEC EDGARJeff Lasher, Chief financial officer
- 15
- 16
- 17SEC EDGARDennis Sheldon, Officer
- 18
- 19
- 20SEC EDGARStarlett Carter, Board member
- 21SEC EDGAREula L. Adams, Board member
- 22SEC EDGARPaul F. Ciasullo Jr., Board member
- 23SEC EDGARPeter Edward Rosenberg, Board member
- 24SEC EDGARSean Stiefel, Board member
- 25SEC EDGARStephen Aiello, Board member
- 26
- 27
- 28
- 29