The story
Founded by Leonardo Sierra Monteiro.1
Private company
Logo: InfoPrice, Public domain, via Wikimedia Commons3
Brazilian startup technology business intelligence company focused on physical retail pricing1
InfoPrice is a technology and data company, a Brazilian business intelligence startup focused on pricing and dynamic pricing for retail, created to enable its customers, retailers (supermarkets, hypermarkets, pharmacies) and industries, to improve their margins, increase their sales and better define their pricing strategies, collecting data through proprietary patented hardware, facilitating the monitoring of competitors' prices.2 It was founded by Leonardo Sierra Monteiro.1 It is headquartered in São Paulo.1 It is part of B2W.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 20, 2026.
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InfoPrice is a technology and data company, a Brazilian business intelligence startup focused on pricing and dynamic pricing for retail, created to enable its customers, retailers (supermarkets, hypermarkets, pharmacies) and industries, to improve their margins, increase their sales and better define their pricing strategies, collecting data through proprietary patented hardware, facilitating the monitoring of competitors' prices. One curious fact is that one of its founders, Leonardo Sierra Monteiro, was a child actor in the Disney CRUJ series when he was ten years old, his character was call2
InfoPrice is part of a group headed by Americanas. 3 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.
Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.
Founded by Leonardo Sierra Monteiro.1
Who has led InfoPrice, and when. Pick a name to see everywhere that person has worked.
From Wikidata.1
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