Private company

mybest

Logo: Yasuhiro Yokota, Public domain, via Wikimedia Commons³

Mybest is a Japanese company and product review website based in Tokyo, founded in 2016.¹ It was founded by Tōru Yoshikawa.¹ Its chief executive is Tōru Yoshikawa (since 2016).¹ It is part of SoftBank Group.¹

マイベスト（mybest）は、東京都中央区に本社をおくインターネット企業で、同社が運営する商品比較サービスの名称。LINEヤフー（ソフトバンクグループ）の連結子会社である。² From the Japanese Wikipedia, CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

Oct 16, 2016Founded¹

Industrycomparison shopping website, information and communications industry, review site, service sector, tertiary sector of the economy¹
HeadquartersTokyo¹
Websitemy-best.com
Legal formkabushiki gaisha¹

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Corporate structure

mybest is part of a group headed by SoftBank Group. 464 entities, 45 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

SoftBank Group 東京都港区, Japan
- Arm Holdings 100% · Cambridge, United Kingdom
  - Treasure Data Subsidiary
  - ARM LIMITED Subsidiary · Cambridge, United Kingdom
    - 2 more
- SoftBank Mobile 40.7% · 東京都港区, Japan
  - Agoop Subsidiary · Jingūmae, Japan
  - INCUDATA Subsidiary · Tokyo, Japan
  - CUBIC TELECOM LIMITED Subsidiary · Dublin, Ireland
  - SBパワー株式会社 Subsidiary · 東京都港区, Japan
- mybest Tokyo
- SOFTBANK VISION FUND (AIV M2) L.P. Wilmington, Delaware, United States
  - SVF Endurance (Cayman) Ltd George Town, Cayman Islands
  - SVF Pauling (Cayman) Ltd George Town, Cayman Islands
  - SVF Swift (Cayman) Ltd George Town, Cayman Islands
- Boston Dynamics Subsidiary · 100% · Waltham
- Fortress Investment Group Subsidiary · 100% · New York, New York, United States
  - Sogo & Seibu Subsidiary · 100% · Toshima
    - 1 more
  - Iconia Hospitality Subsidiary · Roppongi Hills, Japan
  - Revolution Studios Subsidiary · New York, New York, United States
  - Drawbridge Long Dated Value Fund II L P Fund · New York, New York, United States
- SB New Coronavirus Testing Center Subsidiary · 100% · Minato, Japan
- A Holdings Corporation Subsidiary · Minato, Japan
  - LY Corporation Subsidiary · Tokyo
    - 16 more
- CloudMinds Subsidiary
- Cybertrust Subsidiary · Tokyo
- Denen Subsidiary · Shinagawa, Japan
- doValue Subsidiary · Milan
  - 1 more
- GameBank Corp. Subsidiary
- GungHo Online Entertainment Subsidiary · 東京都, Japan
  - Acquire Subsidiary · Tokyo
  - Game Arts Subsidiary · Chiyoda
  - Gravity Corporation Subsidiary · Seoul
  - Broccoli Subsidiary · Japan
- HAPSMobile Subsidiary · Tokyo
- IDC Frontier Subsidiary · Tokyo, Japan
- ITmedia Subsidiary · Tokyo
- LINE Financial Subsidiary · Bundang, South Korea
- LINE Pay Taiwan Subsidiary
- Odds Park Subsidiary
- PayPay Card Corporation Subsidiary
- PayPay Securities Corporation Subsidiary
- Paytm Subsidiary · Noida, India
  - PAYTM WHOLESALE COMMERCE PRIVATE LIMITED Subsidiary · New Delhi, India
- Realize Mobile Communications Subsidiary · Tokyo, Japan
- Satofull Subsidiary · Tokyo, Japan
- and 106 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Founded by Tōru Yoshikawa on Oct 16, 2016.¹

Leadership

Who has led mybest, and when. Pick a name to see everywhere that person has worked.

Chief executive

Tōru Yoshikawa2016–now

20202025

FounderTōru Yoshikawa¹
Chief executive officerTōru Yoshikawa Oct 16, 2016 to now¹

Board members and other officers (1)

Board memberIori Asanuma¹

Subsidiaries and ownership

Parent company

Owners

From Wikidata.¹

Timeline

Oct 16, 2016New chief executive Tōru Yoshikawa becomes CEO¹
Oct 16, 2016Founded Founded¹

Sources

The numbers on this page point here. Each one links to the record it came from.

1
Wikidatamybest on Wikidata
2
Wikipediamybest on the Japanese Wikipedia
3
Wikimedia Commonsmybest logo by Yasuhiro Yokota, Public domain