Private company

SMARTY

Logo: smarty.co.uk3

UK communications brand

SMARTY is a mobile telephone flanker brand operated by Three UK. It aims to attract customers primarily looking for cheaper deals than those available direct from Three, by offering a monthly rolling SIM-only service, limited to online-only support. On some plans the operator offers to buy back unused data by means of a bill discount, a practice which is not widespread in the UK but is exhibited elsewhere such as by US carrier Ting Mobile.2 It is part of Vodafone.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

Aug 31, 2017Founded1

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SMARTY SIM Card
Photo: Bungle, CC BY-SA 4.0, via Wikimedia Commons4

SMARTY is a mobile telephone flanker brand operated by Three UK. It aims to attract customers primarily looking for cheaper deals than those available direct from Three, by offering a monthly rolling SIM-only service, limited to online-only support. On some plans the operator offers to buy back unused data by means of a bill discount, a practice which is not widespread in the UK but is exhibited elsewhere such as by US carrier Ting Mobile.2

Corporate structure

SMARTY is part of a group headed by Vodafone. 126 entities, 31 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Founded by Three UK on Aug 31, 2017.1

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Timeline

  1. 2025Acquired Acquired by VodafoneThree1
  2. 2025Acquired Acquired by Vodafone1
  3. Aug 31, 2017Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
    Company websiteSMARTY logo
  4. 4