Private company

Sportmaster

Sportmaster is a Danish sporting goods retailer based in Ballerup, founded in 2012.1 It is part of Frasers Group.1

Sportmaster Danmark ApS eller Sports World er en dansk kapitalkæde af butikker, der sælger sportstøj og sportsudstyr. Siden 2022 er den ejet af britiske Frasers Group.2 From the Danish Wikipedia, CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

2012Founded1
  • Industrysporting goods retailer1
  • HeadquartersBallerup, Denmark1
  • Websitesportmaster.dk
  • Legal formanpartsselskab1

See how the biggest companies compare on our leaderboards

Nederdammen 31, Ribe 2022
Photo: Hjart, CC BY-SA 4.0, via Wikimedia Commons3

Corporate structure

Sportmaster is part of a group headed by Frasers Group. 21 entities, 4 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Frasers Group Shirebrook, United Kingdom
    • Sportmaster Ballerup, Denmark
    • Evans Cycles Subsidiary
    • Everlast Subsidiary · New York City
    • Flannels Subsidiary · Wigan
    • Frasers Subsidiary
    • Game Digital plc Subsidiary · Basingstoke, United Kingdom
    • House of Fraser Subsidiary · London, United Kingdom
    • Jack Wills Subsidiary · London, United Kingdom
    • Kangol Subsidiary · Cleator
    • Karrimor Subsidiary
    • Lillywhites Subsidiary · London
    • Slazenger Subsidiary · Shirebrook
    • Sports Direct Subsidiary · Shirebrook, United Kingdom
    • USC Subsidiary · United Kingdom
    • Wiggle Ltd Subsidiary · Portsmouth, United Kingdom
    • FRASERS GROUP FINANCIAL SERVICES LIMITED Subsidiary · 100% · Accrington, United Kingdom
    • Everlast Gyms Subsidiary
    • GAME RETAIL LIMITED Subsidiary · Basingstoke, United Kingdom
    • Lonsdale Subsidiary · United Kingdom
    • SPORTSDIRECT.COM RETAIL (EUROPE) Subsidiary · Tubize, Belgium

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 2012Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3