Vodafone Egypt

License and establishment

On 30 November 1998, Vodafone Egypt Telecommunications announced that MisrFone Group (of which Vodafone owned a 30% share) was awarded the second license for GSM operations in Egypt (under the brand name of Click GSM). This decision was part of the move to privatize and liberalize the Egyptian market at the time. The first license had been given to the national incumbent which had launched the first mobile service in 1996 (the company is now Orange Egypt). In 2007, the telecommunications market in Egypt grew further and became more competitive when the third entrant to the market, Etisalat Misr, was awarded the third license for GSM operations.

In January 2007, Egypt's National Telecom Regulatory Agency (NTRA) awarded Vodafone Egypt a 15-year 3G licence.

On 16 October 2016, Vodafone Egypt was awarded the fourth-generation 4G mobile services license for a royalty fee of $335 million from the Egyptian National Telecom Regulatory Authority (NTRA).

In January 2020, Saudi Telecom announced a preliminary agreement to buy Vodafone Group's 55% shareholding in Vodafone Egypt for $2.4 billion, which eventually failed to occur. However, in 2022, Vodafone sold its Egypt shares to Vodacom Group Limited in South Africa, itself a majority-owned Vodafone company that controls Vodafone's other African operations.

On 7 October 2024, the Ministry of Communications and Information Technology awarded 5G licenses to Vodafone Egypt, along with Orange Egypt and e& Egypt. Vodafone's commercial 5G service was later launched in June 2025 along with the other carriers.

Vodafone Egypt Foundation

Vodafone Egypt Foundation makes long term social investments and was registered in 2003 as a Corporate Donor in the Egyptian Ministry of Social Solidarity. The Foundation is registered as a separate legal entity from Vodafone Egypt, governed by an independent Board of Trustees that includes a number of prominent figures in the area of development and social work in Egypt.

Vodafone Egypt Foundation is among 23 Vodafone Foundations around the world and is part of Vodafone's commitment to be a responsible global citizen and member of society. The Foundation is driven by Vodafone's strategic goal of being a leading responsible business by engaging in various forms of social investment aiming at improving the livelihood for marginalized people in Egypt. Vodafone Egypt Foundation implements all its projects through NGOs by granting funds to implement projects in addition to in-kind and volunteering support by Vodafone Egypt employees.

In February 2011, Vodafone Egypt Foundation launched the literacy initiative, a nationwide program (in cooperation with the UNESCO, and the Life Makers Association, as well as several civil society organization and relevant entities and in coordination with the Egyptian Ministry of Education) to tackle a major problem in Egyptian Society, illiteracy. The initiative aims to eradicate the illiteracy of 17 million Egyptians by 2017.

Market position

Vodafone became the market leader in terms of revenue share and customer base in 2011.

Vodafone Egypt offers telecommunication services ranging from voice to data and Internet to both consumers and businesses in Egypt. As part of that approach, Vodafone Egypt purchased 51% of Raya Telecom in September 2006, which provided a range of resources to assist Vodafone expand. It had a geographically distributed network throughout Egypt and extensive expertise in fixed-line data transfer. Raya Telecom's resources were a good match for Vodafone's expansion plan, therefore the remaining share of Raya Telecom was bought, and Vodafone Egypt obtained full control in June 2007.

Subsidiaries

Vodafone International Services (_VOIS)

_VOIS (formerly known as VIS) is a Vodafone Egypt subsidiary dedicated to delivering Business process outsourcing (BPO) and information technology outsourcing (ITO) services for sister Vodafone operators and beyond. Vodafone International Services started to provide services to Vodafone UK with 4 IT professionals in 2002.

Criticism during the 2011 Egyptian Revolution

During the 2011 Egyptian Revolution, Vodafone was heavily criticized by the Egyptian republic for switching off services (the other operating networks as of then, Mobinil and Etisalat did the same) when protests against former president Hosni Mubarak began. But the Egyptian authorities then ordered to switch the network back on, in order to send unsolicited text messages under Egypt's, then enacted, emergency laws.

In response to the criticisms regarding those text messages, Vodafone announced that the Egyptian government forced all telecom operators to send pro-Hosni Mubarak text messages to its customers in that country. The company says it protested to the authorities that the current situation regarding these messages is unacceptable.

Vodafone also faced a backlash in Egypt over an advert suggesting it helped inspire this year's revolution in the country. The three-minute commercial featured excerpts from a previous Vodafone ad campaign entitled "Our Power". The video goes on to show images from protest rallies in Cairo's Tahrir Square before claiming: "We didn't send people to the streets, we didn't start the revolution … We only reminded Egyptians how powerful they are." Vodafone has strongly disassociated itself from the commercial, which was produced by the international marketing firm JWT. "The company does not have any connection to this video and had no prior knowledge of its production or posting on the internet," said Hatem Dowidar.