Funds · 13F filer · De Pere, WI

N.E.W. Advisory Services LLC

$1.5B in 980 U.S. stocks and ETFs at the end of June 30, 2026, as reported to the SEC.1

1y return+17.3%S&P 500 +20.9%
3y return+44.4%S&P 500 +68.5%
5y return+39.5%S&P 500 +74.5%

These returns are for its stock picks as disclosed on Form 13F: last quarter's holdings, valued at this quarter's prices. They miss trades within each quarter, short positions, options, bonds, cash and fees, so they aren't the returns its clients got.

$100 invested in its stock picks

Since June 30, 2020: $181 against $242 in the S&P 500.2

N.E.W. Advisory Services LLCS&P 500 (SPY)
$100$24220202026

Top holdings

At the end of June 30, 2026. Change is in shares since the quarter before.2

StockValueShare of portfolioChange
VTIVanguard Index Fds$280.7M18.8%
SPYMSpdr Ser Tr$77.1M5.2%−7.2%
IAGGIshares Tr$66.1M4.4%+8.0%
JPSTJ P Morgan Exchange Traded F$64.3M4.3%+9.7%
SPYVSpdr Ser Tr$59.4M4.0%−1.2%
SPABSpdr Ser Tr$56.3M3.8%+4.5%
DFAXDimensional Etf Trust$51.5M3.4%+5.7%
VXUSVanguard Star Fds$47.6M3.2%+2.8%
SPTMSpdr Ser Tr$42.9M2.9%+3.6%
BNDVanguard Bd Index Fds$40.2M2.7%+12.9%
AVLVAmerican Centy Etf Tr$37.1M2.5%+4.1%
AVUVAmerican Centy Etf Tr$36.7M2.5%+3.0%
VIOVVanguard Admiral Fds Inc$31.4M2.1%−9.8%
SPDWSpdr Index Shs Fds$30.1M2.0%−1.3%
Dimensional Etf TrustCUSIP 25434V708$26.7M1.8%
VOOVanguard Index Fds$21.9M1.5%+7.3%
AAPLApple Inc$21.4M1.4%+9.4%
VXFVanguard Index Fds$20.7M1.4%
BRK/BBerkshire Hathaway Inc Del$19.9M1.3%−1.5%
SPEMSpdr Index Shs Fds$18.6M1.2%−2.3%
TSPAT Rowe Price Etf Inc$16.3M1.1%+1.3%
PGProcter And Gamble Co$14.0M0.9%+3.4%
VSSVanguard Intl Equity Index F$13.8M0.9%+4.6%
JIVEJ P Morgan Exchange Traded F$13.2M0.9%+3.5%
VUGVanguard Index Fds$12.1M0.8%−1.2%

Best picks still held

How each current holding has done since the quarter it first appeared in its filings (up to six years back).

StockHeld sinceReturn sinceNow worth
AAPLApple IncJune 30, 2020+217.3%$21.4M
NICNicolet Bankshares IncJune 30, 2020+201.8%$6.4M
BRK/BBerkshire Hathaway Inc DelJune 30, 2020+180.3%$19.9M
VUGVanguard Index FdsJune 30, 2020+155.7%$12.1M
SPYMSpdr Ser TrJune 30, 2020+142.4%$77.1M
VOOVanguard Index FdsJune 30, 2020+142.3%$21.9M
SPTMSpdr Ser TrJune 30, 2020+140.3%$42.9M
VTIVanguard Index FdsJune 30, 2020+136.4%$280.7M
SLYVSpdr Ser TrJune 30, 2020+122.1%$10.8M
VTVVanguard Index FdsJune 30, 2020+118.8%$6.7M

Sold off last quarter

  • Honeywell Intl IncCUSIP 438516106 was $539K
  • LHXL3harris Technologies Inc was $133K
  • HUMHumana Inc was $97K
  • Hologic IncCUSIP 436440101 was $70K
  • CBOECboe Global Mkts Inc was $62K
  • EIPIFirst Tr Exchng Traded Fd Vi was $42K
  • EXRExtra Space Storage Inc was $40K
  • FMARFirst Tr Exchng Traded Fd Vi was $24K
  • DJULFirst Tr Exchng Traded Fd Vi was $23K
  • PGXInvesco Exch Traded Fd Tr II was $22K

Quarter by quarter

QuarterIts picksS&P 500
June 30, 2026+10.2%+14.8%
March 31, 2026−1.2%−4.6%
December 31, 2025+1.6%+2.4%
September 30, 2025+6.2%+7.8%
June 30, 2025+6.8%+10.5%
March 31, 2025−1.6%−4.6%
December 31, 2024−1.1%+2.1%
September 30, 2024+6.5%+5.4%
June 30, 2024+0.6%+4.0%
March 31, 2024+5.3%+10.0%
December 31, 2023+8.7%+11.2%
September 30, 2023−3.5%−3.6%
June 30, 2023+4.3%+8.3%
March 31, 2023+4.7%+7.0%
December 31, 2022+7.0%+7.1%
September 30, 2022−5.7%−5.3%
June 30, 2022−12.3%−16.5%
March 31, 2022−3.8%−4.9%
December 31, 2021+5.0%+10.7%
September 30, 2021−1.1%+0.3%

Sources

Every number on this page points here. Each one links to the public record.

  1. 1
    CIK 1803456
  2. 2
    Filed August 6, 2026 · accession 0001803456-26-000003