HSBC Mexico

Rebranding

They were first known as Banco del Atlantico during the 1980s and later changed to Bital. On January 29, 2004 the entire branch network of Bital (Banco Internacional) was rebranded as HSBC overnight. HSBC saturated newspapers, television and radio, purchased advertising space on every luggage trolley at Mexico City International Airport, on the sides of taxis, on buses, on the plastic bags in which newspapers are delivered, on flower stalls the side of tall buildings around Mexico City. That same day Bital customers received new credit cards with the HSBC logo and notification of changes to their account numbers.

ATM network

HSBC was the first Mexican bank to offer pre-approved personal loans via ATMs, and also has a program called "Niños con Futuro" which allows customers to make charitable donations via ATMs - this idea has since been taken up by HSBC Bank UK. HSBC Mexico also deploys advanced computerized modeling techniques to predict usage patterns for ATMs and ensure that they are best placed for usage and hence profit.

Other Mexican Operations

HSBC México, S.A. Institución de Banca Múltiple (Bank)

HSBC Seguros, S.A. de C.V. (Insurance)