1y return−1.9%S&P 500 +20.9%
3y return+69.3%S&P 500 +68.5%
5y return−4.9%S&P 500 +74.5%
These returns are for its stock picks as disclosed on Form 13F: last quarter's holdings, valued at this quarter's prices. They miss trades within each quarter, short positions, options, bonds, cash and fees, so they aren't the returns its clients got.
$100 invested in its stock picks
Since December 31, 2019: $113 against $232 in the S&P 500.2
Prentice Capital Management, LPS&P 500 (SPY)
Top holdings
At the end of June 30, 2026. Change is in shares since the quarter before.2
| Stock | Value | Share of portfolio | Change |
|---|---|---|---|
| OPENOpendoor Technologies Inc | $9.3M | 17.7% | +26.1% |
| NNNextnav Inc | $7.8M | 14.8% | +2.8% |
| JBLUJetblue Awys Corp | $7.0M | 13.3% | +46.8% |
| SNAPSnap Inc | $6.2M | 11.7% | −34.2% |
| PTONPeloton Interactive Inc | $5.4M | 10.3% | +27.6% |
| ULCCFrontier Group Hldgs Inc | $5.0M | 9.4% | +18.3% |
| FRMIFermi Inc | $4.2M | 8.0% | +64.1% |
| CWHCamping World Hldgs Inc | $2.9M | 5.5% | +206.0% |
| Nextnav IncCUSIP 65345N906 | $1.7M | 3.3% | |
| TBCHTurtle Beach Corp | $1.4M | 2.7% | +1.3% |
| NWLNewell Brands Inc | $738K | 1.4% | +5.1% |
| BMBLBumble Inc | $725K | 1.4% | +1580.4% |
| GRWGGrowgeneration Corp | $255K | 0.5% | −37.2% |
| Hydrofarms Hldgs Group IncCUSIP 44888K209 | $13K | 0.0% | −67.6% |
| OPENWOpendoor Technologies Inc | $6,420 | 0.0% | |
| OPENLOpendoor Technologies Inc | $3,668 | 0.0% | |
| OPENZOpendoor Technologies Inc | $3,113 | 0.0% |
Best picks still held
How each current holding has done since the quarter it first appeared in its filings (up to six years back).
| Stock | Held since | Return since | Now worth |
|---|---|---|---|
| NNNextnav Inc | December 31, 2023 | +300.7% | $7.8M |
| ULCCFrontier Group Hldgs Inc | June 30, 2025 | +117.9% | $5.0M |
| NWLNewell Brands Inc | December 31, 2025 | +65.1% | $738K |
| FRMIFermi Inc | March 31, 2026 | +56.8% | $4.2M |
| JBLUJetblue Awys Corp | September 30, 2024 | −12.7% | $7.0M |
| TBCHTurtle Beach Corp | March 31, 2025 | −12.8% | $1.4M |
| OPENWOpendoor Technologies Inc | March 31, 2026 | −18.2% | $6,420 |
| OPENOpendoor Technologies Inc | December 31, 2025 | −20.8% | $9.3M |
| CWHCamping World Hldgs Inc | December 31, 2025 | −21.6% | $2.9M |
| OPENZOpendoor Technologies Inc | December 31, 2025 | −39.9% | $3,113 |
Sold off last quarter
- CALYCallaway Golf Go was $2.0M
- AALAmerican Airlines Group Inc was $1.5M
- GPROGopro Inc was $1.4M
- GRPNGroupon Inc was $1.0M
- COTYCoty Inc was $819K
- Oatly Group AbCUSIP 67421J108 was $218K
Quarter by quarter
| Quarter | Its picks | S&P 500 |
|---|---|---|
| June 30, 2026 | +21.6% | +14.8% |
| March 31, 2026 | −20.1% | −4.6% |
| December 31, 2025 | −6.6% | +2.4% |
| September 30, 2025 | +8.2% | +7.8% |
| June 30, 2025 | +31.8% | +10.5% |
| March 31, 2025 | −10.1% | −4.6% |
| December 31, 2024 | +24.7% | +2.1% |
| September 30, 2024 | −0.5% | +5.4% |
| June 30, 2024 | +0.1% | +4.0% |
| March 31, 2024 | −0.9% | +10.0% |
| December 31, 2023 | +16.2% | +11.2% |
| September 30, 2023 | +1.9% | −3.6% |
| June 30, 2023 | +10.1% | +8.3% |
| March 31, 2023 | +12.2% | +7.0% |
| December 31, 2022 | +1.4% | +7.1% |
| September 30, 2022 | −8.2% | −5.3% |
| June 30, 2022 | −30.1% | −16.5% |
| March 31, 2022 | −13.6% | −4.9% |
| December 31, 2021 | +0.5% | +10.7% |
| September 30, 2021 | −19.4% | +0.3% |
Sources
Every number on this page points here. Each one links to the public record.
- 1SEC EDGAR: Prentice Capital Management, LP Form 13F filingshttps://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1326150&type=13F-HR&dateb=&owner=include&count=40CIK 1326150
- 2SEC: 13F for the quarter ended June 30, 2026https://www.sec.gov/Archives/edgar/data/1326150/000110465926097213/Filed August 14, 2026 · accession 0001104659-26-097213