PSQH on NYSE

PSQ Holdings, Inc.

American advertising services company based in Bozeman, listed on NYSE (PSQH). Summary from the record

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Last updated Oct 19, 2026.

Overview

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  • TickerPSQH on NYSE1
  • IndustryServices-Advertising1
  • HeadquartersBozeman, Montana1
  • Incorporated inDE2
  • Business address515 W. Aspen Street, Suite 200C, Bozeman, Mt 597152
  • Filer category, Emerging growth company2
  • Legal formCorporation

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On February 23, 2023, PSQ Holdings, Inc. (now PublicSq. Inc., a wholly owned subsidiary of the Company) (“Private PSQ”) completed a stock-for-stock transaction to purchase 100% of the outstanding shares of EveryLife, Inc. (“EveryLife”), a Delaware corporation, in exchange for 1,071,229 shares of common stock, par value $0.001 per share, of Private PSQ.3 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

-175.4%Operating margin4
-200.9%Net margin4
81.1%Revenue growth, 20254
-272.5%Return on equity4

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Research and development21¢$3.8M
  • Other costs79¢$14.4M

Out of $18.2M in revenue.4 The company lost money this year.

Financial statements

Revenue564$18.2M in 2025+3734% since 2022
0$5.0M$10.0M$15.0M$20.0M2022: $475.2K$475.2K20222023: $5.7M$5.7M2023+1097%2024: $10.1M$10.1M2024+77%2025: $18.2M$18.2M2025+81%
Operating income564-$32.0M in 2025+350% since 2022
-$60.0M-$40.0M-$20.0M02022: -$7.1M-$7.1M20222023: -$39.3M-$39.3M2023+454%2024: -$41.7M-$41.7M2024+6%2025: -$32.0M-$32.0M2025−23%
Net income564-$36.6M in 2025+425% since 2022
-$60.0M-$40.0M-$20.0M02022: -$7.0M-$7.0M20222023: -$53.3M-$53.3M2023+664%2024: -$57.7M-$57.7M2024+8%2025: -$36.6M-$36.6M2025−37%

Every line of the income statement as filed: the last 2 fiscal years, latest first.4

Period ending2025-12-312024-12-31
Revenues, net$18.2M$10.1M
Cost of revenue (exclusive of depreciation and amortization expense shown below)$5.6M$438.1K
General and administrative$28.9M$38.8M
Sales and marketing$6.0M$8.3M
Research and development$3.8M$1.9M
Depreciation and amortization$5.9M$2.3M
Total costs and expenses$50.2M$51.8M
Operating loss-$32.0M-$41.7M
Other income, net$988.0K$419.1K
Change in fair value of earn-out liabilities$630.0K$40.0K
Change in fair value of warrant liabilities$9.0M-$56.0K
Interest expense, net-$3.5M-$2.3M
Loss before income taxes from continuing operations-$24.9M-$43.6M
Income tax expense$0-$1.6K
Loss from continuing operations-$24.9M-$43.6M
Loss from discontinued operations, net of tax-$11.7M-$14.1M
Net loss-$36.6M-$57.7M
Continuing operations loss per common share, basic (in dollar per share)-$1-$1
Continuing operations loss per common share, diluted (in dollar per share)-$1-$1
Discontinued operations loss per common share, basic (in dollar per share)-$0-$0
Discontinued operations loss per common share, diluted (in dollar per share)-$0-$0
Net loss per common share, basic (in dollars per share)-$0.81-$1.80
Net loss per common share, diluted (in dollars per share)-$0.81-$1.80
Weighted average shares outstanding, basic (in shares)45.5M shares32.0M shares
Weighted average shares outstanding, diluted (in shares)45.5M shares32.0M shares

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Leadership

Who has led PSQ Holdings, Inc., and when. Pick a name to see everywhere that person has worked.

President

  1. Alexander William Bruesewitz2025–now

Chief financial officer

  1. Joseph Voboril2021
  2. Bradley Searle2023–2025
  3. James Rinn2025–2026
  4. Michael Pena2026–now

Chief operating officer

  1. Sebastian Harris2023
  2. Michael Robert Hebert2025
2025
Board members and other officers (25)

Named in SEC Form D filings

People the company listed in its private-offering notices.

  • Executive Officer, DirectorMichael Seifert named Nov 4, 2024 to Dec 8, 202543
  • DirectorBlake Masters named Dec 8, 2025 to Aug 25, 202644
  • DirectorDavis Pilott III named Dec 8, 202543
  • DirectorNick Ayers named Dec 8, 202543
  • DirectorBlake Gabel Masters named Nov 4, 202445
  • DirectorNick Gabel Ayers named Nov 4, 202445
  • Prior to the business combination between Colombier Acquisition Corp. ("Colombier") and PublicSq. Inc., Mr. Malik exercised voting and investment control over the shares of common stock of Colombier, held by Colombier's sponsor, Colombier Sponsor LLC.Omeed Gabel Malik named Nov 4, 202445

Former names

  • Colombier Acquisition Corp.Mar 19, 2021 to Jul 19, 20232

Filings

464 filings to the SEC since October 2021: 6 annual reports, 17 quarterly reports, 72 major events, 121 insider forms, 32 large holders, 3 private raises, 213 other. The latest 20:

  1. Oct 5, 20264 EDGAR
  2. Sep 17, 20264 EDGAR
  3. Sep 17, 20263 EDGAR
  4. Sep 8, 2026S-8 EDGAR
  5. Aug 25, 2026D EDGAR
  6. Aug 18, 20264 EDGAR
  7. Aug 18, 20264 EDGAR
  8. Aug 18, 20264 EDGAR
  9. Aug 18, 20264 EDGAR
  10. Aug 18, 20264 EDGAR
  11. Aug 14, 20268-K/A EDGAR
  12. Aug 14, 20268-K/A EDGAR
  13. Aug 14, 20268-K EDGAR
  14. Aug 13, 20264 EDGAR
  15. Aug 13, 20264 EDGAR
  16. Aug 13, 20264 EDGAR
  17. Aug 13, 20264 EDGAR
  18. Aug 4, 202610-Q EDGAR
  19. Aug 4, 20268-K EDGAR
  20. Jul 31, 20268-K EDGAR

The 464 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

22 open-market trades by officers, directors and large owners since October 2021: 11 buys and 11 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Jun 8, 2026Langston WillieDirectorBuy50,000$0.50$25.0KForm 4
May 15, 2026Pena MichaelChief Financial OfficerSale4,590$0.59$2.7KForm 4
May 15, 2026Wunderlich DustyChief Strategy OfficerSale17,517$0.59$10.3KForm 4
May 15, 2026Rinn JamesChief Financial OfficerSale12,699$0.59$7.5KForm 4
May 14, 2026Pena MichaelChief Financial OfficerSale3,041$0.61$1.9KForm 4
May 14, 2026Wunderlich DustyChief Strategy OfficerSale11,606$0.61$7.1KForm 4
May 14, 2026Rinn JamesChief Financial OfficerSale8,413$0.61$5.1KForm 4
May 13, 2026Pena MichaelChief Financial OfficerSale3,051$0.66$2.0KForm 4
May 13, 2026Wunderlich DustyChief Strategy OfficerSale11,645$0.66$7.7KForm 4
May 13, 2026Rinn JamesChief Financial OfficerSale8,442$0.66$5.6KForm 4
Nov 26, 2025Seifert Michael StephenChief Executive OfficerBuy7,143$1.40$10.0KForm 4
Nov 14, 2025Hebert Michael RobertChief People OfficerBuy9,400$1.61$15.1KForm 4
Nov 13, 2025Hebert Michael RobertChief People OfficerSale23,310$1.55$36.1KForm 4
Nov 13, 2025Seifert Michael StephenChief Executive OfficerSale12,752$1.55$19.8KForm 4
May 20, 2025Langston WillieDirectorBuy27,000$1.95$52.6KForm 4
May 14, 2025Searle BradleyChief Financial OfficerBuy6,000$2.00$12.0KForm 4
May 13, 2025Langston WillieDirectorBuy25,000$2.05$51.2KForm 4
Dec 11, 2024Searle BradleyChief Financial OfficerBuy3,281$4.10$13.5KForm 4
Dec 9, 2024Seifert Sarah GabelPres. of EveryLife, Inc.Buy2,250$4.45$10.0KForm 4
Dec 9, 2024Seifert Michael StephenChief Executive OfficerBuy2,250$4.45$10.0KForm 4

All 22 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Money raised

Private offerings the company reported to the SEC on Form D.

  1. Aug 13, 2026Raised $1.3 million in a private offering of equity Form D: 6 investors so far Form D
  2. Nov 26, 2025Raised $10,000 in a private offering of equity Form D: 1 investor so far Form D
  3. Oct 24, 2024Raised $5.4 million in a private offering of equity Form D: 3 investors so far Form D

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
Meteora Capital, LLC65,000$26.2K0.0%New
SBI Securities Co., Ltd.15,244$6.1K0.0%New
Legacy Financial Group LLC10,146$4.1K0.0%New
EverSource Wealth Advisors, LLC1,822$7340.0%New
AdvisorNet Financial, Inc233$940.0%New
Bogart Wealth, LLC17$70.0%New

13F reports cover disclosed long positions in U.S. stocks only.

Sources

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