1y return+20.9%S&P 500 +20.9%
3y return+47.9%S&P 500 +68.5%
5y return+36.8%S&P 500 +74.5%
These returns are for its stock picks as disclosed on Form 13F: last quarter's holdings, valued at this quarter's prices. They miss trades within each quarter, short positions, options, bonds, cash and fees, so they aren't the returns its clients got.
$100 invested in its stock picks
Since March 31, 2019: $186 against $264 in the S&P 500.2
Cannon Financial Strategists, Inc.S&P 500 (SPY)
Top holdings
At the end of June 30, 2026. Change is in shares since the quarter before.2
| Stock | Value | Share of portfolio | Change |
|---|---|---|---|
| DFICDimensional Etf Trust | $134.3M | 15.3% | +4.3% |
| SLYVSpdr Series Trust | $109.2M | 12.4% | |
| SPYGSpdr Series Trust | $108.8M | 12.4% | +3.5% |
| AVLVAmerican Centy Etf Tr | $103.1M | 11.7% | |
| BIVVanguard Bd Index Fds | $53.4M | 6.1% | +5.9% |
| VUGVanguard Index Fds | $34.1M | 3.9% | |
| SPIPSpdr Series Trust | $31.6M | 3.6% | +6.6% |
| AVEMAmerican Centy Etf Tr | $31.0M | 3.5% | −4.2% |
| VTIVanguard Index Fds | $26.5M | 3.0% | +1.6% |
| AVDEAmerican Centy Etf Tr | $24.1M | 2.7% | +2.9% |
| EMBIshares Tr | $19.1M | 2.2% | +4.7% |
| CGCBCapital Grp Fixed Incm Etf T | $17.6M | 2.0% | −4.3% |
| VIOVVanguard Admiral Fds Inc | $17.1M | 1.9% | −2.2% |
| USRTIshares Tr | $14.1M | 1.6% | +1.5% |
| ICSHIshares Tr | $9.4M | 1.1% | −17.9% |
| SPTMSpdr Series Trust | $8.7M | 1.0% | |
| CGMUCapital Grp Fixed Incm Etf T | $8.4M | 1.0% | +105.3% |
| VBRVanguard Index Fds | $8.4M | 1.0% | +1.7% |
| ISTBIshares Tr | $5.0M | 0.6% | +1.1% |
| KOCoca Cola Co | $4.5M | 0.5% | |
| DFAXDimensional Etf Trust | $4.0M | 0.5% | |
| TMBThornburg Etf Tr | $3.9M | 0.4% | New |
| VLUEIshares Tr | $3.8M | 0.4% | |
| CGSMCapital Grp Fixed Incm Etf T | $3.6M | 0.4% | New |
| IVVIshares Tr | $3.2M | 0.4% |
Best picks still held
How each current holding has done since the quarter it first appeared in its filings (up to six years back).
| Stock | Held since | Return since | Now worth |
|---|---|---|---|
| BRK/BBerkshire Hathaway Inc Del | June 30, 2020 | +180.3% | $2.4M |
| SPYGSpdr Series Trust | June 30, 2020 | +164.9% | $108.8M |
| IWFIshares Tr | June 30, 2020 | +158.7% | $2.5M |
| ABBVAbbvie Inc | June 30, 2020 | +156.3% | $2.1M |
| VUGVanguard Index Fds | June 30, 2020 | +155.7% | $34.1M |
| VOOVanguard Index Fds | June 30, 2020 | +142.3% | $2.9M |
| IVVIshares Tr | June 30, 2020 | +141.8% | $3.2M |
| SPTMSpdr Series Trust | June 30, 2020 | +140.3% | $8.7M |
| VTIVanguard Index Fds | June 30, 2020 | +136.4% | $26.5M |
| VBRVanguard Index Fds | June 30, 2020 | +127.3% | $8.4M |
Sold off last quarter
- TAt&t Inc was $250K
- UBSIUnited Bankshares Inc West V was $207K
- NEENextera Energy Inc was $203K
- KGCKinross Gold Corp was $201K
Quarter by quarter
| Quarter | Its picks | S&P 500 |
|---|---|---|
| June 30, 2026 | +10.2% | +14.8% |
| March 31, 2026 | +0.4% | −4.6% |
| December 31, 2025 | +2.5% | +2.4% |
| September 30, 2025 | +6.6% | +7.8% |
| June 30, 2025 | +7.4% | +10.5% |
| March 31, 2025 | −1.8% | −4.6% |
| December 31, 2024 | −1.6% | +2.1% |
| September 30, 2024 | +6.2% | +5.4% |
| June 30, 2024 | +0.3% | +4.0% |
| March 31, 2024 | +5.0% | +10.0% |
| December 31, 2023 | +9.7% | +11.2% |
| September 30, 2023 | −4.0% | −3.6% |
| June 30, 2023 | +3.1% | +8.3% |
| March 31, 2023 | +4.7% | +7.0% |
| December 31, 2022 | +5.5% | +7.1% |
| September 30, 2022 | −6.0% | −5.3% |
| June 30, 2022 | −12.3% | −16.5% |
| March 31, 2022 | −5.2% | −4.9% |
| December 31, 2021 | +5.1% | +10.7% |
| September 30, 2021 | −1.0% | +0.3% |
Sources
Every number on this page points here. Each one links to the public record.
- 1SEC EDGAR: Cannon Financial Strategists, Inc. Form 13F filingshttps://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=2031123&type=13F-HR&dateb=&owner=include&count=40CIK 2031123
- 2SEC: 13F for the quarter ended June 30, 2026https://www.sec.gov/Archives/edgar/data/2031123/000195175726001140/Filed August 7, 2026 · accession 0001951757-26-001140