Julie Masino

American businessperson

Julie Felss Masino is an American businessperson. Masino is the former CEO of the Cracker Barrel restaurant chain.2

From Wikipedia’s article on Julie Masino (this version), CC BY-SA 4.0.

About

She was previously (2018–2023) the president of Taco Bell North America, and subsequently Taco Bell International.

Masino received a Bachelor of Arts in communication from Miami University in 1993.

Masino worked at Cracker Barrel from August 2023, from November as president and CEO..

Masino was the subject of controversy after she in August 2025 oversaw the redesign of the Cracker Barrel sign and restaurants in an attempt to appeal to younger customers. After considerable public backlash and Cracker Barrel stock plummeting in price, within a week Masino reversed her decision to update and change the restaurants and company sign.

From Wikipedia’s article on Julie Masino, shared under CC BY-SA 4.0.2

Companies

Early life and education

  • Date not recordedMiami University3

Career

Occupation: chief executive officer.7

  • 2023 to 2026Chief executive, Cracker Barrel5
  • 2018 to 2023Worked at Taco Bell4
  • 2017 to 2018Worked at Fisher-Price4
  • 2014 to 2017Worked at Sprinkles Cupcakes4
  • 2002 to 2014Worked at Starbucks4
  • Date not recordedPresident6

Personal life

  • CitizenshipUnited States8

In the news

1 recent article from 1 outlet we read name Julie Masino. We match the full name, and check the article also names one of their companies or that they are well known.

  • Cracker Barrel upgrading 3 popular dinner items as chain completes 26-store property dealFox Business, right, Sep 23, 2026…the best information that we have today," Pommells said. Deno took over as CEO in August following the departure of Julie Masino, whose tenure included a rebrand that drew criticism from some longtime customers. The overhaul, part of a roughly $700 million investment across Cracker Barrel's restaurants, included updates to store interiors, menu changes and the temporary removal of the chain's iconic "Old Timer" logo before it was later restored. FOX Business' Eric Revell contributed to this report.

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10