Private company

Amazon Lab126

American research and development and computer hardware company

Amazon Lab126 (sometimes known as Lab126) is an American research and development and computer hardware company owned by Amazon.com. It was founded in 2004 by Gregg Zehr, previously Vice President of Hardware Engineering at Palm, and is based in Sunnyvale, California. It is widely known for developing Amazon's Kindle line of e-readers and tablets.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

2004Founded1

See how the biggest companies compare on our leaderboards

Amazon Lab126 Headquarters
Photo: Coolcaesar, CC BY-SA 4.0, via Wikimedia Commons4

Amazon Lab126 (sometimes known as Lab126) is an American research and development and computer hardware company owned by Amazon.com. It was founded in 2004 by Gregg Zehr, previously Vice President of Hardware Engineering at Palm, and is based in Sunnyvale, California. It is widely known for developing Amazon's Kindle line of e-readers and tablets.2

Corporate structure

Amazon Lab126 is part of a group headed by Amazon. 220 entities, 49 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Founded by Gregg Zehr in 2004.1

Leadership

Who has led Amazon Lab126, and when. Pick a name to see everywhere that person has worked.

Products and brands

On November 19, 2007, after three years of research and development by Lab126, the Amazon Kindle e-reader was released. Gregg Zehr had given it the code name 'Fiona' after the character Fiona in The Diamond Age by Neal Stephenson. It was priced at $399 and included free cellular data worldwide.

Newer models of the Kindle continue to be released, with the latest model called the Kindle Oasis in mid-2016.

In 2011, Lab126 released the Kindle Fire tablet; in 2012, they released two new models of the Fire tablet called the Kindle Fire HD. In 2013, it released the Fire HDX, a high-end tablet.

In 2014, Lab126 released the Amazon Fire TV digital media player; in late 2014, they released the smaller Fire TV Stick. Lab126 also released the Fire Phone that was not commercially successful.

Read the full text

In 2015, Lab126 released the Amazon Echo, a voice command device.

In 2016, it released the Echo Dot, which is a hockey puck sized version of the Echo; they also released the Amazon Tap, a smaller, portable version of the Echo.

In 2021, Lab126 announced Amazon Astro, a brand of domestic robots developed in house.

From Wikipedia’s article on Amazon Lab126, shared under CC BY-SA 4.0.3

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Timeline

  1. 2004Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4