Private company

Sports Direct

British retail company

Sports Direct is a British retail company owned by Frasers Group. The company was founded in 1982 by Mike Ashley and was originally based in Maidenhead, England.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

1982Founded1
  • Industrysporting goods industry1
  • HeadquartersShirebrook1
  • Websitewww.sportsdirect.com
  • Legal formprivate company limited by shares1
  • LEI213800KAJ4LXOKLNO6543
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressUNIT A, BROOK PARK EAST, NG20 8RY Shirebrook, United Kingdom3
  • Registered withCompanies House, 034063473

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Sports Direct Coney Street York Feb26
Photo: Malcolmxl5, CC0, via Wikimedia Commons4

Sports Direct is a British retail company owned by Frasers Group. The company was founded in 1982 by Mike Ashley and was originally based in Maidenhead, England.2

Corporate structure

Sports Direct is part of a group headed by Frasers Group. 21 entities, 4 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Frasers Group Shirebrook, United Kingdom
    • Sports Direct Shirebrook, United Kingdom
    • Evans Cycles Subsidiary
    • Everlast Subsidiary · New York City
    • Flannels Subsidiary · Wigan
    • Frasers Subsidiary
    • Game Digital plc Subsidiary · Basingstoke, United Kingdom
    • House of Fraser Subsidiary · London, United Kingdom
    • Jack Wills Subsidiary · London, United Kingdom
    • Kangol Subsidiary · Cleator
    • Karrimor Subsidiary
    • Lillywhites Subsidiary · London
    • Slazenger Subsidiary · Shirebrook
    • Sportmaster Subsidiary · Ballerup, Denmark
    • USC Subsidiary · United Kingdom
    • Wiggle Ltd Subsidiary · Portsmouth, United Kingdom
    • FRASERS GROUP FINANCIAL SERVICES LIMITED Subsidiary · 100% · Accrington, United Kingdom
    • Everlast Gyms Subsidiary
    • GAME RETAIL LIMITED Subsidiary · Basingstoke, United Kingdom
    • Lonsdale Subsidiary · United Kingdom
    • SPORTSDIRECT.COM RETAIL (EUROPE) Subsidiary · Tubize, Belgium

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Timeline

  1. 1982Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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