Bobby Kotick

Bobby Kotick

American businessman and former CEO of Activision Blizzard

Robert A. "Bobby" Kotick (born 1963) is an American businessman who was chief executive officer (CEO) of the video game publisher Activision from 1991 and later Activision Blizzard from its formation in 2008 until 2023. In June 2017, Fortune reported that Kotick had become "the longest-serving head of any publicly traded tech company." He has also been on several boards, including the Coca-Cola Company from 2012 to 2022 and Yahoo from 2003 to 2008.2

From Wikipedia’s article on Bobby Kotick (this version), CC BY-SA 4.0.

Born Mar 1, 1963.1

About

Following the acquisition of Activision Blizzard by Microsoft, Kotick retired from the company in December 2023. In 2022, Forbes estimated his net worth at $870 million.

From Wikipedia’s article on Bobby Kotick, shared under CC BY-SA 4.0.2

Companies

Early life and education

  • Date not recordedRoslyn High School3
  • Date not recordedUniversity of Michigan3

Robert A. Kotick was born in 1963 in the United States and grew up in Roslyn, New York on Long Island. His interest in business began at an early age. In junior high school, Kotick had his own business cards, and in high school, he ran a business renting out Manhattan clubs on off nights, as well as various other small business ventures like "delivering sandwiches, restringing tennis rackets [and] selling wallets." He studied art history at the University of Michigan in the early 1980s.

From Wikipedia’s article on Bobby Kotick (this version), CC BY-SA 4.0.

Career

Occupation: business executive, entrepreneur, businessperson.9

Early career and Activision purchase

While Kotick was still a student in 1982 at the University of Michigan, he started a software company called Arktronics with friend Howard Marks in their dorm room. He and his roommate developed a GUI-based integrated software package called Jane for the Apple II. In 1983, casino magnate Steve Wynn (who Kotick had met when he was 19 at the Cattle Baron's Ball in Dallas, Texas) and his wife Elaine and invested $300,000 in their startup. Steve Jobs met with Kotick and convinced him to drop out of college. Kotick took the advice and left the University of Michigan to focus on building his company. From 1985-1991, Arktonics was involved in a protracted legal dispute over the value of shares in the company that employees were given in lieu of pay at the request of the company's leadership including Kotick, that later turned out to be worth little, after Jane had been made obsolete by improvements to Apple's computers.

In 1987, Kotick tried to acquire Commodore International. He planned to remove the keyboard and disk drive from the Amiga 500 and turn it into a video game system. He was unsuccessful in persuading Commodore's then-Chairman Irving Gould to sell control of the company.

In June 1990, Kotick became CEO of Leisure Concepts, Nintendo's third-party licensing agent. In December 1990, Kotick sold his stake in Leisure Concepts and purchased a 25% stake in the almost-bankrupt Activision, then known as Mediagenic, with business partner Brian Kelly. In 1991, Kotick changed the name back to Activision, restructured the company, and refocused the company on making and marketing video games. Kotick became CEO of Activision in February 1991. An early hit under Kotick's tenure was Return to Zork (1993), which made over $2.3 million dollars in profit for the company with over 600,000 copies sold. Early in on Kotick's career at Activision, having studied rival publishers like Electronic Arts, he emphasised a philosophy of autonomy and freedom for the game development studios under his umbrella, rather than emphasising top-down publisher control, like some rival publishers, which were riven with conflicts between game developers and management. In 1999, Activision had its first major franchise hit with Tony Hawk's Pro Skater. In 2003, Activision began publishing the Call of Duty series of first person shooters, following the defection of the heads of the studio behind the EA published 2002 game Medal of Honor: Allied Assault as a result of Kotick providing them funding. Call of Duty would subsequently go on to become one of Activision's most profitable franchises, along with the Guitar Hero series launched in 2005.

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Activision Blizzard

In November 2006, Kotick entered into discussion with French media conglomerate Vivendi. Through its Vivendi Games subsidiary, it owned Blizzard Entertainment and Sierra Entertainment. Kotick engineered the merger, which created a new company, Activision Blizzard. Shareholders of Activision Blizzard approved Kotick as CEO of the combined company in 2008. Kotick said he aimed to build on Blizzard's successes, including expanding into Asia.

Kotick has used Activision Blizzard's industry position to push partners for changes that he maintains would benefit the gaming community. In July 2009, Kotick threatened to stop making games for the PlayStation 3 platform if Sony did not cut the price of the console. Kotick also urged the British government to reward Activision for continuing to invest in the country's pool of game developers by providing Activision with the same kinds of tax incentives provided by Canada, Singapore, and eastern bloc countries. By 2010, 65% of Activision Blizzard's profit was related to online-playable games. Kotick remarked in 2010 that as leader of Activision Blizzard, he was focusing on profit margins over revenue growth, seeing subscriptions, microtransactions, free to play and digitally distributed games as means to future profit growth.

From 2013 onwards, following the cancellation of Project Titan, Kotick curtailed the autonomy of Blizzard Entertainment within the company, pushing Blizzard to focus on increasing revenue from its franchises, resulting in tension with Blizzard employees including President and CEO Michael Morhaime. Kotick expanded Activision Blizzard's mobile presence in 2016 when it acquired King, the creator of Candy Crush. He also acquired the professional esports organization Major League Gaming. Also in 2016, Kotick announced the creation of Activision Blizzard's professional Overwatch League. In June 2017, Fortune reported that Kotick had become "the longest-serving head of any publicly traded tech company." Under Kotick's leadership, Activision Blizzard was named one of Fortune Magazine's “100 Best Places to Work from 2015 to 2018." In November 2022, the release of Call of Duty: Modern Warfare II broke record sales for the franchise after crossing the $1 billion mark in ten days.

Microsoft acquisition and retirement

In January 2022, Microsoft announced its intent to acquire Activision Blizzard for $68.7 billion, making it the largest video game company acquisition. The acquisition was completed in 2023. Following the completion of the acquisition, Kotick remained with Activision Blizzard to assist with the transition until he retired from the company on December 29, 2023.

In 2022, it was reported that Kotick unsuccessfully attempted to organise a consortium of investors to buy TikTok's US operations.

From Wikipedia’s article on Bobby Kotick (this version), CC BY-SA 4.0.

Personal life

  • BornMar 1, 1963, Long Island10 11
  • CitizenshipUnited States12

A native of Long Island, New York, Kotick resides in California with his family. Bobby married Nina Spiegel and they have three daughters: Grace, Emily and Audrey. He and his wife divorced in late 2012. In 2014, an ex-girlfriend of Kotick got a temporary restraining order against him after Kotick allegedly harassed her at her home. Kotick dated Sheryl Sandberg from 2016 to 2019. Kotick reportedly used his relationship with Sandberg in an attempt to suppress news coverage of the restraining order. His home in Beverly Hills is filled with Abstract Expressionist art. Kotick has donated to University of Michigan sports.

Kotick identifies as a libertarian and donated to the National Republican Senatorial Committee in 2007 and 2008. He endorsed Democratic candidate Hillary Clinton in the run-up for the 2016 U.S. presidential election.

In 2011, Kotick had a cameo appearance in the film Moneyball as Oakland Athletics co-owner Stephen Schott.

From Wikipedia’s article on Bobby Kotick (this version), CC BY-SA 4.0.