Private company

Metro Pictures

Metro Pictures Corporation was a motion picture production company founded in early 1915 in Jacksonville, Florida, United States.1

Last updated Oct 18, 2026.

Overview

1915Founded1
  • Industryfilm production1
  • HeadquartersLos Angeles1
  • Founded inJacksonville1

Metro Pictures Corporation was a motion picture production company founded in early 1915 in Jacksonville, Florida, United States. It was a forerunner of Metro-Goldwyn-Mayer. The company produced its films in New York, Los Angeles, and sometimes at leased facilities in Fort Lee, New Jersey. It was purchased in 1919.2

The story

Founded by Louis B. Mayer in 1915.1

Metro Pictures was founded as a film distribution company in February 1915 by a number of "exchange men" (exchanges were distribution centers run by Hollywood studios that rented films to movie houses) with Richard A. Rowland as president, George Grombacher as vice-president and Louis B. Mayer as secretary. Grombacher owned exchanges in Portland and Seattle. Rowland and Metro's 2nd vice president James B. Clark were from the Roland & Clark company based in Pittsburgh. Metro was capitalized with $300,000 in cash and founded for the purpose of controlling movie productions for the exchanges. Rowland had been an investor in Alco Films which was a distribution company for a coalition of production companies. Mayer convinced Rowland to set up Metro to replace Alco to avoid being picked up by Paramount, Mutual Film, or Universal. Metro had Rolfe Photoplays, Inc. and Popular Plays and Players moving over from Alco to Metro. Additional production companies working with Metro were Columbia (1915–1917) [not the current Columbia], subsequently CBC Sales until 1918), Quality Picture Corporation, and Dyreda. Mayer left to form his own production unit in 1918.

In 1919, Metro established its Hollywood studio at Lillian Way and Eleanor St. while building its huge studio covering 4 city blocks at Romaine St. and Cahuenga Blvd, which opened in 1920. Its back lot was established in 1920 in Hollywood on N. Cahuenga Boulevard between Willoughby Avenue and Waring Avenue bound by Lillian Way on the east (today home to Red Studios Hollywood).

Metro's first release on March 29, 1915 was Satan Sanderson, a film produced by Rolfe Photoplays which was originally to be distributed by Alco Film Company. Sealed Valley was Metro's first production released on August 2, 1915. William Frederick Jury distributed Metro's films in Britain.

In 1920, the company was purchased by Marcus Loew as a supplier of product for his theater chain. However, Loew was not satisfied with the amount or quality of Metro's output. A few years later in 1924, Loew merged it with the struggling Goldwyn Pictures and shortly Louis B. Mayer Productions then renamed the new entity Metro-Goldwyn-Mayer that year with Mayer in charge (who was never an owner, and was only ever an employee).

From Wikipedia’s article on Metro Pictures, shared under CC BY-SA 4.0.3

Leadership

Who has led Metro Pictures, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. Apr 17, 1924Dissolved Dissolved1
  2. 1915Founded Founded in Jacksonville1

Sources

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