The story
StarLauro Cruises
In 1988, Gianluigi Aponte, founder of the Mediterranean Shipping Company, decided to enter the cruise industry and purchased the Achille Lauro from Flotta Lauro Line. He retained "Lauro" in the company name in honour of his mentor, naming the new cruise line StarLauro Cruises. The original Lauro Lines (Italian: Flotta Lauro) was originally founded in Naples, Italy by Achille Lauro in the 1940s.
In 1990, Mediterranean Shipping Co. purchased the Monterey to sail for their StarLauro Cruises brand. The ship retained the original name she had used while sailing with Matson Lines. Both the Monterey and Achille Lauro would sail under the StarLauro Cruises banner into the early 1990s. In November 1994, the Achille Lauro caught fire off the coast of Somalia while en route to South Africa, with 979 passengers and crew aboard, two of whom died during the evacuation.
StarLauro line went on to acquire the Enrico C from Costa Cruises, renaming the ship Symphony, and the former Cunard Princess, renaming the ship Rhapsody to the fleet.
MSC Cruises
In 1995, StarLauro Cruises was rebranded as MSC Cruises, with the livery changed from the blue funnel star logo to a white funnel with the MSC logo.
In 1997, MSC purchased the Atlantic from Premier Cruise Lines, and renamed the ship Melody.
In the early 2000s, MSC initiated a rapid expansion program, and placed its first new build orders with Chantiers de l'Atlantique shipyard, for 65,000-ton ships. Based on a similar design to the French yard's platform for Festival Cruises, the two-ship order started the aggressive expansion of the cruise line. The line's first new build, the MSC Lirica, debuted in 2003. The Lirica also became the first MSC ship to be christened by Sophia Loren, a tradition that has continued for all but one of the company's new builds. The Lirica was followed by sister ship MSC Opera in 2004.
In 2004, MSC Cruises acquired the fairly newly built European Vision and European Stars from the bankrupt Festival Cruises, renaming the ships MSC Armonia and MSC Sinfonia.
In 2006, the first of the four Musica Class debuted, also built at STX France. The MSC Musica was followed by the MSC Orchestra, MSC Poesia, and the final, slightly modified, MSC Magnifica in 2010.
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In 2015, MSC Cruises announced that the four Mistral class ships had undergone renovation under the Renaissance Programme.
In July 2018, the company announced that it would build a second cruise terminal at PortMiami for its World-class cruise ships as an expansion of its North American program. It was scheduled to be completed in October 2022.
In October 2018, MSC announced an order for four luxury ships of 64,000 gross tons each. These ultra-luxury vessels were to be based on the cruise line's luxury concept, the MSC Yacht Club.
In January 2019, MSC Cruises unveiled the world's first virtual personal cruise assistant — ZOE, an artificial intelligence device designed by Harman International. It is currently featured on MSC Bellissima and MSC Grandiosa, and will be featured on future new builds upon their delivery.
In mid-2020, MSC Cruises suspended most (or all) of their operations for over six months during the COVID-19 pandemic. On 7 January 2021, MSC announced it would restart cruises with the MSC Grandiosa and MSC Magnifica in the Mediterranean. Passengers were initially limited to residents of the Schengen Area.
In June 2021, MSC announced a new luxury subsidiary brand named Explora Journeys, with four vessels planned, beginning with the Explora I.
In March 2022, MSC Cruises signed a multi-year deal with Formula One to become their official cruise partner. They were the title sponsor of the 2023 Belgian Grand Prix.
In January 2023, MSC Cruises announced a new multi-year partnership agreement with the New York Knicks. The deal gets MSC promotion during Knicks home games, including LED signage, virtual-on-court signage, and the opportunity to serve as the presenting partner during in-game t-shirt tosses.
In August 2024, Shipping Italy reported rumors that MSC was in talks with Meyer Turku to build a class of four ships with a gross tonnage of 270,000, which would make it bigger than any other cruise ship at the time.
In April 2025, MSC Cruise Division inaugurated the new MSC Barcelona Cruse Terminal, the first fully owned MSC Cruse terminal
will serve MSC Cruises and MSC's Explora Journeys.
In May 2025, MSC Cruise Division inaugurated the new MSC Miami Cruise Terminal, the world's largest cruise terminal.
On November 7, 2025, MSC Cruise Division inaugurated the new Galveston Cruise Terminal 16, Galveston's fourth cruise terminal.
On December 15, 2025, MSC Cruise Division announced an order of a new class of four ships. With a maximum passenger capacity of 5,400 and approximately 180,000 gross tons gross tons each, the “New Frontier” ships will be delivered annually starting in 2030.
From Wikipedia’s article on MSC Cruises, shared under CC BY-SA 4.0.4